Pedro Brazo, Felix Velicia-Martín, Pedro Palos-Sanchez and José L. Roldán
The purpose of this study is to investigate the mediating influence of three digitalization antecedents on the links between digitalization and survival. It addresses the roots of…
Abstract
Purpose
The purpose of this study is to investigate the mediating influence of three digitalization antecedents on the links between digitalization and survival. It addresses the roots of digitalization to discover different patterns and foundations that contribute to higher survival rates. The article explores whether a learning strategy can attain survivability on its own or whether digitalization facilitates the function of learning in survival.
Design/methodology/approach
The study uses partial least squares structural equation modeling to analyze data from 483 firms to assess this study’s hypothesis. Additionally, necessary condition analysis (NCA) is used to specify the necessary conditions of survivability.
Findings
The authors find a positive relationship between digitalization and business survival, as well as evidence of the strong mediating effect of resilience and learning in survivability. In addition, the study reveals that digitalization can serve as a sufficient condition for survival but not a necessary one, as it may be replaced by the mediating variables.
Research limitations/implications
The research offers insights into digitalization’s impact on business survival but faces limitations such as geographic focus and reliance on self-reported data. Despite this, it contributes to theory and practice by exploring how digitalization, organizational capabilities and resilience intersect.
Practical implications
This study provides insights into the required parameters for survival and the elimination of outliers in NCA.
Originality/value
This work provides insights into different antecedents of digitalization and business survival.
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Jorge Alberto Marino-Romero, Pedro R. Palos-Sanchez and Félix Velicia-Martin
The aim of this research is to analyze the success of digital transformation (DT) in the management and performance of organizations. To do so, the role of IT and its ability to…
Abstract
Purpose
The aim of this research is to analyze the success of digital transformation (DT) in the management and performance of organizations. To do so, the role of IT and its ability to integrate in organizations that provide professional services with high added value for their clients are investigated. These services require highly developed skills as they solve complex problems for the clients and this means that success depends on gathering knowledge from different sources (customers, public administrations and competitors). This study analyses the decisive and complementary role of IT in this process.
Design/methodology/approach
The analysis combines quantitative and qualitative methods. After questioning managers of Spanish KIBS companies about certain components of DT, the gathered data are subsequently processed with PLS-SEM to establish causal relationships.
Findings
The results show that digital capability is the determinant of DT. It has a positive effect on the digital resources integrated in KIBS companies and on their organizational performances.
Research limitations/implications
Future research should continue to analyze other components of TD that drive the organizational performance of KIBS firms, such as technological culture or government policies that encourage digital transactions. The present study analyzes data from companies that are part of a single economic sector in Spain which may limit the conclusions drawn. It would be particularly useful to confirm the applicability of the results in companies operating in different markets to explore the direct relationship between digital capability and organizational performance.
Practical implications
This research has implications for managers of KIBS companies, as it shows the high potential of the ability of IT to implement and manage a TD process. Managers can benefit from IT management practices using the appropriate tools (ERP, CRM and management software) to gain more knowledge of customer behavior with the possibility of easily codifying and analyzing the data, which significantly influences innovation activities. The objective is to develop a strong internal capability to absorb knowledge from day-to-day interactions with customers by using IT effectively. This process leads to an improvement in the organizational performance of KIBS companies, as they become more effective in decision making with improved internal communication, generate greater employee satisfaction and reach new customers. Following strategies aimed at the implementation and use of the technological resources studied creates more agile firms and helps to close the production gap between SMEs and large companies.
Social implications
The results obtained can help create sustainable businesses through cloud-based technology tools. It can provide insights for policy makers to implement economic policies that help SMEs to become more competitive and sustainable.
Originality/value
The development of digital technologies and the ability to manage them is one of the decisive factors that conceptualizes DT and improves organizational performance. This research contributes to the understanding of the need for managers of KIBS companies to follow strategies oriented towards the digitization of their organizations and for the collaborators to have a high level of IT training, especially in the use of cloud technology.
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Félix Velicia Martín, Luis Dona Toledo and Pedro Palos-Sanchez
The central objective is to determine the main components of a brand that become a “beloved” brand in the minds of consumers applied to football teams.
Abstract
Purpose
The central objective is to determine the main components of a brand that become a “beloved” brand in the minds of consumers applied to football teams.
Design/methodology/approach
The authors conducted a quantitative causal study using partial least squares (PLS) with a sample of 824 participants using an online questionnaire.
Findings
Brand love is a construct composed of five dimensions: passion, connection with the brand, intrinsic rewards, emotional attachment and thinking and frequent use. It also demonstrates that the consequences of brand love for football teams are loyalty, willingness to invest and word-of-mouth communication.
Research limitations/implications
Managers of large football clubs must emphasize achieving an emotional connection with their fans and develop their marketing strategies on building long-term emotional relationships which will result in greater investments.
Practical implications
Given the competitive and international environment of the sports sector, the conclusions will be of use for managers of sports clubs and companies that develop sponsorship strategies. Another important contribution is the theoretical contribution of the brand in football teams and the psychological understanding of fans as consumers.
Originality/value
This is the first attempt to establish a model of the background and causes of brand love with respect to football teams and a context also not analysed as is the Spanish one. The analysis does not only focus on the emotional relationship but also include how the possible investment of the fans is modelled.
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Dina Elsa, Henny Indrawati and Caska Caska
This paper reviews the literature on digital transformation in SMEs. The general purpose of the paper is to provide an overview of the evolution of digital transformation research…
Abstract
Purpose
This paper reviews the literature on digital transformation in SMEs. The general purpose of the paper is to provide an overview of the evolution of digital transformation research in SMEs globally and propose possible future research directions to advance digital transformation research in SMEs.
Design/methodology/approach
This study used a systematic review of the literature by conducting bibliometric analysis and content analysis. The research protocol included 51 articles collected in the Scopus database in the bibliometric analysis. The Scopus database was searched using Publish or Perish, while Excel and Mendeley assistance were used for quantitative investigation of the sample and bibliographic management. A bibliometric analysis was conducted by combining two software applications, Biblioshiny R Studio and VOSviewer.
Findings
Digital transformation (DT) research on SMEs has increased significantly especially after 2015. Using bibliometric analysis and science mapping, seven main research themes were found, namely digital technologies, dynamic capability, digitalization, small and medium enterprises, big data, manufacturing sector and innovation. Seven future DT research trends were also found, namely digital technology adoption, dynamic capability, adaptive leadership, digital literacy, sustainable innovation, managerial readiness and external support.
Originality/value
Compared to existing reviews, we adopt a broader approach and one that does not focus on specific aspects of DT, but adopts an integrated and holistic approach that provides a comprehensive overview of the DT literature in SMEs. In addition to quantitative analysis through bibliometrics, this study also integrated content analysis to determine future research opportunities and directions.
Research limitations
This paper is based on imported bibliographic data from Scopus. The findings of bibliometric analysis may be affected by the use of certain databases. Therefore, the results depend on the selected databases which may lead to different results. Although the literature review procedure was applied, it is possible that there were missed articles related to the topic discussed. The use of different indicators and depiction methods will also lead to different results. Therefore, future researchers should optimize these aspects.