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1 – 10 of 68Henrique F. Boyol Ngan and Fiona X. Yang
The purpose of the present study is to examine the effectiveness of tourist shuttle bus advertising for the corporate brand image of gaming and hospitality operators.
Abstract
Purpose
The purpose of the present study is to examine the effectiveness of tourist shuttle bus advertising for the corporate brand image of gaming and hospitality operators.
Design/methodology/approach
Grounded in the theoretical framework of Message Response Involvement (MRI) theory, a multilevel design with hierarchical modeling was adopted to examine the hypothesized paths between consumers’ message processing components and corporate brand equity. The moderating effects of shuttle bus design were also investigated. The data were collected via a self-administered questionnaire from 595 tourists visiting Macao.
Findings
The results indicated that advertising effectiveness (i.e., corporate brand equity) was largely dependent on consumers’ motivation and ability to process information. When design was included as a moderator, it enhanced the influence of consumers’ motivation to process information on advertising effectiveness.
Research limitations/implications
The findings highlight the importance of tourist shuttle buses as an advertising platform in the hospitality and gaming industry and depict important aspects of consumers and executional cues that corporations should focus on improving shuttle bus advertising effectiveness.
Originality/value
This study examines an underexplored, yet frequently used, advertising channel – the shuttle bus. Specifically, it offers a better understanding of transit advertising effectiveness from the corporate level (design) and individual level (consumers’ motivation, ability and opportunity) in the tourism and hospitality industry.
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Xiling Xiong, Ipkin Anthony Wong and Fiona X. Yang
The study aims to investigate the effects of bodily feelings on preference for robotic service by examining direct and indirect sensations from physical and metaphorically…
Abstract
Purpose
The study aims to investigate the effects of bodily feelings on preference for robotic service by examining direct and indirect sensations from physical and metaphorically projected bodily feelings.
Design/methodology/approach
Through four empirical experiments involving video and recall tasks to metaphorically manipulate participants’ bodily warmth and directly manipulate ambient temperature, the authors explored the mediating role of the need for warmth and the moderating role of robotic features (warmth vs competence) on consumer willingness to engage with and pay for robotic services.
Findings
Warmth perception exhibits a positive correlation with robotic services. This relationship is mediated by the need for warmth. Moreover, when customers experience a sensation of physical warmth, they show a greater willingness to pay for a robotic service exhibiting competence versus warmth.
Research limitations/implications
This research contributes to the literature by integrating the feelings-as-information theory and the mind perception view to understand the judgment of robotic services. It extends the application of the embodied cognition theory, highlighting the significance of bodily feelings as a source of information in customer decision-making processes. Furthermore, this research explores the metaphoric influence of service features on bodily responses, providing new insights into the role of embodiment and mental perception in robotic service evaluations.
Practical implications
Managers should consider using different robots based on seasonal settings to meet customers’ need for warmth. Understanding customers’ bodily feelings and the metaphoric influence of service features contributes to the design of more effective and customer-centric robotic services.
Originality/value
This inquiry explores the metaphoric influence of service features on bodily responses, providing new insights into the role of embodiment and mental perception in robotic service evaluations.
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Fiona X. Yang and Sherry Xiuchang Tan
This paper aims to empirically investigate how event innovation may induce desirable corporate branding.
Abstract
Purpose
This paper aims to empirically investigate how event innovation may induce desirable corporate branding.
Design/methodology/approach
A survey yielded 280 complete responses from tourists who had attended an event in Macau. Structural equation modeling was used to test the innovation-corporate loyalty framework through perceived event value and corporate image, with a multi-group comparison to examine differences between first-time and repeat customers.
Findings
The results indicate that innovation is not only the key to value enhancement of the event but also an efficacious instrument of branding the parent company and building corporate loyalty; only product-related innovation has a significant impact on event value; both functional and emotional values induce a more favorable corporate image; and event-induced corporate branding is more effective in securing repeat business than attracting new clientele.
Practical implications
The findings help hospitality operators and event planners to leverage innovative events for corporate branding and cater to different customer segments by providing distinct marketing strategies.
Originality/value
The study contributes to the body of knowledge regarding event management and corporate branding and sheds light on future research to explore the initiative and benefit of pushing forward event innovation.
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Fiona X. Yang and Virginia M.C. Lau
– This study aims to investigate generational disparities of Chinese Generation (Gen) X and Y tourists by examining their loyalty determinants in a luxury hotel setting.
Abstract
Purpose;
This study aims to investigate generational disparities of Chinese Generation (Gen) X and Y tourists by examining their loyalty determinants in a luxury hotel setting.
Design/methodology/approach
A survey of five-star hotel guests in Macau yielded 285 complete responses. Structural equation modeling was used to test the quality-loyalty framework through the mediating roles of perceived value and satisfaction, with a multi-group comparison to examine generational differences.
Findings
The results indicate that top quality rooms and services are high on the agenda of both generations, while Gen X places more weight on convenience and food and Gen Y on security; satisfaction does not induce loyalty, whereas value fully or partially mediates the quality-loyalty relationship; and Gen X is value-centered in building loyalty, yet Gen Y exhibits both value consciousness and stronger demands for upscale quality features.
Practical implications
The findings help hotel managers cater to different generations by improving determinant attributes of service quality and enhancing hotel value.
Originality/value
The study makes noteworthy contributions to the generational differences of Chinese tourists and sheds light on future research in tourism and hospitality to explore the characteristics of young generations.
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Ammar Moohialdin, Fiona Lamari, Marc Miska and Bambang Trigunarsyah
Hot and humid climates (HHCs) are potential environmental hazards that directly affect construction workers' health and safety (HS) and negatively impact workers' productivity…
Abstract
Purpose
Hot and humid climates (HHCs) are potential environmental hazards that directly affect construction workers' health and safety (HS) and negatively impact workers' productivity. Extensive research efforts have addressed the effects of HHCs. However, these efforts have been inconsistent in their approach for selecting factors influencing workers in such conditions. There are also increasing concerns about the drop-off in research interest to follow through intrusive and non-real-time measurements. This review aims to identify the major research gaps in measurements applied in previous research with careful attention paid to the factors that influence the intrusiveness and selection of the applied data collection methods.
Design/methodology/approach
This research integrates a manual subjective discussion with a thematic analysis of Leximancer software and an elaborating chronological, geographical and methodological review that yielded 701 articles and 76 peer-reviewed most related articles.
Findings
The literature included the physiological parameters as influencing factors and useful indicators for HHC effects and identified site activity intensity as the most influencing work-related factor. In total, three main gaps were identified: (1) the role of substantial individual and work-related factors; (2) managerial interventions and the application of the right time against the right symptoms, sample size and measurement intervals and (3) applied methods of data collection; particularly, the intrusiveness of the utilised sensors.
Practical implications
The focus of researchers and practitioners should be in applying nonintrusive, innovative and real-time methods that can provide crew-level measurements. In particular, methods that can represent the actual effects of allocated tasks are aligned with real-time weather measurements, so proactive HHC-related preventions can be enforced on time.
Originality/value
This review contributes to the field of construction workers' safety in HHCs and enables researchers and practitioners to identify the most influential individual and work-related factors in HHCs. This review also proposes a framework for future research with suggestions to cover the highlighted research gaps and contributes to a critical research area in the construction industry.
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Fiona Niska Dinda Nadia, Badri Munir Sukoco, Ely Susanto, Ahmad Rizki Sridadi and Reza Ashari Nasution
This study examined organizational change in universities as it relates to discomfort among the organization's members.
Abstract
Purpose
This study examined organizational change in universities as it relates to discomfort among the organization's members.
Design/methodology/approach
Using the critical incident technique (CIT), data was collected from the informants in an Indonesian public university that had been mandated by the government to enter the top 500 world university ranking. This would make it a “World-Class” university.
Findings
The findings describe the causes, courses and consequences of the discomfort felt in response to the organizational change in the university context. The causes of discomfort were categorized as a fear of loss, organizational culture, systems and policies, work overload and a lack of resources. Discomfort can manifest through negative affective, cognition and behavioral tendencies. Meanwhile, the consequences result in active and passive participation in the process of the organizational change itself.
Originality/value
Discomfort with organizational change is a new variable that has rarely been explored, thus it requires testing and validation using different methods and contexts, as offered by this study. We have also shown that in the initial stage of organizational change (unfreezing), discomfort will always emerge that must be immediately managed in order not to trigger resistance to change. Furthermore, this study exhibits the use of the critical incident technique in the context of organizational change. Finally, we offer comprehensive views by exhibiting the causes, the reactions shown and the consequences of discomfort with the change.
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Han Chen and Yaoyao Fiona Zhao
Binder jetting (BJ) process is an additive manufacturing (AM) process in which powder materials are selectively joined by binder materials. Products can be manufactured…
Abstract
Purpose
Binder jetting (BJ) process is an additive manufacturing (AM) process in which powder materials are selectively joined by binder materials. Products can be manufactured layer-by-layer directly from three-dimensional model data. The quality properties of the products fabricated by the BJ AM process are significantly affected by the process parameters. To improve the product quality, the optimal process parameters need to be identified and controlled. This research works with the 420 stainless steel powder material.
Design/methodology/approach
This study focuses on four key printing parameters and two end-product quality properties. Sixteen groups of orthogonal experiment designed by the Taguchi method are conducted, and then the results are converted to signal-to-noise ratios and analyzed by analysis of variance.
Findings
Five sets of optimal parameters are concluded and verified by four group confirmation tests. Finally, by taking the optimal parameters, the end-product quality properties are significantly improved.
Originality/value
These optimal parameters can be used as a guideline for selecting proper printing parameters in BJ to achieve the desired properties and help to improve the entire BJ process ability.
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Qinfang Hu, S. Fiona Chan, Guangling Zhang and Zhilin Yang
Grounded in agency and clan theories, this study aims to examine how, when and why joint liability works as a control mechanism to reduce opportunism among tea supplier groups in…
Abstract
Purpose
Grounded in agency and clan theories, this study aims to examine how, when and why joint liability works as a control mechanism to reduce opportunism among tea supplier groups in China.
Design/methodology/approach
Survey data from 82 supplier groups (three respondents per group) were collected.
Findings
Joint liability is related positively to peer monitoring (as mediator) and negatively to opportunism, whereas the mediated relationship is moderated positively by group leaders’ perceived legitimate authority and negatively by reciprocity and shared norms.
Social implications
Opportunism is operationalized as the use of illegal pesticides, the violation of manufacturer–supplier contractual agreements and joint liability, as suppliers’ liability of having the whole group’s seasonal production is rejected by the manufacturer if a single act of opportunism is detected in the group.
Originality/value
Our study demonstrates how and under what conditions the joint-liability mechanism is linked with the reduction of multi-suppliers’ opportunism. We pave the way for future applications of the control mechanism to fields related to inter-organizational governance. Most importantly, we apply Ouchi’s clan theory (1979, 1980) to conceptualize manufacturer–supplier and supplier–supplier relationships in China and provide first-hand evidence to validate its applicability and generalizability to the context. The study also offers insights on network influences in inter-organizational relationships (Gu et al., 2010; Wathne and Heide, 2004) and confirms the important roles of network factors in inter-organizational relationships. In particular, peer monitoring operates as a mediator and normative factors operate as facilitators (moderators) for the joint liability to work as a mechanism to control opportunism in this relationship context.
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Shijie Jiang, Mingyu Sun, Yang Zhan, Hui Li and Wei Sun
The purpose of this study is to set up a dynamic model of material extrusion (ME) additive manufacturing plates for the prediction of their dynamic behavior (i.e. dynamic inherent…
Abstract
Purpose
The purpose of this study is to set up a dynamic model of material extrusion (ME) additive manufacturing plates for the prediction of their dynamic behavior (i.e. dynamic inherent characteristic, resonant response and damping) and also carry out its experimental validation and sensitivity analysis.
Design/methodology/approach
Based on the classical laminated plate theory, a dynamic model is established using the orthogonal polynomials method, taking into account the effect of lamination and orthogonal anisotropy. The dynamic inherent characteristics of the ME plate are worked out by Ritz method. The frequency-domain dynamic equations are then derived to solve the plates’ resonant responses, with which the damping ratio is figured out according to the half-power bandwidth method. Subsequently, a series of experimental tests are performed on the ME samples to obtain the measured data.
Findings
It is shown that the predictions and measurements in terms of dynamic behavior are in good agreement, validating the accuracy of the developed model. In addition, sensitivity analysis shows that increasing the elastic modulus or Poisson’s ratio will increase the corresponding natural frequency of the ME plate but decrease the resonant response. When the density is increased, both the natural frequency and resonant response will be decreased.
Research limitations/implications
Future research can be focused on using the proposed model to investigate the effect of processing parameters on the ME parts’ dynamic behavior.
Practical implications
This study shows theoretical basis and technical insight into improving the forming quality and reliability of the ME parts.
Originality/value
A novel reliable dynamic model is set up to provide theoretical basis and principle to reveal the physical phenomena and mechanism of ME parts.
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Carrie L. Shandra and Fiona Burke
How people spend their time is an indicator of how they live their lives, with time use over the life course conditioned both by age and by participation in age-graded…
Abstract
How people spend their time is an indicator of how they live their lives, with time use over the life course conditioned both by age and by participation in age-graded institutions. This chapter uses nationally representative data from the pooled 2008–2020 American Time Use Survey (ATUS) to evaluate how time use in 12 activity categories varies by age, gender, and disability status among 137,266 respondents aged 15 and older. By doing so, we quantify the “disability gap” in time use between men and women with and without disabilities, identifying at what age and by how much people with disabilities experience time differentials in activities of daily living (ADLs), instrumental activities of daily living (IADLs), and other indicators of social participation. Results indicate that – at many ages – patterns of time use for people with disabilities deviate from those of people without disabilities, with more pronounced differences in midlife. Further, the magnitude of women's disability gaps equals or exceeds men's for sleeping, and nearly all ADLs and IADLs, indicating that disability gaps are also gendered.
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