Luciene Eberle, Gabriel Sperandio Milan, Deonir De Toni and Fernanda Lazzari
The purpose of this study is to highlight the understanding of the consequent factors of new services development (NSD) in the literature owing to the impact on organizational…
Abstract
Purpose
The purpose of this study is to highlight the understanding of the consequent factors of new services development (NSD) in the literature owing to the impact on organizational competitiveness, especially in professional services, such as that investigated by health plan operators in the present study.
Design/methodology/approach
The sample (customer of family health plans) consisted of 255 valid cases. For the analysis of the data, multivariate statistical techniques were used through the modeling of structural equations.
Findings
The results found evidence of the significant relationships between the NSD considering the constructs, client orientation, reputation, professional competences and customer retention, as consequences of the NSD, which impact on the success of the new services launched by the health plan operator from the perception of the customer.
Practical implications
This implies that health plan operators need to develop new customer-oriented services by investing in new technologies and having more trained and qualified staff so that they can deliver superior services and, as a consequence, have a more profitable relationship with customers.
Originality/value
The new services may result in greater organizational performance and greater competitiveness for health service providers.
Details
Keywords
Deonir De Toni, Rogério Pompermayer, Fernanda Lazzari and Gabriel Sperandio Milan
The symbolic value of wine is a relevant research topic and raises the interest in studies in both the enological and market areas. In this context, this study aims to understand…
Abstract
Purpose
The symbolic value of wine is a relevant research topic and raises the interest in studies in both the enological and market areas. In this context, this study aims to understand the role of the symbolic value of wine and its relationship to the product purchase intention.
Design/methodology/approach
The study is based on a survey of 269 wine consumers from Brazil. The basic theoretical framework includes three latent constructs (symbolic value, consumer attitude and product-norm experience) and three moderators (consumer involvement, willingness to pay and consumer preference). Relations between these are analyzed using the confirmatory factor analysis (CFA) and the moderated mediation analyses using Haye’s process.
Findings
This research identified that the symbolic value is totally mediated by consumers’ attitudes and product-norm experiences. However, such a relationship occurs directly for consumers with higher involvement with the product, higher willingness to pay, and who assume that wine is their preferred alcoholic beverage.
Originality/value
One of the contributions is to emphasize the symbolic value of wine and highlight how the relationship with different factors can interfere and explain consumer purchase intention and can influence the strategies, actions and investments of companies in the sector.
Details
Keywords
Roberto Birch Gonçalves, Eric Charles Henri Dorion, Cristine Hermann Nodari, Fernanda Lazzari and Pelayo Munhoz Olea
The practice of field burning has been used for many years in the south regions of Brazil as an ideal way to maintain pastures. The purpose of this paper is to understand if such…
Abstract
Purpose
The practice of field burning has been used for many years in the south regions of Brazil as an ideal way to maintain pastures. The purpose of this paper is to understand if such activity is logically explicable or if it is the result of a cultural reality, being “prisoner” of this technique because of path dependence, within the paradigm of the path dependence theory.
Design/methodology/approach
This present research is exploratory. The use of cases study was the most appropriate technique to explore the field burning practices and their impact in this specific region of Brazil, while describing its context, for which limits are not clearly defined. Thus, this research carries out a multi-case study that provides a greater perception than a single case and has an identical methodological structure.
Findings
This paper analyzed the reasons why the producers insist with the procedure and identified these reasons are not merely economical. The study demonstrates a clear path dependent process and it became obvious that once the technique is part of the family use history, it anchors a strong conviction that field burning is actually the best technique to be used for land maintenance.
Research limitations/implications
This work suggests a need for other specific researches to substantially complement field burning practices to other phenomenon.
Practical implications
The fact that alternative techniques are rejected, giving priority to field burning, it may suggest that other situations and practices may be tied to inadequate or less profitable technologies as well (milk, confined raising, pasturing). The study raises the question on the validity of such practice as a paradigm of reason and pragmatism, or as a “Platoons Cavern” in which they are “trapped” in their decision process developed over time.
Originality/value
Presence and implications of environmental laws, which tend to be observed by the producers much more because they fear punishment than because they really understand the benefits of its application; showing the government’s failure in teaching and informing the producers about environmental laws.