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This article aims to investigate the differences and similarities among cross-cultural, values and ethics between the USA and Asian countries. This article analyzes the degree of cultural distance between USA and Asian countries and the impact it has in companies. It examines the comparison between the USA and China’s value system. It also assesses how idealism and relativism impact individual ethical decision-making. In addition, this article examines the impact that globalization, foreign direct investment (FDI) and trade have in the Chinese culture and other countries.

The data for this research paper were collected from the following models: Ethics Position Questionnaire of Forsyth, Rokeach Values Survey, Hofstede model, GLOBE model and Wilcoxon test. The main sources used for this research were the Journal of Technology Management in China and the EBSCO database.

The research found that Western cultures tend to be more individualistic, while Asian countries tend to be very collective. This study also found that the type of value system that each culture holds depends on the type of government. This research also found that researchers have discovered that American managers are more loyal to their ethical beliefs, rather than to their superior’s or company’s ethical beliefs. While eastern Asian cultures focus more on the importance of acting in the best interests of the company’s superior. The study also found that it is extremely important for foreigners to build a relationship with Chinese business professionals before they do business negotiations. In addition, the study found that globalization, FDI and trade do make a significant cultural difference in some cultural dimensions.

It contributes to the literature by analyzing the different measurements in value, ethics and cultural differentiation. This research wants to demonstrate the importance of cultural differences, ethics and values across different countries and cultures. It also provides factual evidence that it’s important to understand these differences to be a successful global manager. In addition, it contributes to this literature by analyzing the effect that globalization, FDI and trade have in national cultures.

This article describes the findings of a phenomenological study whose purpose was to understand the essence of education from the analysis of the relationships emerging between the main educational actors (professors and students).

This research was approached from the qualitative paradigm and from a method of phenomenological analysis; specifically, heterological phenomenology is proposed, which is presented as the search for human relationships as a founding condition of education. For collecting information, a phenomenological interview with twelve professors from public and private universities in the city of Manizales (Colombia) was used.

The results reveal the experiences had in education from the relationships that have left their mark on the subjects and discover education as a relationship with the Other of welcome, hospitality, vocation and responsibility.

The originality of the study is in the particular method, heterological phenomenology, which investigates the experience of human relationships as a scenario for constructing a reality in which the starting point is the narrative that the Other (research subject) makes of his encounters with his-Other (subject present in the narrative).

The chapter presents the process of decision-making and the practice of international expansion of a family business in the nineteenth century. The Swiss family business Legler moved to the area near Bergamo, Italy, in 1875, and expanded its operation over multiple generations. This chapter explores the cognitive dimension of the internationalisation process, how culture and family ties are used to understand risk and opportunities, and how a family business interprets push and pull factors under the lens of cultural self-representation and meaning creation. The historical analysis shows the importance of economic, cultural, and family-driven factors in the process of decision-making and in the practice of going abroad and making internationalisation successful and long-lasting.

This paper aims to identify future scenarios and convergent technologies regarding the plantain chain in the region of Quindío, Colombia. It proposes the definition of key variables, convergent technologies, future objectives, future scenarios and hypotheses based on stakeholders’ and experts’ opinions collected through questionnaires, surveys and workshops.

The present analysis seeks to identify and anticipate the future routes for the improvement of scientific, technological, innovative and skills management of the plantain agroindustrial chain in the region of Quindío, Colombia using the foresight-by-scenarios and, Delphi methodologies and finally validating the results with artificial intelligence code and natural language processing.

After the analysis of 100 initial variables, the results suggested the identification of five key variables defined by the stakeholders and matrix-based multiplication applied to a classification (MICMAC) analysis such as “weather,” “financing and economy,” “grouping and associativity,” “crop” and “territorial planning and raw material.” Moreover, the definition of four future objectives along with the matrix of alliances and conflicts, tactics, objectives and recommendations (MACTOR) analysis suggested scenarios according to the probability. The most possible, probable and desirable scenario, was the cooccurrence of the five proposed hypotheses. Furthermore, the Delphi analysis allowed us to define nine subgroups from 116 subtopics including: “plantain varieties,” “plantain agroindustry,” “waste use” and “crop,” among others.

Due to the specificity of the analyzed agro-chain, the study only encompasses the plantain and banana sectors. However, the implications are related to the generation of projects in the selected technologies.

This paper includes implications for the development of prospective studies combining two or more different methodologies such as foresight-by-scenarios and Delphi method at the same time and further comparing the results with artificial intelligence analysis.

The generation of public policies in the sector and input for governmental analysis and tools for decision-making with a well-grounded, systematic and rational point of view.

This work describes for the first time, the implementation of the Delphi method regarding an important agroindustry sector such as plantain and banana prospective study. Furthermore, it explains the alignment of two methodologies; foresight-by-scenarios and the Delphi method related to the sectorial approaches, and convergent technologies and innovations, respectively. Moreover, a complementary bibliometric analysis with global terms related to the plantain or banana agroindustry was also included. In a novel way, we also applied an artificial intelligence code using Python software to contrast the results previously obtained in the foresight-by-scenarios method.

The purpose of this paper is to understand the relationship between franchisee support and brand value in micro-franchise chains. This study aims to understand the importance of value delivery in support to the micro-franchisee aiming at increasing brand value.

The sample was composed of 148 micro-franchisees belonging to 70 chains located in Brazil. The questionnaire aimed to verify the franchisee’s degree of concordance with the support and brand value provided by the franchisor through a Likert scale. The questionnaire structure comprised of ten metrics associated with franchisee support, four metrics associated with the brand value perception and four potentially intervenient metrics. A regression analysis was carried out to confirm the results for the factor analysis, assuming that the three factors associated with support as independent variables and the brand factor as a dependent variable.

The three factors related to franchisee support were found to be significant predictors of brand value. Based on the values of the coefficients, it is possible to infer the positive nature of the association. An increase in franchisee support leads to an increase in the franchisee perception about brand value. The positive effect of training and franchisor’s support in prospection and installation improvement on the brand value evaluation by franchisees was supported by the statistical analyses conducted.

This research complements the studies on brand citizenship behavior and franchisee brand commitment; the greater the support provided to the micro-franchisee, the greater its commitment to the brand values of the chain. This contribution is critical because we deal with micro-enterprises in a business environment with an intense resource scarcity. These aspects place restrictions on the delivery of support and brand value in these franchise chains.

Structured support plans and greater approximation with franchisees seem to be alternatives for this perception of value to be increased in micro-franchise chains. The attractiveness of a micro-franchise chain can be enhanced if the franchisor is able to show to its potential micro-franchisees that it offers adequate support for its business; and also for the capture of new micro-franchisees.

The social implications aimed at entrepreneurs with low financial expenditure. The sustainability of these businesses is highly relevant in the case of emerging markets given the high rates of unemployment and informality. Hence, micro-franchises become one of the means for micro-entrepreneurs to enter the job market.

When dealing with micro-franchises, there is an intensification of this scarcity of resources due to the smaller amount captured by the franchisor, as well as the lower technical level found in the franchisees. The relationship between brand value and the perceived level of support and the consequent franchise satisfaction with the chain in franchises, symbolized by brand citizenship behavior, is still little studied, and there are promising new studies, especially on the different types of franchises.