Stefan Koch and Franziska Tritscher
This paper aims to analyze influences on the adoption of an application launched by some airlines and independent providers, called “social seating”, which is based on user…
Abstract
Purpose
This paper aims to analyze influences on the adoption of an application launched by some airlines and independent providers, called “social seating”, which is based on user profiles from or similar to social networks. These applications have not been widely successful, and therefore constitute an interesting exception within the area of social networking, warranting further investigation.
Design/methodology/approach
An empirical study based on the technology acceptance model and using survey methodology has been undertaken to understand antecedents of adoption and use of such applications.
Findings
Results show a consistent influence of perceived ease of use on perceived usefulness, as well as a strong role of privacy and data security.
Research limitations/implications
Due to the limited adoption, the actual use could only be investigated using a small data set, while the majority of results rely on stated intentions.
Originality/value
This is one of a few studies that focuses on a social networking application that both crosses into the physical world, and that has been very limited in adoption and success.