This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002508. When citing the…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002508. When citing the article, please cite: Hugh M. Cannon, Fred W. Morgan, (1990) “A Strategic Pricing Framework”, Journal of Services Marketing, Vol. 4 Iss: 2, pp. 19 - 30.
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002508. When citing the…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002508. When citing the article, please cite: Hugh M. Cannon, Fred W. Morgan, (1990) “A Strategic Pricing Framework”, Journal of Services Marketing, Vol. 4 Iss: 2, pp. 19 - 30.
Fred W. Morgan and William B. Wagner
Preferences and needs of purchasers must be thoroughly defined and analysed when a supplier is establishing criteria upon which to evaluate distribution service within cost…
Abstract
Preferences and needs of purchasers must be thoroughly defined and analysed when a supplier is establishing criteria upon which to evaluate distribution service within cost constraints. Historically, time and time‐related standards have served as primary, and often only measures of customer service. This temporal emphasis is understandable, given the characteristics of delivery schedules, inventory management, and goods handling systems; however, time‐based standards should not preclude consideration of other service measures. Research has indicated that the backorder may be a useful alternative or supplementary measure of customer service. Morgan concluded that the backorder is “an inverse measure of service achievement”. Perreault and Russ found that 25 % of the purchasing managers they surveyed cancelled more than one‐fourth of all orders which were backordered. Others have suggested that the backorder is a useful service criterion. In those cases where finished goods inventory is not ordinarily present in the system between the production line and the customer it becomes an extremely useful potential measure of performance.
Hugh M. Cannon and Fred W. Morgan
Discusses pricing decision making, one of the oldest marketingtopics, including several pricing methods. Presents a strategic pricingframework, developed from pricing literature…
Abstract
Discusses pricing decision making, one of the oldest marketing topics, including several pricing methods. Presents a strategic pricing framework, developed from pricing literature. Presents rules for evaluating strategic pricing alternatives. Offers a model for marketers to explain and improve pricing decision‐making.
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Fred W. Morgan and Jeffrey J. Stoltman
Reports that franchisors are sometimes found liable for consumer injuries resulting from faulty products that the franchisor neither designed, manufactured, inspected, nor…
Abstract
Reports that franchisors are sometimes found liable for consumer injuries resulting from faulty products that the franchisor neither designed, manufactured, inspected, nor distributed. Examines the legal doctrines by which these outcomes are reached. In addition, reviews and supports the basic public policy arguments underlying vicarious franchisor liability. Finally, provides managerial recommendations for dealing with this aspect of the legal environment to both franchisors and franchisees.
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Stephen L. Vargo, Robert F. Lusch, Melissa Archpru Akaka and Yi He
Jeffrey J. Stoltman Fred W. Morgan and Linda K. Anglin
Previous situational influence research has focused primarily on consumption/usage behavior leaving many unanswered questions with respect to the nature of this influence on…
Abstract
Previous situational influence research has focused primarily on consumption/usage behavior leaving many unanswered questions with respect to the nature of this influence on shopping/purchase behavior. The present study, in an application of Magnusson’s interactionist framework, investigates the relationship between the extent to which events that may occur while shopping for clothes are encountered and affective and behavioral reactions to these events. The results reveal that when confronted with disconfirmed expectations regarding various aspects of a shopping situation, consumers are flexible and adapt their behavior to the situation.
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Craig A. Kelley and Joseph L. Orsini
Rapid increases in product liability litigation has expanded its importance as an item of concern to all marketers. A recent Conference Board Study reports that two‐thirds of the…
Abstract
Rapid increases in product liability litigation has expanded its importance as an item of concern to all marketers. A recent Conference Board Study reports that two‐thirds of the corporations surveyed have had product liability lawsuits filed against them in the last five years. The number of product liability lawsuits filed in U.S. District and State courts has increased 21 percent from 84,000 in 1979 to an estimated 100,000 in 1985. Costs of product liability cases have increased to the point where legal expenses, excluding jury awards, are expected to reach $28 billion annually by year 1990.
Shadid N. Bhuian, Eid. S. Al‐Shammari and Omar A. Jefri
The authors explore the nature of commitment, job satisfaction and job characteristics, and the nature of the interrelationships among these variables concerning expatriate…
Abstract
The authors explore the nature of commitment, job satisfaction and job characteristics, and the nature of the interrelationships among these variables concerning expatriate employees in Saudi Arabia. An examination of a sample of 504 expatriate employees reveals that these employees are, by and large, indifferent with respect to their perceptions of commitment, job satisfaction, and job characteristics. In addition, the results provide strong support for (1) the influence of job satisfaction on commitment, (2) the influence of job variety on commitment, and (3) the influence of job autonomy, identity, and feedback on job satisfaction.