Otto Afiuc, Samuel K. Bonsu, Franklyn Manu, Casey Brett Knight, Swati Panda and Charles Blankson
Using social exchange theory as a contextual backdrop, this study aims to better understand how corporate social responsibility (CSR) can contribute to customer retention (CR). A…
Abstract
Purpose
Using social exchange theory as a contextual backdrop, this study aims to better understand how corporate social responsibility (CSR) can contribute to customer retention (CR). A conceptual framework is developed to illustrate the proposed relationship and the influence of mediating factors. The telecommunication industry in Ghana is used to operationalize the conceptual framework.
Design/methodology/approach
Qualitative and quantitative data were collected through face-to-face interviews with CSR managers and through a structured questionnaire. The data were analyzed using qualitative analysis and structural equation modeling.
Findings
Findings suggest that CSR, corporate image and service quality have significant relationships with both corporate image and CR. Corporate image also mediates the relationship between CSR, customer value and service quality with that of CR. The authors also find that CSR strengthens the relationship between customer value and service quality with that of corporate image, which subsequently leads to enhanced CR.
Originality/value
Thus far, the mediating variables that help explain and predict the relationship between CSR activities and CR have been overlooked in the extant literature. The results of this study will help fill a critical knowledge gap in marketing and CSR literature.
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Howard Thomas, Michelle Lee, Lynne Thomas and Alexander Wilson
Howard Thomas, Michelle Lee, Lynne Thomas and Alexander Wilson
This paper aims to clarify the relationship between the student’s study time and the learning process in the higher education system by adapting the total quality management (TQM…
Abstract
Purpose
This paper aims to clarify the relationship between the student’s study time and the learning process in the higher education system by adapting the total quality management (TQM) principles-process approach. Contrary to Deming’s (1982) constancy of purpose to improve the learning process, some students in higher education postpone their studies till the last few weeks of an examination.
Design/methodology/approach
The paper opted for an experimental study with three different classes of business school students. The experimental research question was “Do student’s study time (massed or distributed spacing) has an impact on the learning process?”
Findings
Results indicated that students in the “Strictly supervised study time” group improved on their learning process more than the “Not Strictly Supervised study time” and the control group. It is important for students to manage their own learning activities and follow a regular study time and constantly improve their learning process as proposed by Deming (1982).
Research limitations/implications
This study used restricted to undergraduate business school students in a university in Ghana, and may not necessarily be applicable universally. One other limitation was that the authors did not control for lecturer’s expectancies and how these may have influenced the students’ learning process. Another potential limitation was that TQM was the only subject area used for this study.
Practical implications
This objective of the study is to use the TQM principles of process approach, the Learning Theory and the Learning Strategies from the Motivated Strategies for Learning Questionnaire (MSLQ) – Pintrich et al. (1991) – to support theoretical and practical implications of the relationship between the student’s study time and the learning process. The results imply that students must take a more active role in their learning by having a regular study time.
Originality/value
Currently, to the best of the authors’ knowledge, there are not many experiment-based studies on a student’s study time using the MSLQ-Pintrich et al. (1991) approach. This study contributes to the literature by examining how a student’s study time (massed or distributed spacing) has an impact on the learning process.
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The purpose of this paper is to investigate the relationship between a student’s study time and the learning outcome from a perspective that will correspond to Bloom’s (1956…
Abstract
Purpose
The purpose of this paper is to investigate the relationship between a student’s study time and the learning outcome from a perspective that will correspond to Bloom’s (1956) taxonomy and how teaching can be developed using variation theory.
Design/methodology/approach
The author designed a learning study using an experiment with three different classes of students. The experimental research question was “Does a student’s study time (massed or distributed spacing) have an impact on the learning process?”
Findings
Results indicated that students in the “strictly supervised study time” grouping improved on their learning outcomes more than those in the “not strictly supervised study time” equivalent and those in the control group. It is important for students to manage their own learning activities and follow a regular study routine to improve their learning outcomes.
Research limitations/implications
This study used undergraduate students at a university in Ghana, and its findings may not necessarily be applicable to other populations. One other limitation was that the author did not control for the lecturer’s expectations and how these may have influenced students’ learning outcomes. Another potential limitation was that total quality management was the only subject area used for this study.
Practical implications
The objective of the study was to use the motivated strategies for learning questionnaire (MSLQ) approach by Pintrich et al. (1991) to determine the relationship between a student’s study time and the impact on their learning outcomes. The results imply that students must take more active roles in their learning by having regular study time.
Originality/value
Currently, to the best of the author’s knowledge, there are not many experiment-based research studies on a student’s study time using the MSLQ approach by Pintrich et al. (1991). This study contributes to the existing literature by examining how a student’s study time (massed or distributed spacing) has an impact on the learning outcome as a lesson and learning study.
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Marketing Strategy and Marketing Management. It can also be used to illustrate the application of specific concepts and frameworks, such as “revenue (demand/Capacity) management”…
Abstract
Subject area
Marketing Strategy and Marketing Management. It can also be used to illustrate the application of specific concepts and frameworks, such as “revenue (demand/Capacity) management” in services marketing and “Integrated Marketing Communication” under marketing communication.
Study level/applicability
Postgraduate and Final Year Marketing Majors.
Case overview
The case describes how the Ghana Premier League (GPL), the flagship football product of the Ghana Football Association, continues to record low attendances at various league centres since the turn of the new millennium. The case highlights the effects of global forces (both macro and micro factors) on the patronage of GPL matches. It also brings into focus the effects of professionalization and commercialization of the league, especially, on traditional football clubs. It presents discussions on the need for football clubs to adopt sound management principles, such as market-orientation in response to the dynamic global forces. Apart from illustrating the effects of globalization on football, the case can also be used for teaching topics on integrated marketing communication/brand management and revenue management for perishable services.
Expected learning outcomes
To enable students to appreciate how the forces of globalization affect businesses in developing countries; to enable students to apply strategic marketing frameworks (PEST, Porter's five forces Model, SWOT, etc.) to analyse business situations; to enable candidates/students to understand the use of services management principles to address problems relating to perishable demand and unused capacity; students should understand the importance of quality products/services and branding to an organization's ability to deliver exceptional customer experience; to enable students apply the elements of integrated marketing communication to address organizational problems; andto sharpen students' critical thinking and innovative problem-solving skills.
Supplementary materials
Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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There now appears to be a real prospect that the present chaos will give place to a well‐ordered set of enactments. In the House of Lords there has been introduced by the Lord…
Abstract
There now appears to be a real prospect that the present chaos will give place to a well‐ordered set of enactments. In the House of Lords there has been introduced by the Lord Chancellor a Food and Drugs Bill, which is a purely consolidating measure of 137 clauses and twelve schedules, designed to replace virtually all existing Food and Drugs statutes dealing with England, Wales and Northern Ireland (without amending their substance), and in particular to repeal wholly the Food and Drugs Act, 1954. In the House of Commons the Food and Drugs (Scotland) Bill, which is both an amending and consolidating measure—has for the third time been launched on its Parliamentary career. Meanwhile, much progress as been made with the preparation of the promised Regulations, which, before this note appears in print, will have received some consideration from the Food Hygiene Advisory Council. And, simultaneously, the contemplated revision and enlargement of Codes of Practice appear to be near completion. We know of no reason why all these operations should not be completed before the end of the present year. One of the important matters to be settled is the way in which the Minister of Health will exercise his discretionary powers in relation to the local governing bodies which will be Food and Drugs Authorities.
Understanding the economics and dynamics of channel marketing systems is the keystone to implementing successful channel marketing strategies.
CORPORATE STRATEGISTS ARE NOT CELEBRITIES. They're rarely household names. But, increasingly, it's their work that is shaping America's corporations—allowing them to compete in a…
Abstract
CORPORATE STRATEGISTS ARE NOT CELEBRITIES. They're rarely household names. But, increasingly, it's their work that is shaping America's corporations—allowing them to compete in a decade that's turning out to be far more challenging, stressful, and, nonetheless, exciting than we'd expected. In an effort to ferret out strategic planning's unsung heroes, to put titles to challenges, names to titles, and faces to names, we cast a wide net. We scoured the business press. We checked in with our advisory board as well as our regular and occasional contributors. We asked subscribers, Wall Street analysts, academics, and even the people we interviewed for other articles. In particular, we were looking for individuals whose names are not familiar, who bring unusual backgrounds to their tasks, who have recently taken on new assignments, or who, because of the company they work for, face remarkable, difficult, and unusual challenges. According to our sources, those strategists we found, whose names, titles, and challenges appear on the next four pages, share a unique capacity for visualizing where they want to be, for solving problems, and then for doing what is necessary to carry their visions through. We'll be charting their success—watch for updates in JBS as the year goes on.