Eduardo André Cândido Da Silva, Flávio Santino Bizarrias, Renato Penha, Luciano Ferreira da Silva and Cristiane Drebes Pedron
Despite the significant interest from researchers and practitioners, the literature on project value measurement from the perspective of the customer is non-existent. This study…
Abstract
Purpose
Despite the significant interest from researchers and practitioners, the literature on project value measurement from the perspective of the customer is non-existent. This study aims to address this gap by developing and validating a scale to measure project value through a customer lens called the customer perception of project value scale.
Design/methodology/approach
A list of items was initially generated based on 762 sample responses through a systematic review of the literature and with the participation of specialists. Exploratory and confirmatory factorial analyses and structural equation modelling were used to develop and validate the scale.
Findings
The authors formulated a four-dimension scale. The dimensions used to measure the second-order construct are customer centrality, process, delivery and cost-benefit. This was validated using a nomological structure.
Research limitations/implications
The non-consensual nature of what is value in projects restricts the results of this study to the context of a specific group of stakeholders only, that is, the consumers of the projects. The authors also see limitations in the absence of competing scales, which do not allow the comparison of the instrument with alternative measures.
Practical implications
This study allows project managers and other professionals to measure a project’s perceived value from the customer’s point of view and manage the improvement of this perception.
Originality/value
To the best of the authors’ knowledge, this is the first study to propose a scale to measure project value, which advances the literature on project management and value and contributes to academic knowledge and practice by measuring project value from the customer standpoint.
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Jussara da Silva Teixeira Cucato, Vivian Iara Strehlau, Flávio Santino Bizarrias and Suzane Strehlau
Consumer centrism’s perspectives serve as crucial determinants in decision-making processes, yet the burgeoning discourse on global marketing’s interplay with tourism scarcely…
Abstract
Purpose
Consumer centrism’s perspectives serve as crucial determinants in decision-making processes, yet the burgeoning discourse on global marketing’s interplay with tourism scarcely addresses the nuanced interconnections between consumer dispositions toward global or local destinations, which assert a global preference bias in developing countries and their predilections for tourist destination selection. This study aims to elucidate the dynamics between ethnocentric and xenocentric dispositions and the selection of domestic tourist locales within developing countries, conditioned to perceived authentic experiences.
Design/methodology/approach
Based on a sample of 264 tourists, we employed structural equation modeling and mediation analysis to determine the direct and indirect interplay of consumer centrism and the mechanisms of authenticity for destination choice and latent class analysis to unveil consumer heterogeneous profiles and their implications.
Findings
The results suggest the existence of a polycentric consumer due to the strong preference for domestic destinations among ethnocentric consumers. While xenocentrism did not have a similar direct impact, its influence on local destination choice emerged through the mediating effect of perceived authenticity. This finding provides evidence for the assumption of a global preference bias in developing nations, even within tourism contexts. Additionally, we identified four distinct heterogeneous tourist profiles based on consumer inclinations toward global and local aspects, allowing for a detailed exploration of their specific influences on tourism destinations.
Practical implications
Effective tourism strategies in developing countries can boost the economy based on authenticity, creating experiences that consider the duality of tourist inclinations and promoting cultural preservation. Practical examples include cultural events, themed tours, personalized marketing, influencer partnerships, social media engagement and loyalty programs, all aimed at engaging diverse consumer groups and strengthening consumer connections toward the local and xenocentric dispositions.
Originality/value
The study advances our understanding by proposing a polycentric profile of consumer inclinations toward tourism in developing countries, driven by the perceived authenticity of destinations. This profile highlights the nuanced interplay between ethnocentric and xenocentric dispositions, illustrating how local and global preferences coexist and influence travel decisions. By emphasizing the role of authenticity, the study provides valuable insights into the factors shaping tourism behaviors in developing countries.
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Juliano Idogawa, Flávio Santino Bizarrias and Ricardo Câmara
The purpose of this study is to determine the influence of project critical success factors (CSFs) on change management in the context of business process management (BPM)…
Abstract
Purpose
The purpose of this study is to determine the influence of project critical success factors (CSFs) on change management in the context of business process management (BPM). Despite widespread interest in BPM, the existing literature is insufficient in addressing the antecedents that contribute to change management in business process projects.
Design/methodology/approach
Key factors of change management success in BPM projects were initially identified in a systematic literature review (SLR) and were used as antecedents of change management through a structural equation modeling (SEM) with 464 business project stakeholders. Next, a neural network analysis allowed the key factors to be ranked non-linearly. Finally, a latent class analysis (LCA) was performed to determine the sample's heterogeneous groups based on their project management characteristics.
Findings
Project management, top management support and technological competencies were the main CSFs identified as having positive effects on change management. The most important factor is project management, followed by top management support, which plays a crucial mediating role in enabling change management. Although relevant, technological competencies were secondary in the study. Regarding project management CSF, four heterogeneous classes of individuals were determined.
Research limitations/implications
Although this study provides an opportunity to observe CSFs, it does not address the need to analyze the phenomenon in different classifications of projects, regarding maturity, complexity, project management approach and other aspects that differentiate projects in a meaningful way.
Practical implications
The study allows practitioners to understand the critical factors underlying change management and take necessary actions to manage it, recognizing that individuals have heterogeneous profiles regarding project management.
Originality/value
This study pioneeringly discusses the CSFs of change management BPM projects to enable successful change management, ranking the main factors and mapping heterogeneous profiles.
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Mina Balouchi and Yuhanis Abdul Aziz
The purpose of this research is to examine, from the self-efficacy standpoint, the factors that influence medical tourists' use of social media for travel planning. To that end…
Abstract
Purpose
The purpose of this research is to examine, from the self-efficacy standpoint, the factors that influence medical tourists' use of social media for travel planning. To that end, this study presents a conceptual framework for evaluating medical tourists' online behaviour and empirically tests the model's validity by examining various dimensions of self-efficacy.
Design/methodology/approach
A sample of 224 people who searched for medical tourism information online was used in this study. Partial least squares structural equation modelling (PLS-SEM) was employed to test the proposed model with data from an online questionnaire survey.
Findings
The findings suggest that sources of self-efficacy reinforce one's belief in the ability to use social media for medical travel planning purposes. According to the structural model analysis results, with the exception of social persuasion (SP), all of the proposed factors were significant sources of self-efficacy.
Practical implications
The findings can assist medical tourism providers in optimising online searches for medical travel information, as well as medical tourism destination marketers in directing the tourism providers' marketing efforts towards the use of social media to target potential medical tourists more efficiently and on a larger scale.
Originality/value
This study is being conducted in response to a significant knowledge gap in identifying the factors that influence medical tourists' online behaviour. This information can help medical tourism destination marketers gain a competitive advantage by using social media to target potential medical tourists more effectively and on a larger scale.