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This paper aims to provide an overview of how trends encompassing SOLOMO (social, local, mobile) factors impact marketing activities in small and medium-sized hospitality enterprises (SMEs). It explores the relevancy of these factors and their application in the industry and synthesizes them in the context of Dubai’s path toward Expo 2020 by collecting practitioner input.

This paper provides continuity with the author’s previous WHATT article exploring SME website implementation by expanding its scope by analyzing literature on SOLOMO adoption in the hospitality industry, drawing from a range of journals and applicable industry sources. It collects informal commentary from practitioners with relevant local experience to contextualize the findings within Dubai’s digital roadmap.

Several aspects of SOLOMO in the context of hospitality have been examined by researchers; however, their successful applicability to the SME sector (which is still struggling with the fundamentals of website implementation) lacks comprehensive consideration. There is a dearth of academic and governmental guidance for industry executives. At the same time, trends beyond SOLOMO, particularly around data analytics, are emerging and require incorporation into a digital SME roadmap.

Executives in the hospitality SME domain are encouraged to continue focusing on the fundamentals of website implementation while they take into consideration the trends around SOLOMO identified in the study. A holistic, result-driven view of digital marketing is required to ensure focused resource usage. Closer collaboration between private sector, policymakers and academia will support Dubai’s initiatives to leverage its high degree of technological readiness for marketing innovation in the SME sector.

This manuscript provides a practically oriented and engaging overview of the applicability of SOLOMO concepts for hospitality SMEs, with a local focus on the Dubai ecosystem.

The purpose of this study is to explore the use of Internet of Things (IoT) in hospitality and examine its relationship with Big Data. Drawing upon theoretical and practical considerations, it lays a foundation for its adoption in practice and future research.

This paper uses a conceptual approach. It demonstrates the use of IoT and its impact on Big Data in hospitality through exemplars. The paper further explores the convergence of IoT, Big Data and hospitality in the context of the literature, value attributes and vendor offerings. Theoretical models from information systems and business are used to support the concepts proposed.

The study compiles and contextualizes the applications of IoT in hospitality by applying an input–process–output model, demonstrating the link to Big Data. The resulting value dimensions are represented by the IoT–Big Data triple impact intensity model.

An outlook toward the future trajectory of IoT adoption is provided by proposing to extend the prevalent social, mobile, analytics and cloud framework with an IoT component.

Practical implications of the use of IoT and Big Data in hospitality on information technology infrastructure, business models, security and standardization highlight the scope for further empirical research.

By synthesizing IoT applications in hospitality and by bringing to light their relationship with Big Data, the study demonstrates how IoT, Big Data and hospitality converge – a synthesis that has thus far been largely unexplored. This study lays the groundwork for increased deployment of IoT and Big Data in hospitality and future academic research in this area.

本论文开发了酒店管理中的物联网（IoT）的使用, 并且检验了其与大数据的关系。根据其理论和实际考虑, 这方面的科技缺乏应用理论基础和未来研究方向。

本论文采用理论讲述的方式, 通过例子来阐述IoT的应用和大数据对于酒店管理的影响。本论文还拓展了IoT、大数据、以及酒店管理在文献范畴、价值属性、以及供应商考量中的认识。本论文借鉴了信息系统和商业管理中的理论模型以支撑提出的理论概念。

本论文综合审视了IoT在酒店管理中的应用, 提出了一个输入-处理-输出的模型, 指出了其与大数据的关联。其相关价值维度通过IoT-大数据三重影响强度模型来显示。

本论文提出了对IoT使用的未来展望, 拓展了著名的SMAC模型（social, mobile, analytics, cloud）, 加入了IoT成分。

本论文对IoT和大数据在酒店IT架构、商业模型、安保和标准化等方面的使用, 强调了其未来应用研究的方向。

本论文通过酒店管理中的IoT应用综述, 以及其与大数据分析的关联, 展示了IoT、大数据、酒店覆盖等概念如何融合, 这方面的研究还未真正被开发。本论文对于酒店领域中的IoT和大数据应用以及相关领域的未来研究, 有着奠基作用。

The purpose of this paper is to provide an overview of the literature on how quality factors impact website implementation for small and medium-sized hospitality enterprises (SMEs). Its objective is to define and explain the relevance of these factors and synthesize them in the context of a digital space roadmap for Dubai’s Vision 2020, as well as to identify potential routes to assist SME practitioners in implementation.

Analyses literature on website implementation in the hospitality industry in relation to relevant themes, drawing from a range of journals and relevant industry sources. A link to trends for the future is established to illustrate the groundwork for website implementation factors and the digital roadmap. Practitioner input on the review is presented to augment the findings.

The relevant aspects of SME website implementation and associated challenges are defined. Various quality-related factors such as website access, content, function and design should not be ignored by practitioners. It is suggested that these factors retain their relevance in the context of current trends, such as social, local and mobile communications. There is a need for academia and government bodies to provide comprehensive guidance to industry executives.

Executives in the SME domain need to ensure that they take into consideration the factors pertaining to effective website implementation presented in the study, as they will likely positively influence their ability to extend their digital strategy into the future.

This manuscript provides a practically oriented and engaging overview of SME website implementation factors for a wide audience and links them to newly emerging digital marketing concepts, thus attempting to fill a gap in the literature.

This concluding paper aims to review the contribution made by this theme issue to the body of knowledge on Dubai as a host city for Expo 2020 and the impact of such mega events overall on the host destinations.

A content analysis of the contributing articles selected for this theme issue was undertaken.

The summary paper highlights the key takeaways relating to Expo 2020 Dubai that will help inform policy making and decision-making for stakeholders in Dubai’s economy.

Retaining and nurturing the vibrancy of Dubai’s cosmopolitan and diverse socio-economic landscape in the run-up to and after the Expo are as much an opportunity as they are a challenge. The outcomes and recommendations emanating from the papers provide stakeholders with the tools to consider and mitigate risks.

This theme issue makes a significant scholarly contribution towards understanding the dynamics of Dubai as a destination on the verge of hosting a mega event and captures the zeitgeist of the pre-event planning and post-event strategies in “connecting minds, creating the future”, which is the theme of Expo 2020.

The purpose of this paper is to profile the Worldwide Hospitality and Tourism Themes (WHATT) theme issue “Expo 2020: What will be the impact on Dubai?” with reference to the experiences of the theme editor and writing team.

This paper uses structured questions to enable the theme editor to reflect on the rationale for the theme issue question, the starting point, the selection of the writing team and material and the editorial process.

This paper provides a framework to facilitate discussion between academics and practitioners engaged with Dubai’s Expo 2020, identifies ways of improving competitiveness as an events destination and contributes to thinking about sustainable development before and after the event. The outcomes of a broad-ranging collaboration yield fresh insights, a deeper understanding of the issues and an array of possible responses to the theme issue question.

The theme issue outcomes provide lines of enquiry for others to explore and they reinforce the value of WHATT’s approach to collaborative working and writing.

The collaborative work reported in this theme issue offers a unified but contrarian response to the theme’s strategic question. Taken together, the collection of articles provides a detailed picture of the on-going preparation for Expo 2020 and plans to ensure continued growth in the post-Expo phase.