Search results

1 – 4 of 4
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 1 June 1996

John Fernie and Francis R.A. Pierrel

Undertakes a comparative analysis of the evolution and development of own branding strategies in UK and French grocery markets. Primary research was carried out through…

6108

Abstract

Undertakes a comparative analysis of the evolution and development of own branding strategies in UK and French grocery markets. Primary research was carried out through semi‐structured interviews with senior managers of French grocery companies to determine the nature of their own branding strategies and to draw out comparisons with the strategies of their UK counterparts. Results indicate that it is unlikely that French retailers will develop store brands on the scale of Sainsbury’s, Tesco, Marks & Spencer and Safeway in the UK. The organizational structure of French grocery business is less conducive to centralized buying and distribution, and conflict between manufacturers and distributors has led to a less efficient supply chain than in the UK. These factors, coupled with a highly competitive price‐driven market environment, have resulted in most French retailers using own brands as a defensive strategy to combat strong national brands. The exceptions are companies which are well represented in the high street (Monoprix, Casino and Prisunic) and Carrefour, the only hypermarket operator which has ventured down the route of the UK multiples with a more value‐added, differentiation approach.

Details

Journal of Product & Brand Management, vol. 5 no. 3
Type: Research Article
ISSN: 1061-0421

Keywords

Access Restricted. View access options
Article
Publication date: 11 September 2007

Johan Anselmsson and Ulf Johansson

This study aims to enhance the understanding of what significance consumers place on different aspects of corporate social responsibility (CSR) when evaluating and purchasing…

15994

Abstract

Purpose

This study aims to enhance the understanding of what significance consumers place on different aspects of corporate social responsibility (CSR) when evaluating and purchasing grocery brands and products.

Design/methodology/approach

The paper builds on existing literature and theories on CSR and marketing, as well as literature on consumers' perceptions of CSR related issues. The Swedish empirical study has two parts; the first explorative stage based on qualitative method and in‐store face‐to‐face interviews through which important consumer attitude‐based attributes of social responsibility are identified in a grocery context. The second quantitative part is based on questionnaires that describe the grocery brand positions and performances along these attributes.

Findings

Results point to three general attitude‐based dimensions for CSR positioning and that retail brands can indeed, in relation to leading national brands, build a CSR image. Further, this image is shown to have an impact on consumers' intention to buy. This is also the case for “me‐too” retail brands. The CSR dimension of greatest impact on overall CSR image is product responsibility, whereas human responsibility influences the customer purchase intentions the most. Environmental responsibility, perhaps the most commonly used CSR dimension, is in this study recognised to exert least impact on both overall CSR image and on purchase intentions.

Research limitations/implications

This study is limited to a Swedish context and to one specific purchase situation. Future studies could involve validation of factor structure, relationship between CSR and preference, and ability to positioning in another market, perhaps in more mature markets in terms of well‐developed structures of CSR and health/organic organic products (e.g. the UK). A postal survey would allow the use of longer and evaluated measurement scales previously used in organic food research.

Originality/value

This study substantiates that retailer brands can indeed be distinctly positioned according to aspects other than price, e.g. as here exemplified, the concept of CSR. This relationship has hitherto not been identified outside the UK. The finding that CSR is less clearly connected to the expected dimension of environmental responsibility entails new added knowledge to this research field. The analysis has, moreover, resulted in more a simplified description of the basic dimensions of CSR containing three instead of, as often in the literature, six dimensions.

Details

International Journal of Retail & Distribution Management, vol. 35 no. 10
Type: Research Article
ISSN: 0959-0552

Keywords

Access Restricted. View access options
Article
Publication date: 7 April 2015

Kathy O. Roper, Arya Sedehi and Baabak Ashuri

The purpose of this paper is to analyze a conceptual framework to identify significant benefit and cost attributes of a radio-frequency identification (RFID) system for asset…

2199

Abstract

Purpose

The purpose of this paper is to analyze a conceptual framework to identify significant benefit and cost attributes of a radio-frequency identification (RFID) system for asset tracking in healthcare facilities. Sources of value function for RFID in healthcare are categorized according to major improvement. Several cost functions are proposed to measure aspects of automated tracking implementation.

Design/methodology/approach

The four phases of problem definition, literature identification, assessment and analysis were used to begin the research. A cost–benefit analysis (CBA) was completed to identify the factors within healthcare with major benefits, and finally, a recommended group of items were identified to track with the CBA.

Findings

RFID to manage mobile devices increases the utilization rate, decreases annual spending, allows withdrawal of funds for underutilized assets and establishes confidence that equipment is readily available when needed. These benefits provide improved staff productivity, quicker patient turnover, higher quality of care and more cost savings. Real-time location system technologies allow hospitals to be prepared for emergencies requiring the immediate use of medical devices without delay and allow staff to determine the status, condition and location of essential equipment, leading to a decrease in patient wait time. Additional improvements were also found.

Originality/value

The transition from pay-for-service to pay-for-performance is taking place in an industry hampered by rising costs and limited available resources. Healthcare expenditures are estimated to grow dramatically, and various factors contribute to rising expenses, including an aging population and increased chronic conditions resulting in higher demand for care, poor quality and operational inefficiencies. Therefore, understanding benefits of new technology use like RFID is critical for improvement and efficiency in healthcare.

Details

Facilities, vol. 33 no. 5/6
Type: Research Article
ISSN: 0263-2772

Keywords

Access Restricted. View access options
Article
Publication date: 23 March 2023

Shaoyuan Chen, Pengji Wang and Jacob Wood

Although many scholars have acknowledged inconsistencies in the use of the retail brand term within the existing empirical literature, no one has conducted a systematic study to…

796

Abstract

Purpose

Although many scholars have acknowledged inconsistencies in the use of the retail brand term within the existing empirical literature, no one has conducted a systematic study to clarify the confusion of terms. Aiming at unifying the use of terms, this study aims to explore the terms that best express each retail brand concept, and discusses the definitions of proposed terms that can distinguish the connotation of different retail brand concepts.

Design/methodology/approach

Through a systematic review, 463 articles were obtained, from which retail brand terms and their definitions were further extracted. Semantic analysis and content analysis were adopted to analyze terms and definitions, respectively.

Findings

Semantically, the terms that best express four levels of retail brand concepts are own product brand, store brand, platform brand and retailer brand. Six key elements to distinguish different levels of a retail brand are identified through the content analysis of definitions, and on this basis, four proposed terms are defined.

Originality/value

Noting that no study focuses on the conceptual confusion of retail brands in recent decades, the findings are expected to clarify the confusion of terms and unify the use of terms, hence facilitating the communication between scholars and the sharing of research results.

Details

International Journal of Retail & Distribution Management, vol. 51 no. 5
Type: Research Article
ISSN: 0959-0552

Keywords

1 – 4 of 4
Per page
102050