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Reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed following a linguistic approach which the authors developed from their earlier studies. The ten types of brand names are presented in three broad categories representing the three different developing stages of the consumer product industry in China: brands of traditional products (illustrated by matches and spirits), brands of traditional products with current development (illustrated by bicycles, shoes, and toothpastes), and brands of new and modern products (illustrated by cosmetics, soft drinks, washing machines, refrigerators and TV sets). The conclusion drawn from the analysis is that one of the variables in determining how linguistic principles are being applied to Chinese brand naming is the respective stages of development of such products in the context of the Chinese market economy.

Recent years have witnessed the popularity of social free sampling (SFS). That is, firms on social commerce platforms (e.g. Amazon Vine and Pconline Try) offer free sample products for consumers' applications, and the selected applicants are required to write a product trial report on the sites as a return. The main advantage of SFS is to leverage users' product trial reports to increase product exposure and attract prospective consumers. Thus, product trial reports play a central role in SFS. Despite that scholars have examined the rating bias of product trial reports in recent years' knowledge concerning how product trial reports influence user (i.e. readers of product trial reports) engagement remains sparse. To address the research gap, this paper aims to examine the drivers of user engagement with product trial reports.

This study utilized the Poisson regression model to analyze 3,419 trial reports collected from a well-known Chinese SFS site.

Based on the ELM model, the empirical results indicate that product rating, vividness, opinion balance, and reputation of the trial user are positively associated with user engagement. However, longer reports and reports with higher emotional intensity lead to weaker user engagement. Furthermore, product prices strengthen the positive impact of opinion balance but weaken the positive impact of trial users' reputations.

This study is among one of the first studies to investigate the impact of trial reports on user engagement in SFS. It yields actionable guidelines for SFS campaigns.

Materials supply is one of the important elements in construction operation and a major factor affecting the quality of construction projects. Many industries look to manage materials effectively by attempting to integrate logistics processes into logistics chains of suppliers and customers. Logistics processes, being crucial for successful completion of construction projects, but in fact, auxiliary, are often entrusted to external professionals specialised in logistic services, such as logistics centres. However, this tendency is yet to be developed in construction. The purpose of this paper is to develop a simulation framework for the examination of potential improvements of logistics performance using logistics centres.

A case study approach was adopted with computer simulation using Flexsim. Data of vehicle movements were collected during construction on-site from the start of construction to “hand-over” to the building owner.

The ideal location of a logistics centre is identified using vehicle movements data collected on the site. The potential improvements of the planned centre are then evaluated by simulating various scenarios of vehicle movements. The enclosed results from the simulations indicate that using a logistics centre will reduce waste for the construction project considered.

The paper emphasises that creating a logistics centre for a project can improve construction logistics performance, by consolidating and optimizing both off-site and on-site logistics, especially when the site condition is prohibitive (small footprint with limited loading bay area). Establishing logistics centres may help find ways of making the overall construction project more effective by improving the management of materials.

Artificial intelligence (AI) is revolutionizing product recommendations, but little is known about consumer acceptance of AI recommendations. This study examines how to improve consumers' acceptance of AI recommendations from the perspective of product type (material vs experiential).

Four studies, including a field experiment and three online experiments, tested how consumers' preference for AI-based (vs human) recommendations differs between material and experiential product purchases.

Results show that people perceive AI recommendations as more competent than human recommendations for material products, whereas they believe human recommendations are more competent than AI recommendations for experiential products. Therefore, people are more (less) likely to choose AI recommendations when buying material (vs experiential) products. However, this effect is eliminated when is used as an assistant to rather than a replacement for a human recommendation.

This study is the first to focus on how products' material and experiential attributes influence people's attitudes toward AI recommendations. The authors also identify under what circumstances resistance to algorithmic advice is attenuated. These findings contribute to the research on the psychology of artificial intelligence and on human–technology interaction by investigating how experiential and material attributes influence preference for or resistance to AI recommenders.

This study aims to examine if the participation of live-stream influencers (LSIs) affects tipping frequency on live streaming platforms, and further investigate the mediating and moderating mechanisms.

Quasi-experiment and difference-in-differences models are used for data analysis. Propensity score matching is used to address potential unobservable endogeneity.

Real-time live streaming data reveal that LSIs’ participation significantly improves tipping frequency in live streaming rooms. Also, more users are attracted to the live streaming rooms and more users become active in participation. Additionally, the positive impact of LSIs’ participation is enhanced in the live streaming rooms with a greater number of relationship links between users.

The findings clarify the new role of influencers and reveal the mechanisms on how LSIs benefit the platforms.

The findings offer novel insights into implementing influencer marketing to interactive social media platforms, by encouraging influencer participation, user relationship building and influencer network growth.

This study highlights the value of LSIs for interactive social media platforms in terms of organic growth, revenue generation and cost reduction.

The purpose of this paper was to attempt to confirm the root cause of wafer damage issue by heavy Al wire wedge bonding and propose some permanent solutions for it.

The infra red–optical beam-induced resistance change (IR-OBIRCH) analysis defines the position of an abnormal hotspot. A cross section and an scanning electron microscope (SEM) confirmed the wafer damage issue and its position. Based on the position of wafer damage, the wedge tool with different life and Al buildup was checked found to be on the wedge tool. Finite element analysis (FEA) modeling analysis and simulation experiment guarantee the Al buildup, and low wedge deformation thickness (WDT) can cause the wafer damage issue. Finally, design of experiment (DOE) experiments are designed to optimize wedge tool dimension and wedge-bond parameters to eliminate wafer damage issue.

Wafer damage issue caused the Vpwr-OUTPUT leakage issue by IR-OBIRCH analysis. Al buildup was found on wedge tool with different life and its size gets larger along with the increase in wedge tool life. Low WDT and bigger Al buildup can cause the wafer damage. Designing new wedge tool and parameters optimization can increase WDT.

Because of the limitation of time and resources, finite element method (FEM) modeling and wedge tool dimension could not be studied more deeply.

This paper sets an example on how to find out the root cause of wafer damage by a step-by-step analysis and put forward a quick solution accordingly for the issue.

In the practice of venture capital investment, the venture capital will not only claim the share of the enterprise’s future output, but also a certain amount of fixed income. The purpose of this paper is to examine the optimal contract which blends the variable ownership income and the fixed income theoretically so as to provide a keen insight into the venture capital practice.

This paper establishes an extended principal-agent model and researches on the design of optimal contract dominated by venture capital with double-sided moral hazard and information screening.

By establishing theoretical models, the main findings are: first, high-quality enterprise tends to relinquish less ownership but give more fixed return to the venture capital as compensation in order to obtain the venture capital financing; second, low-quality enterprise is willing to relinquish more ownership but give less fixed return to the venture capital for financing; third, due to the existence of double-sided moral hazard, neither of the venture capital and the enterprise will exert their best effort.

This paper furthers the application of principal-agent model in the field of venture capital investment and researches on the optimal contract, considering double-sided moral hazard and adverse selection at the same time originally.

The purpose of this paper is to present the design procedure of an interior permanent magnet (IPM) motor used in electric power steering (EPS), and some critical issues which have considerable impacts on the machine's performance are fully discussed before detailed sizing optimization.

The design specifications are derived according to application overall requirements. Critical issues which have considerable impacts on the machine's performance, such as operation mode, rotor structure and slot/pole combination, are analyzed based on literature review. The proposed machine is optimized, and the losses and efficiency are computed, using 2‐D finite element analysis (FEA).

Before detailed sizing optimization, machine type selection is fully discussed. Aspects such as brushless ac (BLAC) operation mode, IPM rotor structure and combination of 12‐slot/10‐pole are quite suitable for EPS application. Consequently, a 12‐slot/10‐pole sinusoidally excited IPM machine with concentrated windings is selected, since it is convenient to obtain sinusoidal back electromotive force (back‐EMF), minimum cogging torque and torque ripple, short end windings and high efficiency, as well as simple rotor assembly. The estimated excellent performance confirms that the proposed machine can be an attractive solution for EPS.

The excitation current is ideal sinusoidal, while some harmonic components are neglected. Besides, in future, the experimental test should be carried out for validation.

A reasonable design procedure, where the motor type selection should be first addressed before detailed sizing design, is carried out. A 12‐slot/10‐pole sinusoidally excited IPM machine with concentrated windings is provided as a quite competitive candidate for EPS application.

The purpose is to present a sensorless control method by which high‐resolution rotor position information is estimated and used for phase‐advancing operation of a high‐speed permanent magnet (PM) brushless DC (BLDC) motor.

The proposed sensorless control approach uses hardware to observe the flux vector which is excited by rotor magnets. It can provide the rotor position which is the same as the phase angle of the observed flux vector.

High‐resolution rotor position signal of the BLDC motor for dynamic phase‐advancing control cannot be directly obtained from the conventional Hall‐effect sensors, or via the traditional back‐EMF‐based sensorless control strategies in which the back‐EMF may be even undetectable at high‐speed. The proposed rotor‐flux‐observer (RFO)‐based sensorless control method overcomes these problems, and meanwhile provides high‐resolution rotor position information for the phase‐advancing purpose.

The RFO‐based sensorless control is traditionally applied to PM brushless ac (BLAC) operations, where the motor voltage vector can be calculated from the inverter switching status. However, this is not readily applicable to a BLDC motor since the voltage of the floating phase cannot be calculated. Moreover, during high‐speed operation, the microprocessor may not be sufficiently fast to calculate the high‐resolution rotor position. Therefore, in this paper, it is proposed to use hardware to observe the rotor‐flux‐vector. The microprocessor only samples the vector's α‐ and β‐components and calculates the phase angle, hence, its burden is low. The proposed method is validated with a 1.8 kW 85,000 rpm BLDC motor system.

This study aims to analyze the total factor productivity (TFP) performance of Chinese counties and cities over the period from 2007 to 2010. Chinese regional and urban–rural TFP performance are investigated by using county-level data, and the impact of the urbanization policy on TFP is discussed.

The data envelopment analysis (DEA)-Malmquist technique and Kumbhakar–Sun’s semi-parametric model are used for TFP change measurement and comparison. The county-level TFP performances are summarized and studied by statistical methods. Their spatial distribution is exhibited in a geographical thematic map.

The county-level analysis proves that China underwent a large-scale TFP decline over the period from 2007 to 2010. Statistically speaking, cities’ TFP growth is more positive than counties’; however, different provinces also have their regional characteristics. In addition, the Chinese Hukou (household registration) institution divides Chinese urbanization into halves, which have the opposite correlation on TFP growth.

Because the collection of county-level data is enormous and costly, this study only focuses on a very short period (2007-2010) with estimated data. This TFP change analysis is limited to the short-term phenomenon around the 2008 international financial crisis.

This study provides a visual spatial distribution for county-level TFP change in China over the period 2007-2010. Results of the analysis demonstrate that the Chinese Hukou system is among the policy factors that can influence productivity in the course of urbanization.

The achievement of the first nationwide county-level TFP change study for economic growth in China is innovative. This study provides a unique perspective for understanding productivity performance at the regional level over the period investigated, which provides invaluable data for investigating the impact of urbanization and the rural–urban gap on TFP growth.