Luiz Fernando do Nascimento Vieira, Igor dos Santos Caetano and Ricardo França Santos
This study assesses outsourcing risks using the fuzzy analytical hierarchy process (FAHP).
Abstract
Purpose
This study assesses outsourcing risks using the fuzzy analytical hierarchy process (FAHP).
Design/methodology/approach
This descriptive research combines both qualitative and quantitative approaches. Risks identified in the literature review were classified with FAHP using questionnaire data from respondents in operations, procurement and risk management in Brazilian Navy Industrial Military Organizations (OMPS-I, by its Portuguese acronym).
Findings
The results indicate that FAHP is a method capable of producing relevant information to decision-making in the risk management process. A framework was created incorporating 16 major risks related to outsourcing. The results point to higher inherent risk levels related to outsourcing in the context of OMPS-Is: in order, hidden costs and unrealized savings; loss of knowledge/skills and/or corporate memory and difficulty in reacquiring a function; and loss of opportunities and reputation. The category of economic risk was revealed as the most important.
Originality/value
This study improves understanding of outsourcing risks and improves risk assessment by refining decision-making information and developing a system of decision analysis with several criteria. It also contributes to the development and implementation of a usable version of decision analysis with several criteria at a managerial level.
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Jorge Costa, Melchior Moreira and Fernando Vieira
This article aims to characterize the profile of non-resident tourists visiting Porto and the North of Portugal and highlights the importance and evolution of tourist flows to the…
Abstract
Purpose
This article aims to characterize the profile of non-resident tourists visiting Porto and the North of Portugal and highlights the importance and evolution of tourist flows to the region, taking into account the airport development and the impact of low-cost airlines.
Design/methodology/approach
The article presents and discusses official tourism statistics and the results of on an ongoing survey by Institute for Tourism Planning and Development (IPDT) – Institute of Tourism, conducted at Porto airport on the tourist profile of non-resident tourists to the region.
Findings
The research findings reveal a remarkable growth in Porto and North of Portugal tourism – reflecting notable work over the past few years by tourism industry organizations. The Porto airport upgrade allowed for a new dynamic in the region, opening the door to European tourists via low-cost routes. The tourist’s profile depicts a young, active, upper class tourist, with an above average income, who truly appreciates Porto and the North of Portugal region and is willing to recommend it to friends and family.
Practical implications
Results provide rich insights on non-resident tourism in the region – where tourists come from, why they selected this destination for their trip and what they enjoy doing, among other information and is highly relevant for strategic and marketing activities related to tourism promotion and the service quality offer.
Originality/value
This article seeks to illustrate the non-resident tourist profiles of those visiting Porto and the North of Portugal, based on a unique study conducted over the past three years.
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Phamella Reinert Tamanini Piccoli, Sérgio Henrique Lopes Cabral, Luiz Fernando de Oliveira, Odirlan Iaronka, Diogo Fernando Harmel, João Paulo Vieira and João Egídio Sapeli
This paper aims to present the proposition of a new experimental method for obtaining very crucial data of the structural steel that is used in the tank of oil filled power…
Abstract
Purpose
This paper aims to present the proposition of a new experimental method for obtaining very crucial data of the structural steel that is used in the tank of oil filled power transformers, namely, the volumetric losses and the magnetic permeability, both in function of the density of magnetic flux. Although these data are not usually available, they are fundamental for helping the transformer designer in avoiding the occurrence of hot spots in the transformer tank. The adoption of a conventional Epstein frame has restrictions because of the incompatibility between it and the samples of the steel.
Design/methodology/approach
The basis of the proposition is the same as that of the Epstein frame, with significant attention paid to the additional losses in the winding that creates the magnetic flux to the samples in the core. These losses can be significant and are created by the harmonics of current along the windings and are summed to the ohmic losses. For separating these winding losses from the magnetic losses, each sample is made as being the core of a toroidal 1:1 transformer. Thus, two tests with two identic of these toroidal transformers are necessary.
Findings
The proposed methodology is simple, because it is very similar to the classical tests of transformers (no-load and short-circuit tests). The process of separation of losses requires only a numerical fitting of curves for adjusting the winding losses as a function of the current amplitude, and the obtained results are coherent with the expected behavior of the magnetic losses and the magnetic permeability of a structural steel.
Research limitations/implications
The method gives very approximate results in comparison to those obtained using the Epstein frame. The influences of the temperature and/or of the skin effect have not been evaluated.
Practical implications
Practical, real and thus confident data of structural steel, such as the magnetic permeability and the volumetric losses (hysteresis and Foucault), become available for the transformer designer to take actions for not only reducing the tank losses but also for avoiding the occurrence of hot spots through computer simulation.
Originality/value
The proposition is very new, as it allows to test steel samples with a size that does not fit to a usual Epstein frame. It takes into account the real influence of harmonic of currents in the losses along the winding of a classical Epstein frame, which has not been so far mentioned. It allows obtaining data of structural steel that had not been considered important until now.
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Nuno Manuel Veloso Neto, Júlio Fernando Seara Sequeira da Mota Lobão and Elisabete Simões Vieira
This study aims to evaluate the performance of the Portuguese fund managers by examining the selectivity and market timing skills of 51 Portuguese mutual funds from June 2002 to…
Abstract
Purpose
This study aims to evaluate the performance of the Portuguese fund managers by examining the selectivity and market timing skills of 51 Portuguese mutual funds from June 2002 to March 2012.
Design/methodology/approach
The authors assess empirically the performance of a sample of funds by applying the unconditional and conditional models of Treynor and Mazuy (1966) and Henriksson and Merton (1981).
Findings
The results suggest that, overall, the Portuguese mutual funds do not possess selectivity or timing skills. However, regardless of the model used, the domestic equity funds exhibit a statistically significant market timing ability. Furthermore, the domestic and North American equity funds display positive selectivity during bull markets and timing skills during bear markets. Additionally, there is some evidence that older funds are better stock pickers than younger funds.
Research limitations/implications
To address some of the limitations of this study, the authors suggest for further research correcting the Treynor and Mazuy (1966) model for the convexity cost of replicating Merton’s (1981) option approach. Additionally, for further research, we suggest using a bigger sample, higher frequency data, as such data may lead to higher frequency of timing ability as proposed by Bollen and Busse (2001). To overcome some of the limitations of traditional models, future research may consider using Jiang’s (2003) nonparametric test, as it is not affected by manager’s risk aversion, or Ferson and Khang (2002) conditional performance evaluation using portfolios holdings.
Originality/value
The authors contribute to the current literature by extending the period of study to 10 years in comparison to previous studies; extending the sample of funds to 51; addressing, for the first time in this context, the importance of public information on funds’ performance, through the comparison of unconditional and conditional models of Treynor and Mazuy’s (1966) and Henriksson and Merton’s (1981); and, for the first time in the Portuguese context, analysing the relationship between funds’ size, age and market cycles and selectivity and market timing skills.
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Valter Vieira, Fernando Oliveira Santini and Clécio Falcao Araujo
Hedonic and utilitarian shopping values have been researched since the mid-1980s in the fields of marketing, retail and specially on consumer behaviour. A number of studies have…
Abstract
Purpose
Hedonic and utilitarian shopping values have been researched since the mid-1980s in the fields of marketing, retail and specially on consumer behaviour. A number of studies have found evidence of their effects on satisfaction, buying intention and loyalty, but others have found no such effects or negative results. The purpose of this study is to apply a meta-analytic review on the shopping values.
Design/methodology/approach
This paper presents a meta-analysis of the relationship between hedonic and utilitarian value on shopping response, using 190 studies. The authors also limited their search to the past 19 years (1995-2014).
Findings
The findings are as follows: hedonic shopping value is positively associated with utilitarian, ρ = 0.56; hedonic and utilitarian exhibit positive main effects on satisfaction, buying intention, loyalty, perceived benefits and search for information; in general, these associations are stronger (vs weaker) for utilitarian value; the effect size for the association between utilitarian and buying intention is stronger in the experimental condition and the indirect effect of hedonic on value, loyalty and word-of-mouth by the mediating effect of value.
Research limitations/implications
The authors proposed and found support for the parallel mediating effect. They also observed that not only hedonic and utilitarian shopping values had indirect effects on loyalty and word-of-mouth through perceived value and satisfaction but also both shopping values had different effects depending on the respective mediator. The indirect effects of hedonic values occur because the emotional and psychological circumstances of experience increase the perceived value, influencing consumers’ responses.
Practical implications
Retailers can create specific stores for consumers to attend to their shopping values. For example, the Adidas brand centre in Beijing/China provides the consumer with a unique and interactive retail experience. This kind of concept store and its experience (e.g. tunnel entry and team room) are congruent with shoppers’ hedonic value. Conversely, Nike Factory Store in the USA provides the consumer with a simple and fast retail experience.
Originality/value
The authors provide sufficient evidence that the two dimensions, hedonic and utilitarian value, are positively associated. This result is congruent with Batra and Ahtola (1991), Babin et al. (1994) and Spangenberg et al. (1997). The results support Chiu et al.’s (2005) argument that utilitarian and hedonic are positively associated based on Fishbein and Ajzen’s affect–cognition link and suggested that the instrumental and functional values are related to spontaneous responses that are more subjective and personal.
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Gerson Tontini, Vânia Montibeler Krause, Luiz Fernando da Silva, Fabiana Rúbia Vieira, Thiago Santos and Josmar Andrade
This paper aims to identify the influence of dimensions of movie theater service on customer behavior intention, comparing linear and nonlinear methods.
Abstract
Purpose
This paper aims to identify the influence of dimensions of movie theater service on customer behavior intention, comparing linear and nonlinear methods.
Design/methodology/approach
With a sample of 345 cinema customers, the analysis compares penalty–reward contrast analysis (PRCA) and multiple linear regression analysis (MLR).
Findings
This research demonstrates that PRCA brings a better identification of the antecedents of customer behavior intention than MLR, showing that a nonlinear analysis can bring superior decision information to movie theater managers. Also, this study shows that superior performance of aspects related to the client's feelings leads the consumer to a tendency to return and recommend the cinema (behavior intention). This study also confirms that successful recovery actions can compensate for failures.
Originality/value
Although the nonlinear antecedents of customer satisfaction have been studied in the scientific literature, there is a gap of studies applying methods to identify nonlinear antecedents of customer behavior intention (tendency to return and recommend), particularly in the industry of movie theater services. The findings of this research may allow movie theaters to improve the service provided, confronting the great challenges of online movie-watching alternatives.
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José Guilherme Moreira Simões Vieira, Joana Salgueiro, Amadeu Mortágua Velho da Maia Soares, Ulisses Azeiteiro and Fernando Morgado
The development of models that allows the evaluation and prediction of erosion processes is an important tool for the management and planning of coastal systems. Mangrove forests…
Abstract
Purpose
The development of models that allows the evaluation and prediction of erosion processes is an important tool for the management and planning of coastal systems. Mangrove forests systems are under threat by the impacts of erosion, which is also intensified by human activity (and aggravated in the scenarios of global warming and climate change). The purpose of this paper is to develop a model of geographic information systems (GIS) that can be used for any estuary area, but it can also be used for mangroves.
Design/methodology/approach
This paper uses georeferentiation which is defined as a set of parameters that best characterize the mangrove areas: elevation (m); geomorphology; geology; land cover; anthropogenic activities; distance to the coastline (m) and maximum tidal range (m). Three different methods are used to combine the various vulnerability parameters, namely, DRASTIC index, analytical hierarchy process (AHP) and square root of the geometric mean.
Findings
The three approaches presented in this work show different types evaluating vulnerability to erosion, highlighting a stronger overvaluation of the areas presented with a high vulnerability, through the use of DRASTIC index when compared with two other approaches. The use of the AHP shows similarity to the square root of the geometric mean model, but the AHP also presents a higher percentage of vulnerable areas classified as having medium to very high vulnerability. On the other hand, the use of square root of the geometric mean led to a higher percentage of areas classified as having low and very low vulnerability.
Research limitations/implications
These three qualitative models, based on a cognitive approach, using the set of parameters defined in this research, are a good tool for the spatial distribution of erosion in different mangroves in the world.
Originality/value
Global warming and climate change scenarios require adaptation and mitigation options supported by science-based strategies and solutions.
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Fernando De Oliveira Santini, Wagner Junior Ladeira, Valter Afonso Vieira, Clécio Falcão Araujo and Claudio Hoffmann Sampaio
The purpose of this paper is to propose a framework to distinguish between various types of antecedents and consequences of impulse buying. The authors tested it using a…
Abstract
Purpose
The purpose of this paper is to propose a framework to distinguish between various types of antecedents and consequences of impulse buying. The authors tested it using a meta-analytical approach.
Design/methodology/approach
The authors examined 12 databases and analyzed 178 relationships in 100 articles. For the quantitative data analysis, the authors used the coefficient of correlation r as a metric to measure the effect size of the studied scope variables.
Findings
The findings of this meta-analysis demonstrated significant relation of antecedents and consequences of the impulse buying behavior, such as consumer impulsiveness (r = 0.464), materialistic consumption (r = 0.344), purchase pleasure (r = 0.270), hedonic value (r = 0.311), income (r = 0.703), gender (r = 0.150), age (r = −0.062), store atmosphere (r = 0.166), decision-making (r = 0.703) and positive emotions (r = 0.323).
Research limitations/implications
This meta-analysis reviewed relationships found worldwide in the literature, expanding and improving the current knowledge. The meta-analysis identified ways that research on impulse buying is lacking and presented suggestions for the elaboration of new studies to allow future researchers to better define their agendas.
Practical implications
This meta-analysis brings important questions, such as impulse buying behavior is associated not only with consumer impulsiveness but also with materialistic consumption.
Originality/value
This research tested the impact of the antecedents and consequences of impulse buying and presented important results through this meta-analytical review. This meta-analysis contributes to the marketing literature, with a set of empirical generalizations, including relationship coefficients and calculated fail-safe numbers.
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Paulo Ramos, Ana Salazar and João Gomes
A SWOT analysis is used to perform a content analysis on the proceedings of The Portuguese Hotels Association Conferences (1993‐1999). The analysis undertaken aimed to identify…
Abstract
A SWOT analysis is used to perform a content analysis on the proceedings of The Portuguese Hotels Association Conferences (1993‐1999). The analysis undertaken aimed to identify the main trends and key issues in the Portuguese tourism and hospitality sectors. From the analysis it is identified that there is an absence of a clear and enduring strategy on issues like differentiation and positioning of its products and services, marketing research and product portfolio management. The analysis of the sector’s main strengths against the key trends indicates that tourism and hospitality depend too much on the environmental changes. Some of the main constraints that lead to the incapacity to capitalise on the key trends are the excess of governmental control, difficulties in reaching new markets, and over‐dependence on EU funds for investments.
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Wagner Junior Ladeira, Joanna Krywalski Santiago, Fernando de Oliveira Santini and Diego Costa Pinto
This study aims to investigate the effects of brand familiarity on attitude formation across different advertising channels, product types and brand settings.
Abstract
Purpose
This study aims to investigate the effects of brand familiarity on attitude formation across different advertising channels, product types and brand settings.
Design/methodology/approach
A meta-analysis containing 107 empirical studies with 183 effects sizes tests a theoretical model according to situational moderators and methodological factors of brand familiarity.
Findings
Brand familiarity has stronger positive impacts on attitude formation under particular advertising tools (online and real advertising), product types (hedonic and mature products) and brand characteristics (memory-based recall). The findings also depend on methodological factors such as student samples, laboratory settings and non-estimated effect sizes.
Originality/value
This meta-analytic study reconciles prior inconsistencies and advances the understanding of brand familiarity across key advertising, product and brand moderators.