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The digital relationship between brand and users, and brand and endorsers has been analyzed from different angles. The purpose of this paper is to investigate how these three elements co-create online the brand personality of the firm, through user-generated content.

This study gathered data from the hotels’ websites, Facebook, Twitter and TripAdvisor accounts, examining the content posted by the hotel, by tourists and by the celebrity endorsing some of the hotels. To pursue the aims, the brand personality dimensions communicated online were assessed through content analysis for the global presence and for each social network by user typology to establish the alignment of brand personality traits communicated.

Digital communication was found to vary significantly between the hotels and tourists in different social networks. The amount of content created by tourists is significantly higher than the ones produced by the hotel. The sincerity dimension of brand personality was confirmed in both communications. However, tourists’ brand image impacts brand personality differently than the hotels themselves. Furthermore, an analysis of the influence of customers on social networks indicates that celebrity personality traits seem to impact on the image of a hotel brand.

This research can be used to help brand managers to understand better the digital co-branding with clients and celebrity, as well as to identify gaps in their brand personality strategy. It could also assist future researchers focusing on digital celebrity endorsement since few researchers have analyzed digital communication in different social networks.

O relacionamento das marcas com os consumidores e das marcas com os endorsers tem sido analisado por diversos prismas. O objectivo deste trabalho é analisar como estes três elementos se relacionam e co-criam a personalidade de marca da empresa, através dos conteúdos digitais criados por estes.

Neste trabalho foram recolhidos os conteúdos e comentários com origem na empresa, nos clientes e nos endorsers existentes nas páginas web oficiais dos hotéis, bem como no Facebook, Twitter e TripAdvisor. Através da análise de conteúdo foram determinadas as dimensões da personalidade de marca existentes em cada uma das redes e para cada tipo de utilizador, com vista a determinar a consistência e o alinhamento da comunicação de marca existente.

Os resultados desta investigação apontam para a existência de diferenças significativas entre a comunicação com origem nos hotéis e a originada pelos turistas, nas redes sociais: os turistas criam mais conteúdos que os hotéis; e as dimensões da personalidade de marca comunicadas não são coincidentes, embora a dimensão sinceridade tenha sido encontrada nos conteúdos de ambos. As evidências sugerem que os traços de personalidade do endorser tendem a influenciar a personalidade da marca.

Este trabalho ajuda os gestores a se consciencializarem da importância da co-criação da imagem de marca que ocorre no domínio digital, bem como permite que identifiquem as lacunas existentes na comunicação da personalidade de marca das suas empresas. Este trabalho pode ser útil também para os investigadores que queiram analisar o papel das celebridades na comunicação digital.

The purpose of this paper is to present knowledge acquired through examining three cruise lines’ social media strategies over a three-year period, analyzing the network structures involved and demonstrating the value of the STAR (storytelling, triggers, amusement and reaction) model for enhancing social media activity.

This study gathered data from three cruise lines’ official websites and Facebook and Twitter accounts, examining variables such as internet presence, engagement and fans/followers. Furthermore, the work also addresses several issues that researchers encounter when using the STAR model.

Digital activity was found to vary significantly between the three cruise lines’ websites and Facebook and Twitter accounts, with the companies adopting different approaches and obtaining different results. Each company tended to have its own base of fans and followers, who shared a common language, reflected in the hashtags they used. The results show that cruise lines wishing to develop a content-oriented strategy that maximizes engagement in social media should share rich multimedia content that supports storytelling values and can be used on multiple platforms.

This work can be of interest to practitioners aiming to use a comparison and assessment tool for their digital activity. It could also assist future researchers focusing on cruise line activity, as few researchers have analyzed the online content strategies of cruise lines, particularly on Facebook and Twitter.

This paper aims to determine whether the implementation of knowledge management (KM) is linked to e‐business performance and to identify the nature of the relationship existing in the different components of knowledge‐sharing and application and internet‐based KM.

This paper establishes a new model of the practices and results of the KM which has been tested in European companies. For that purpose, a structural equation modelling analysis was used.

The results show that product innovation and external employees’ access to databases have a strong positive effect on the maximization of internet‐based KM and that internet‐based KM has also a positive impact on e‐business performance.

Limitations of this study include the need for more research into the KM cycle. This paper contributes to the research on this topic with new evidence in a broad sample.

These results point to KM's usefulness in improving every day e‐business processes. Therefore managers should be aware of these benefits.

The present study advances knowledge on the nature of the relative importance of different components of internet‐based KM as drivers of e‐business performance.

This study illustrates the experience of scholar–practitioner collaboration for data-driven decision-making through the problematic of optimizing facility locations and minimizing logistics costs for La Palette Rouge (LPR) of Portugal.

The authors used a mixed mixed-method approach involving (1) a quantitative exploratory analysis of big data, which applied analytics and mathematical modeling to optimize LPR's logistics network, and (2) an illustrative case of scholar–practitioner collaboration for data-driven decision-making.

The quantitative analysis compared more than 20 million possible configurations and proposed the optimal logistics structures. The proposed optimization model minimizes the logistics costs by 22%. Another optimal configuration revealed that LPR can minimize logistics costs by 12% through closing one of its facilities. The illustrative description demonstrates that well-established resource-rich multinational enterprises do not necessarily have the in-house capabilities and competencies to handle and analyze big data.

The mathematical modeling for optimizing logistics networks demonstrates that outcomes are readily actionable for practitioners and can be extended to other country and industry contexts with logistics operations. The case illustrates that synergistic relationships can be created, and the opportunities exist between scholars and practitioners in the field of Logistics 4.0 and that scientific researcher is necessary for solving problems and issues that arise in practice while advancing knowledge.

The study illustrates that several Logistics 4.0 challenges highlighted in the literature can be collectively addressed through scholar–practitioner collaborations. The authors discuss the implications of such collaborations for adopting virtual and augmented reality (AR) technologies and to develop the capabilities for maximizing their benefits in mature low-medium technology industries, such as the food logistics industry.

Organizations and markets are constantly developing and changing, impacting how organizations create value and manage supply chains. This paper aims to identify the motor themes and subthemes of academic research that relate supply chain management (SCM) maturity and business models (BMs).

The Science Mapping Analysis Tool (SciMAT) was used to conduct a seven-step bibliometric analysis of 889 documents indexed in the Scopus database clustering by relatedness of works and keywords. The methodological approach included content analysis of the literature, longitudinal analysis and strategic diagram analysis.

The thematic evolution analysis revealed that three themes drive the studies on SCM maturity and BM: industry 4.0 (motor theme), environmental management (transversal theme) and product management (highly developed and isolated theme). The strategic diagrams and co-word networks allowed to graphically identify the main topics connecting SCM maturity and BM. Considering this connection, the scientific mapping emphasizes the significance and strength of the link between digital technologies, technology management and manufacturing management in Industry 4.0. In addition, the connections between the subthemes revealed that circular economy and green human resource management are important concepts to advance theory and practice on the connection between SCM maturity and BM.

This research extends the knowledge base by providing an analysis of the key themes and the links with subthemes in the literature that relate to SCM maturity and BM. Key studies are analyzed and linked with the key topics identified using the SciMAT software. Future research avenues are outlined, providing new insights to advance theory and practice.

The purpose of this study is to apply the Meshless Local Petrov–Galerkin (MLPG) method to solve the bending problems of linear viscoelastic plates, considering Reissner’s theory.

The weak formulation for the set of equations that govern Reissner’s plate theory is implemented in conjunction with the integral formulation applied to viscoelastic constitutive expressions. A meshless method based on the Moving Least Squares (MLS) approximation is considered in the numerical implementation. The final equation system is assembled by adopting simple and efficient schemes for numerical integration, considering a simplified formulation through centralization of the local interpolation domains and Gaussian quadrature at the same field point. The results obtained are compared with available solutions to demonstrate the efficiency of the proposed formulation.

The hereditary integral approach proved to be the most general way to analyze the viscoelastic problem, especially when applied together with the modified scheme for numerical integration. In addition, the variable changing technique is demonstrated to be an efficient formulation for solving shear-locking effects in thin plate problems.

The differential of the present study is related to the manner in which the properties of linear viscoelastic materials are considered in the formulation. Although most authors consider this point through the application of the correspondence principle, the present study works with a hereditary integral formulation. In addition, the variable changing technique is applied to solve the shear-locking effects, and an alternative approximation technique is considered to speed up the numerical integration process.

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.