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Article
Publication date: 1 March 1995
Bert J. Kellerman, Peter J. Gordon and Firooz Hekmat
Looks in depth at the development of the marketing mix using the 4Ps – product, price, promotion and place, to meet target needs.Also investigates courses offered and required in…
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Abstract
Looks in depth at the development of the marketing mix using the 4 Ps – product, price, promotion and place, to meet target needs. Also investigates courses offered and required in marketing, and discusses the most appropriate ones for the students involved.
Details
Journal of Product & Brand Management, vol. 4 no. 1
Type: Research Article
ISSN: 1061-0421