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Red Riding Hood is said to have been assembled from folktales that pre-date the collector Charles Perrault's 1697 re-telling and initial publishing (Dundes, 1989; Zipes, 1993). Since then, it is a story that has been re-told and re-imagined many times in various media contexts, with Beckett suggesting that it is one of the most familiar icons of Western culture, and a ‘highly effective intertextual referent’ (Beckett, 2002, p. XVI). Even though this story has been generally regarded as a children's tale, adult themes of sexuality and transgression have been explored in modern re-conceptions. In this chapter, we examine the representation of gender and masculinity in commercial media output: the 2011 American film Red Riding Hood (Hardwicke, 2011) and the pilot episode of the NBC series Grimm (2011). In Red Riding Hood, a romantic horror film, the male characters may be regarded as satellites that cluster around the female protagonist, whereas in Grimm, through its generic fusion of police procedural and horror genres, the text plays upon strong established examples of traditional male roles alongside more nuanced and contemporary representations of masculinity. Our analysis explores themes of transformation and heteronormativity and the extent to which the texts challenge or conform to traditional tellings.

What's in a name? Not much if you're Prince Charming. While the erstwhile indistinctive princes and heroes of fairy tales have enjoyed a bit of the spotlight in modern television and film narratives, this exposure has not extended, as much, to the academic study of fairy tale men.

This collection of chapters delves into the often-overlooked realm of contemporary male fairy tale characters, a domain that remains largely unexplored within academic circles. By drawing on diverse narratives from television, film, and literature, this interdisciplinary collection sheds light on the evolving representations of male characters in fairy tales and their intersections with broader socio-cultural themes.

Through an acknowledgement of the historical roots of the fairy tale genre, this collection explores how these characters have transcended their original contexts and infiltrated various fictional genres. By examining the thematic resonance of fairy tales in contemporary narratives, this collection underscores its enduring influence on modern storytelling.

This collection seeks to fill the scholarly void surrounding male fairy tale characters, particularly within the realms of queer studies, gender studies, and postcolonial studies. By including a range of academic approaches, from character analysis to fan studies to film and television studies, this collection enriches the understanding of the complex role of male characters in modern fairy tale discourse.

Fiona Dansey‐Smith is the director of Dansey‐Smith Consulting. She works with organizations to build people’s commitment and capability during change programs. She has over 11 years’ experience of working in the learning and development field of human resources.

This chapter provides an overview of the volume, beginning with anecdotes from the editors. These anecdotes demonstrate the range of issues facing Indigenous scholars and researchers who choose to work with Indigenous participants and/or communities. Reference is made to Indigenous research sovereignty, honouring the immense work undertaken by previous Indigenous scholars, enabling many today to work effectively with their own people as well as other Indigenous groups. This is considered a courageous act, given the vulnerability this opens Indigenous peoples up to in terms of the change that is engendered and the criticism from external non-Indigenous researchers that has often arisen. The organisation of the volume into three parts is discussed, and this chapter ends with synopses of the following 16 chapters.

Outlines a health promotion programme run in conjunction with a local Asda supermarket in Ayr. The event focused on the store itself. Community dietitians were available for specific advice, and a team of student dietitians conducted evaluations, circulated special discount coupons, and handed out health promotion material. Throughout the store there were specific health messages following NACNE and COMA report guidelines. A treasure hunt and food pyramid both acted as additional activities for customers. Publicity prior to the event included local radio and press advertising. The event was evaluated as a success and shoppers said they would like more such events.

The purpose of this paper is to consider a psychoanalytic explanation for the challenges facing social entrepreneurs in Scotland.

A qualitative approach was used, in an exploratory study involving semi‐structured interviews with, and observation of, a purposive sample of social entrepreneurs.

Respondents exhibited a sense of splitting between the archetype of hard driving business leader and that of social reformer. One respondent was able successfully to integrate the two roles through an intuitive understanding of psychodynamic processes.

This was an exploratory study with a small sample.

In a period of financial challenge for the UK economy, presenting new challenges for social enterprises, the findings add to researchers' understanding of apparently irrational responses to change.

There is limited research into the impact of archetypes on business behaviours and the paper aims to extend the literature.