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Article
Publication date: 13 October 2023

Eduardo André Cândido Da Silva, Flávio Santino Bizarrias, Renato Penha, Luciano Ferreira da Silva and Cristiane Drebes Pedron

Despite the significant interest from researchers and practitioners, the literature on project value measurement from the perspective of the customer is non-existent. This study…

307

Abstract

Purpose

Despite the significant interest from researchers and practitioners, the literature on project value measurement from the perspective of the customer is non-existent. This study aims to address this gap by developing and validating a scale to measure project value through a customer lens called the customer perception of project value scale.

Design/methodology/approach

A list of items was initially generated based on 762 sample responses through a systematic review of the literature and with the participation of specialists. Exploratory and confirmatory factorial analyses and structural equation modelling were used to develop and validate the scale.

Findings

The authors formulated a four-dimension scale. The dimensions used to measure the second-order construct are customer centrality, process, delivery and cost-benefit. This was validated using a nomological structure.

Research limitations/implications

The non-consensual nature of what is value in projects restricts the results of this study to the context of a specific group of stakeholders only, that is, the consumers of the projects. The authors also see limitations in the absence of competing scales, which do not allow the comparison of the instrument with alternative measures.

Practical implications

This study allows project managers and other professionals to measure a project’s perceived value from the customer’s point of view and manage the improvement of this perception.

Originality/value

To the best of the authors’ knowledge, this is the first study to propose a scale to measure project value, which advances the literature on project management and value and contributes to academic knowledge and practice by measuring project value from the customer standpoint.

Details

European Business Review, vol. 36 no. 3
Type: Research Article
ISSN: 0955-534X

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Article
Publication date: 13 January 2025

Jussara da Silva Teixeira Cucato, Vivian Iara Strehlau, Flávio Santino Bizarrias and Suzane Strehlau

Consumer centrism’s perspectives serve as crucial determinants in decision-making processes, yet the burgeoning discourse on global marketing’s interplay with tourism scarcely…

41

Abstract

Purpose

Consumer centrism’s perspectives serve as crucial determinants in decision-making processes, yet the burgeoning discourse on global marketing’s interplay with tourism scarcely addresses the nuanced interconnections between consumer dispositions toward global or local destinations, which assert a global preference bias in developing countries and their predilections for tourist destination selection. This study aims to elucidate the dynamics between ethnocentric and xenocentric dispositions and the selection of domestic tourist locales within developing countries, conditioned to perceived authentic experiences.

Design/methodology/approach

Based on a sample of 264 tourists, we employed structural equation modeling and mediation analysis to determine the direct and indirect interplay of consumer centrism and the mechanisms of authenticity for destination choice and latent class analysis to unveil consumer heterogeneous profiles and their implications.

Findings

The results suggest the existence of a polycentric consumer due to the strong preference for domestic destinations among ethnocentric consumers. While xenocentrism did not have a similar direct impact, its influence on local destination choice emerged through the mediating effect of perceived authenticity. This finding provides evidence for the assumption of a global preference bias in developing nations, even within tourism contexts. Additionally, we identified four distinct heterogeneous tourist profiles based on consumer inclinations toward global and local aspects, allowing for a detailed exploration of their specific influences on tourism destinations.

Practical implications

Effective tourism strategies in developing countries can boost the economy based on authenticity, creating experiences that consider the duality of tourist inclinations and promoting cultural preservation. Practical examples include cultural events, themed tours, personalized marketing, influencer partnerships, social media engagement and loyalty programs, all aimed at engaging diverse consumer groups and strengthening consumer connections toward the local and xenocentric dispositions.

Originality/value

The study advances our understanding by proposing a polycentric profile of consumer inclinations toward tourism in developing countries, driven by the perceived authenticity of destinations. This profile highlights the nuanced interplay between ethnocentric and xenocentric dispositions, illustrating how local and global preferences coexist and influence travel decisions. By emphasizing the role of authenticity, the study provides valuable insights into the factors shaping tourism behaviors in developing countries.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

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Article
Publication date: 8 September 2023

Juliano Idogawa, Flávio Santino Bizarrias and Ricardo Câmara

The purpose of this study is to determine the influence of project critical success factors (CSFs) on change management in the context of business process management (BPM)…

2762

Abstract

Purpose

The purpose of this study is to determine the influence of project critical success factors (CSFs) on change management in the context of business process management (BPM). Despite widespread interest in BPM, the existing literature is insufficient in addressing the antecedents that contribute to change management in business process projects.

Design/methodology/approach

Key factors of change management success in BPM projects were initially identified in a systematic literature review (SLR) and were used as antecedents of change management through a structural equation modeling (SEM) with 464 business project stakeholders. Next, a neural network analysis allowed the key factors to be ranked non-linearly. Finally, a latent class analysis (LCA) was performed to determine the sample's heterogeneous groups based on their project management characteristics.

Findings

Project management, top management support and technological competencies were the main CSFs identified as having positive effects on change management. The most important factor is project management, followed by top management support, which plays a crucial mediating role in enabling change management. Although relevant, technological competencies were secondary in the study. Regarding project management CSF, four heterogeneous classes of individuals were determined.

Research limitations/implications

Although this study provides an opportunity to observe CSFs, it does not address the need to analyze the phenomenon in different classifications of projects, regarding maturity, complexity, project management approach and other aspects that differentiate projects in a meaningful way.

Practical implications

The study allows practitioners to understand the critical factors underlying change management and take necessary actions to manage it, recognizing that individuals have heterogeneous profiles regarding project management.

Originality/value

This study pioneeringly discusses the CSFs of change management BPM projects to enable successful change management, ranking the main factors and mapping heterogeneous profiles.

Details

Business Process Management Journal, vol. 29 no. 7
Type: Research Article
ISSN: 1463-7154

Keywords

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Article
Publication date: 7 July 2023

Mina Balouchi and Yuhanis Abdul Aziz

The purpose of this research is to examine, from the self-efficacy standpoint, the factors that influence medical tourists' use of social media for travel planning. To that end…

283

Abstract

Purpose

The purpose of this research is to examine, from the self-efficacy standpoint, the factors that influence medical tourists' use of social media for travel planning. To that end, this study presents a conceptual framework for evaluating medical tourists' online behaviour and empirically tests the model's validity by examining various dimensions of self-efficacy.

Design/methodology/approach

A sample of 224 people who searched for medical tourism information online was used in this study. Partial least squares structural equation modelling (PLS-SEM) was employed to test the proposed model with data from an online questionnaire survey.

Findings

The findings suggest that sources of self-efficacy reinforce one's belief in the ability to use social media for medical travel planning purposes. According to the structural model analysis results, with the exception of social persuasion (SP), all of the proposed factors were significant sources of self-efficacy.

Practical implications

The findings can assist medical tourism providers in optimising online searches for medical travel information, as well as medical tourism destination marketers in directing the tourism providers' marketing efforts towards the use of social media to target potential medical tourists more efficiently and on a larger scale.

Originality/value

This study is being conducted in response to a significant knowledge gap in identifying the factors that influence medical tourists' online behaviour. This information can help medical tourism destination marketers gain a competitive advantage by using social media to target potential medical tourists more effectively and on a larger scale.

Details

Journal of Hospitality and Tourism Insights, vol. 7 no. 2
Type: Research Article
ISSN: 2514-9792

Keywords

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