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Article
Publication date: 7 April 2023

Gabriel Nery-da-Silva, Marcelo Henrique de Araujo and Fernando de Souza Meirelles

The purpose is to investigate whether Brazilian e-commerce nonusers all have the same reasons not to purchase online or whether different behavior patterns might lead them to…

1507

Abstract

Purpose

The purpose is to investigate whether Brazilian e-commerce nonusers all have the same reasons not to purchase online or whether different behavior patterns might lead them to cluster in different groups.

Design/methodology/approach

This study carried out cluster analyses on a large sample (N = 9,065) from a nationwide survey on the use of information and communication technology in Brazil.

Findings

Three clusters of e-commerce nonusers were identified: the first cluster is quite reluctant; the second is characterized by disbelief in e-commerce; and the last cluster includes members who must see a product to believe it. Overall, nonusers have different reasons not to shop online, but they also share some similarities in this regard. Furthermore, socioeconomic factors do not seem to affect their behavior. The findings suggest that merchants’ failure to attract customers’ attention and tangibility are the major barriers to e-commerce use.

Practical implications

Even though nonusers have different reasons not to shop online, the key pattern that emerges is the value of tangibility for these individuals, which is a barrier present in all three clusters. This suggests that current marketing strategies and advertisements are ineffective to reach these consumers. Vendors should therefore try different approaches.

Originality/value

The findings contribute to the information systems (IS) literature by bringing a new perspective to the understanding of e-commerce rejection in addition to having managerial implications that involve strategies to attract potential users based on their specificities.

Details

Revista de Gestão, vol. 31 no. 2
Type: Research Article
ISSN: 1809-2276

Keywords

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Book part
Publication date: 23 March 2017

Barbara de Lima Voss, David Bernard Carter and Bruno Meirelles Salotti

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in…

Abstract

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.

Details

Advances in Environmental Accounting & Management: Social and Environmental Accounting in Brazil
Type: Book
ISBN: 978-1-78635-376-4

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Article
Publication date: 10 January 2025

Hugo Carlos Dornfeld, Adrislaine da Silva Mansano, Eduardo Polloni-Silva, Herick Fernando Moralles and Luiz Fernando de Oriani e Paulillo

This study investigates why different governance structures have been adopted to organize similar operations in sugarcane transport transactions, resulting in the plural forms of…

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Abstract

Purpose

This study investigates why different governance structures have been adopted to organize similar operations in sugarcane transport transactions, resulting in the plural forms of governance.

Design/methodology/approach

Based on a panel of 10 Brazilian mills, covering the 2009–2019 period and employing an econometric strategy grounded mainly on the count data and traditional panel-regression models, this study used the Transaction Cost Economics perspective to investigate how the frequency of transactions, uncertainty and asset specificity influence the decision to adopt the Plural Forms of governance. Moreover, we employed two distinct measures of these Plural Forms and included governance alterations over time.

Findings

The results suggest that Transaction Cost Economics is a valid theoretical background for studying the plural forms of governance and that the interviewed Brazilian mills seemed to use these plural forms in their strategic transport planning, thus generating lower transaction costs and reducing issues, such as market uncertainties and opportunistic risks. We also found that the plural forms are gradually maintained but are not being adopted as a transitory management solution because they are aligned with the characteristics of price, the quality of service, contractual clauses and fidelity in negotiations.

Originality/value

The plural forms of governance are strategies for efficiently managing transport, promoting the security of supply and financial benefits related to transaction costs and improving environmental sustainability. Analyzing the plural forms of governance with two different measures (absolute and entropy-related), this study contributes to the ever-growing debate on governance, which is particularly important for the sugar-energy sector.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-0839

Keywords

Available. Open Access. Open Access

Abstract

Details

Revista de Gestão, vol. 31 no. 2
Type: Research Article
ISSN: 1809-2276

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Book part
Publication date: 30 May 2017

Ana Carolina Escosteguy and Lúcia Loner Coutinho

Brazil’s economic growth in the first decade of this century was accompanied by greater visibility of the disadvantaged economic classes in films, in television, and in the press…

Abstract

Brazil’s economic growth in the first decade of this century was accompanied by greater visibility of the disadvantaged economic classes in films, in television, and in the press. Even the celebrated telenovelas and TV series began to feature a side of Brazil which, previously, had only been presented in a negative light. This chapter proposes a central question: Could media visibility be masking the complexity of economic class for social structure or class structure in Brazilian society, which, despite recent improvements, is still marked by stark social divides?

Our objective is to approach this issue from a cultural perspective focused on analyzing media representations of underprivileged groups, following Douglas Kellner’s (1995) ideas that suggest a contextualizing account of media cultural artifacts.

The analysis encompasses the audiovisual production as its corpus – telenovela and TV series – from Rede Globo produced from 2002 to 2012. However, bringing to bear complementary data, we reference other genres and formats as well. We argue that, while attention has been paid to the recent contesting of some of the negative stereotypes surrounding the underprivileged classes circulating within the media, they do not do justice to the complexities of social inequality in contemporary Brazil. We show that mainstream media treatments of social inequality focus entirely on showing the lifestyle of the underprivileged “working poor,” while overlooking many other aspects of social inequality and deprivation.

Details

Brazil
Type: Book
ISBN: 978-1-78635-785-4

Keywords

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