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Agoraphobia emerged as a named disorder in the 1870s. Since then a wide variety of models ‐ both clinical and non‐clinical ‐ have been devised to explain it. This paper describes four of these models to demonstrate and explore the significance for mental health promotion of their different conceptualisations of agoraphobia in relation to the city, to public space and to the individual. Of particular interest is the shift in the gendering of agoraphobia: while late 19th century accounts tended to feature men, by the mid 20th century the archetype of someone who experiences agoraphobia had become female. The implications of this variance and subsequent decisions about intervention and cure, it is argued, demonstrate the importance of conceptualisation in debates about mental health promotion.

This paper describes the qualitative evaluation of Imagine East Greenwich (IEG), a series of arts/health projects developed as part of a regeneration programme on two housing estates in a London borough. The evaluation seeks to identify (through consultation with various stakeholders) indicators for measuring the impact of arts/health on communities, and to itemise some of the key factors that appeared to influence the success of IEG's arts/health projects. The paper reflects on some of the challenges that attend arts/health evaluations and, in so doing, contributes to ongoing debates about the role and value of the arts, notably in deprived and fragmented communities.