Bennie Eng and Cheryl Burke Jarvis
This paper aims to demonstrate how consumer attachment to celebrity brands is driven by perceived narratives about the celebrity’s persona, which triggers communal (i.e…
Abstract
Purpose
This paper aims to demonstrate how consumer attachment to celebrity brands is driven by perceived narratives about the celebrity’s persona, which triggers communal (i.e. altruistic) relationship norms. The research investigates the differential role of narratives about celebrities’ personal vs professional lives in creating attachment and identifies and tests moderating effects of narrative characteristics including perceived source of fame, valence and authenticity.
Design/methodology/approach
Three online experiments tested the proposed direct, meditating and moderating relationships. Data was analyzed using mediation analysis and multiple ANOVAs.
Findings
The results suggest relationship norms that are more altruistic in nature fully mediate the relationship between narrative type and brand attachment. Additionally, personal narratives produce stronger attachment than professional narratives; the celebrity’s source of fame moderates narrative type and attachment; and on-brand narratives elicit higher attachment than off-brand narratives, even when these narratives are negative.
Practical implications
The authors offer recommendations for how marketers can shape celebrity brand narratives to build stronger consumer attachment. Notably, personal (vs professional) narratives are critical in building attachment, especially for celebrity brands that are perceived to have achieved their fame. Both positive and negative personal narratives can strengthen attachment for achieved celebrity brands, but only if they are on-brand with consumer expectations.
Originality/value
This research is an introductory examination of the fundamental theoretical process by which celebrity brand relationships develop from brand persona narratives and how characteristics of those narratives influence consumer-brand attachment.
Details
Keywords
Fredrick Michels, Neil Harrison and Douglas Smith
User‐supported software is copywrited and supported by the developer(s) of the software. Users are encouraged to copy and share the software. In return for a “suggested…
Abstract
User‐supported software is copywrited and supported by the developer(s) of the software. Users are encouraged to copy and share the software. In return for a “suggested contribution” payable to the software developer, detailed documentation and user support are available. Many quality programs, of this type, exist. Four programs for the IBM PC are evaluated.
With inexpensive (sometimes free) programs available that meet the needs of most libraries, almost any library can afford to introduce microcomputer based automation. Utilizing…
Abstract
With inexpensive (sometimes free) programs available that meet the needs of most libraries, almost any library can afford to introduce microcomputer based automation. Utilizing software such as dBASE II, almost any librarian can learn to write or modify programs to meet specific needs. This article contains two sidebars which contain programs to produce serials lists and to analyze serials collections. The programs are written for the IBM PC‐XT.
The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online…
Abstract
The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online information and documentation work. They fall into the following categories:
Daniel Bumblauskas, Herb Nold, Paul Bumblauskas and Amy Igou
The purpose of this paper is to provide a conceptual model for the transformation of big data sets into actionable knowledge. The model introduces a framework for converting data…
Abstract
Purpose
The purpose of this paper is to provide a conceptual model for the transformation of big data sets into actionable knowledge. The model introduces a framework for converting data to actionable knowledge and mitigating potential risk to the organization. A case utilizing a dashboard provides a practical application for analysis of big data.
Design/methodology/approach
The model can be used both by scholars and practitioners in business process management. This paper builds and extends theories in the discipline, specifically related to taking action using big data analytics with tools such as dashboards.
Findings
The authors’ model made use of industry experience and network resources to gain valuable insights into effective business process management related to big data analytics. Cases have been provided to highlight the use of dashboards as a visual tool within the conceptual framework.
Practical implications
The literature review cites articles that have used big data analytics in practice. The transitions required to reach the actionable knowledge state and dashboard visualization tools can all be deployed by practitioners. A specific case example from ESP International is provided to illustrate the applicability of the model.
Social implications
Information assurance, security, and the risk of large-scale data breaches are a contemporary problem in society today. These topics have been considered and addressed within the model framework.
Originality/value
The paper presents a unique and novel approach for parsing data into actionable knowledge items, identification of viruses, an application of visual dashboards for identification of problems, and a formal discussion of risk inherent with big data.
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Jeffrey Stamps and Jessica Lipnack
This chapter is about the relationship between Networked Organizations and Appreciative Inquiry. To set a context, Theory about networks is related to the expressed needs of…
Abstract
This chapter is about the relationship between Networked Organizations and Appreciative Inquiry. To set a context, Theory about networks is related to the expressed needs of Appreciative Inquiry. Stories follow, from both appreciative and network perspectives. Ideas are put to work through practice as expressed by method – consisting of principles, practices, and processes. Further, method is embedded in technology to support functioning networks. In research, we look at learning about human systems and suggest that online digital places form natural laboratories to collect, analyze, and synthesize data. Concluding with Search, we revisit the question of consciousness in human systems.
Caroline Sabina Wekullo, Elise Catherine Davis, Fredrick Muyia Nafukho and Bita A. Kash
This paper aims to critically analyze the empirical literature on health and human development in high-, middle- and low-income countries to develop a sustainable model for…
Abstract
Purpose
This paper aims to critically analyze the empirical literature on health and human development in high-, middle- and low-income countries to develop a sustainable model for investing in human health. The model is critical in building a comprehensive health-care system that fosters the stakeholders’ financial stability, economic growth and high-quality education for the local community.
Design/methodology/approach
A comprehensive literature review was carried out on health, human development and sustainable health investment. After thoroughly examining theoretical frameworks underlying the strategies of successful human health systems, a summary of empirical articles is created. Summaries provided in this paper represent relevant health-care strategies for Kenya.
Findings
Based on the empirical review of literature, a Nexus Health Care model focusing on human development, social and cultural development, economic development and environmental development in high-, middle- and low-income countries is proposed. The goal of this model is to enhance sustainable development where wealth creation is accompanied with environmental uplifting and protection of social and material well-being.
Research limitations/implications
This paper is limited to a comprehensive literature review presenting empirical evidence of human development and sustainability.
Originality/value
Kenya like other developing nations aspires to contribute significantly in improving health through development of health products but the approaches used have been limiting. In most cases, the use of Western theories, lack of empowering the community and dependence on donor support have hindered the country from achieving comprehensive health and human development. This papers seeks to develop a model for health-care investment and provide strategies, operations and structure of successful health systems and human development for a developing country, such as Kenya.