Search results

1 – 1 of 1
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 14 August 2007

J. Alberto Castañeda, Francisco J. Montoso and Teodoro Luque

This study attempts to carry out an approximation both to the conceptual delimitation and to the measuring of customer concern for privacy on the electronic market.

3420

Abstract

Purpose

This study attempts to carry out an approximation both to the conceptual delimitation and to the measuring of customer concern for privacy on the electronic market.

Design/methodology/approach

To complete the objective of this research, an overview of the literature is made in an attempt to summarise the main proposals as regards dimensions of the construct analysed. Furthermore, two studies were carried out with the aim of evaluating the instruments to measure concern for privacy on the internet and which support the conclusion concerning the construct's dimensionality, reached following the aforementioned literature overview.

Findings

From the main results reached, we can highlight that the concern for privacy on the internet construct has a structure consisting of two dimensions, which are confirmed through the scales evaluated for different contexts of use of the internet. These dimensions are: concern for control over the collecting of personal information, and its use on the electronic market.

Originality/value

The paper's main contributions are threefold: a conceptual revision of the construct; a proposal of the dimensions for the construct; and an evaluation of two scales to measure the construct in different situations.

Details

Online Information Review, vol. 31 no. 4
Type: Research Article
ISSN: 1468-4527

Keywords

1 – 1 of 1
Per page
102050