Theo M.M. Verhallen and W. Fred van Raaij
Many psychological models of consumer behaviour use the construct of attitude, whereas in economic models behaviour is determined by costs and benefits under budget constraints…
Abstract
Many psychological models of consumer behaviour use the construct of attitude, whereas in economic models behaviour is determined by costs and benefits under budget constraints. In this article, a behavioural cost‐benefit approach to consumer behaviour is proposed. Behavioural costs include time, physical and psychic costs of initiating, maintaining and changing behaviour. A behavioural model is proposed, in which cost‐benefit trade‐offs of behaviours play a central role. Some marketing applications on the evaluation of products, on the prediction of behavioural intentions and on shopping behaviour are discussed.
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Pauline W.J. van Esterik-Plasmeijer and W. Fred van Raaij
The purpose of this paper is to test a model of banking system trust as an antecedent of bank trust and bank loyalty. Six determinants of trust and loyalty are included…
Abstract
Purpose
The purpose of this paper is to test a model of banking system trust as an antecedent of bank trust and bank loyalty. Six determinants of trust and loyalty are included: competence, stability, integrity, customer orientation, transparency, and value congruence. The study provides insights which determinants are crucial for explaining bank trust and bank loyalty, and thus for rebuilding trust and loyalty.
Design/methodology/approach
Survey among 1,079 respondents of 18 years and older in The Netherlands on person trust, system trust, bank trust, and their scores on determinants of trust and loyalty. Structural equations modeling (AMOS) has been performed to provide insights into the relationships between concepts such as person trust, system trust, bank trust, and bank loyalty. The importance of determinants to explain bank trust and bank loyalty has been assessed as well.
Findings
Integrity is the most important determinant of bank trust. Transparency, customer orientation, and competence are also significant. Trust is a strong predictor of loyalty. Determinants explaining bank loyalty are: competence, stability, transparency, and value congruence. System trust is also a determinant of bank trust. The meaning of these results is discussed in the paper, as well as the managerial implications of these findings.
Research limitations/implications
Data were collected in May 2014 with a large sample, when the financial crisis came to an end. Distrust still remained as a consequence of the crisis. Banks are now rebuilding trust and loyalty. This research provides indications which determinants of trust and loyalty are important in this process and should be focused upon. A longitudinal study how trust and loyalty are developing would give insights and feedback on managerial actions.
Practical implications
Results provide insights into the causes and reasons of (dis)trust. From this study, banks get insights with a priority matrix which determinants are below par but important for specific banks and should be focused on and improved at the short term.
Social implications
Trust in banks and other financial institutions is crucial for the functioning of the banking system and for society at large. Restoring trust is a matter of fundamental changes of the bank-customer relationships, not only by communication but by sincere behavior (integrity) and benevolence in the customer interest.
Originality/value
The authors are not aware of research using all six determinants (competence, stability, integrity, customer orientation, transparency, and value congruence) to explain and predict bank trust and bank loyalty, and their implications for trust and loyalty in banks.
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In this paper, we want to describe the current trends in distribution and distribution research in the Netherlands. Because this is an extensive area, we restrain ourselves and…
Abstract
In this paper, we want to describe the current trends in distribution and distribution research in the Netherlands. Because this is an extensive area, we restrain ourselves and focus on general economic developments that apply to shopping behaviour; on the regional distribution of stores and concentration trends; on shopping centre developments, on functional versus fun shopping for convenience goods and shopping/speciality goods, respectively; on price vs. service distribution and on store image research. In the discussion section, we conclude that psychological variables are necessary complements to economic variables in distribution research, and that only a few studies investigate actual shopping behaviour instead of perceptions and evaluations only.
Kenneth F. Hyde and Alain Decrop
This paper introduces the seven empirical studies on vacation decision making in this special issue of IJCTHR. The paper compares the findings of these seven studies to…
Abstract
Purpose
This paper introduces the seven empirical studies on vacation decision making in this special issue of IJCTHR. The paper compares the findings of these seven studies to traditional models of vacation decision making, and highlights a number of new perspectives for research into vacation decision making.
Findings
Five themes appear in these contemporary studies of vacation decision making: the multifaceted nature of the vacation; joint decision making by members of the household; impact of the type of vacation trip on the decision making process; the role of the internet in vacation decision making; and the role of socio‐psychological variables in vacation decision making.
Research limitations/implications
The paper provides recommendations for future research in vacation decision making, in light of contemporary changes in the travel and tourism industry.
Originality/value
The value of this paper lies in its review of traditional approaches to researching vacation decision making, and advice provided for future research on the topic.
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W. Fred van Raaij and Theo M.M. Verhallen
Proposes domain‐specific market segmentation as a promising approach ascompared with segmentation based on general or on brand‐specificvariables. Treats product differentiation…
Abstract
Proposes domain‐specific market segmentation as a promising approach as compared with segmentation based on general or on brand‐specific variables. Treats product differentiation and positioning as the counterpart of market segmentation. The link between market segmentation, on the one hand, and product differentiation, on the other hand, is the product benefit. The product benefit is the interaction of the product and the consumer.
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The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains…
Abstract
The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.
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Using the evaluative congruity theory framework, this article examines the role of destination images in tourism as related to an individual tourist's satisfaction/dissatisfaction…
Abstract
Using the evaluative congruity theory framework, this article examines the role of destination images in tourism as related to an individual tourist's satisfaction/dissatisfaction with a destination area. Through an empirical study of visitors to a multi‐faceted destination area in Virginia, USA, the researcher found that the level of a tourist's satisfaction/dissatisfaction (TS/DS) with a destination area was highly correlated to an evaluative congruity of an individual tourist's pre‐visit destination images and his/her post‐visit recollection of experiences.