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The need for subject access on OPACs has been widely recognised since their early development in the USA (Markey, 1984; Matthews, 1985b). Many OPACs in UK academic libraries provide subject access to catalogue records, mostly through search strategics such as keyword access or subject headings searches. However, users do find subject searching more difficult than known‐item searching (Markey, 1985; Bagnall and Jeffreys, 1986) so most OPAC systems provide help screens to assist users in their searches.

The introduction of online public access catalogues (OPACs) has been one of the most rapid developments in library and information work in this decade. Since the early 1980s the academic sector has led the way in the United Kingdom in establishing OPACs as part of the library scene. Users have benefitted from being allowed interactive access to the catalogue, for both known‐item and subject searching. A survey carried out in 1985 (Wood, 1986) showed that at that time approximately one‐third of British university and polytechnic libraries possessed OPACs. Less than three years later this proportion has risen to one‐half, with the trend still progressing upwards.

The results of a further survey of academic library OPAC subject indexing practices are presented. These results are discussed in relation to a high reported demand for subject searching facilities, and strategies presently adopted by various libraries examined. The further possibilities of local OPAC subject indexing are discussed.

This paper provides an overview of automation at Glasgow College Library since the 1970s when a subject index was prepared using punched cards. The Dynix library system was purchased in 1988. Details are given of how retrospective cataloguing was carried out using OCLC's RETROCON service and how OCLC MARC records are downloaded into the catalogue database in the Dynix system. An example is included of a search using the OPAC subject index.

This paper explores the adoption of a relationship marketing paradigm by the National Basketball Association. A contextualist framework was used to explore the context, content and processes of this change that evolved over a 17-year time period. Personal interviews were conducted with leaders of this league and over 80 documents were reviewed and content analyzed. The results of this study provide insights into relationship marketing and organizational change for sport managers.

The Association of Southeast Asian Nations (ASEAN) members want to efficiently promote the flow of commodities and personnel within its service areas under given limited resources. Based on panel data from 2007 to 2014, this study applies the output-oriented data envelopment analysis method and focuses on the disaggregated output efficiencies of 42 ASEAN airports. Results show that the international airports of ASEAN members have significantly better output efficiency for passenger and movement output than regional airports. This work provides a relatively fair perspective in evaluating ASEAN’s airport operating efficiency. It helps policymakers measure the frontier forward or backward shift of an airport over the research period, in order to reveal the characteristics of airport efficiency and to present a new interpretation along with managerial implications.

Eduselling is a unique form of selling as it combines needs assessments, relationship building, customer education and aftermarketing in a process that originates at the prospect targeting stage and progresses to an on-going partnership agreement. Results of proprietary research indicate that certain professional sport organizations fall short of educating corporate clients with respect to all of the benefits and attributes of the products they offer: these results led to the development of a nine-step conceptual framework designed to assist corporate salespeople in professional sport. Future research should focus on specific selling activities and attempt to identify those activities that lead to higher retention rates of corporate sponsors.

The organisational design of production systems is thought to be one of the key determinants of their performance. Therefore, in order to enable them to contribute effectively to the successful creation of products and services, OM practitioners need up‐to‐date, comprehensive and sufficiently detailed organisation design theory. However, 27 case studies aimed at identifying and explaining design performance relationships produced results that could not be explained using organisation theory (OT), while operations management (OM) theory did not provide much help either. OM, because the discipline lacks good organisation design theory. OT, because of some severe limitations, which are mostly due to the paradigmatic directions this discipline has taken. Consequently, OM has to take up the gauntlet itself. An agenda for OM‐driven organisation research is proposed, which builds on the strengths of OT, takes away its major weaknesses, and is believed to contribute to the development of actionable organisation design theory.