Paola Scorrano, Elena Borin, Alkis Thrassou, Federica Cavallo and Giovanni Mastroleo
The paper aims to interpret sustainable regional development (SRD) as an exchange ecosystem in which stakeholders provide reciprocal access to resources, benefiting both…
Abstract
Purpose
The paper aims to interpret sustainable regional development (SRD) as an exchange ecosystem in which stakeholders provide reciprocal access to resources, benefiting both individual and systemic levels. This paper suggests that knowledge, as a shared and value-transcribed critical resource, nourishes a community’s motivational system (CMS), orienting it toward SRD. This inherently raises questions regarding the nature of social business models (SBM) that can best support community’s motivational system, as well as their sustainable regional development derivatives.
Design/methodology/approach
This paper employs the Fuzzy Expert System (FES) to analyze companies participating in the three most representative Italian consortia, aiming to empirically address the knowledge gap regarding the influence of social business model on sustainable regional development.
Findings
Applying our theoretical framework to Agro-food Protection Consortia – a specific type of hybrid social, regional value-oriented business organization – this paper demonstrates that knowledge sharing along environmental, social and economic dimensions enhances sustainable regional development. Using the IF (condition) → THEN (action) logic of fuzzy method, the study identified knowledge exchange as a key condition motivating actors to contribute to sustainable regional development. This dynamic approach enables better alignment between stakeholders and regional goals.
Originality/value
This paper presents practicable participatory strategic guidelines that balance informal and formal governance mechanisms with the catalytic and enhancing connection of strategic business initiatives for Sustainable Regional Development.
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Monica Fait, Demetris Vrontis, Amedeo Maizza and Federica Cavallo
The purpose of this paper is to observe how the motivational engagement system of the consumers should be established so that communities of practice became a driver to reducing…
Abstract
Purpose
The purpose of this paper is to observe how the motivational engagement system of the consumers should be established so that communities of practice became a driver to reducing the informative asymmetries of sustainability.
Design/methodology/approach
The paper proposes a conceptual framework called connection, discussion and influence (CDI), along which the motivational dimensions to disclose sustainability can be formed. The framework has been tested on 200 firms in the Italian wine industry. A correlation analysis proved to be suitable for identifying groups of representative variables representing the engagement motivations that characterize participation in sustainability-oriented virtual communities.
Findings
The findings of this paper suggest that the pro-social behavior represented by the exchange of knowledge oriented toward sustainability is enhanced by the engagement of online community members. This happens when the online community is structured so as to activate a virtuous circle between CDI.
Research limitations/implications
The main limitation of this study is the interviewees do not actually participate in a virtual community, but have only been asked if they would be potentially interested in participating in one, and about the importance they give to specific motivations.
Practical implications
The paper provides important reflections for companies operating in the wine industry that have been called to intervene in the disclosure of sustainability.
Originality/value
The virtuous circle described here is the main contribution of the paper, as it can serve as a driver for managers of virtual communities that choose to disclose their idea of sustainability to reduce informative asymmetries and to engage consumers.
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Lea Iaia, Demetris Vrontis, Amedeo Maizza, Monica Fait, Paola Scorrano and Federica Cavallo
The purpose of this paper is to identify the distinctive elements of CSR communications that characterize the communications models of family businesses in the Italian wine…
Abstract
Purpose
The purpose of this paper is to identify the distinctive elements of CSR communications that characterize the communications models of family businesses in the Italian wine industry, and to compare them with nonfamily businesses.
Design/methodology/approach
Using a case study approach, a sample of large and medium companies practicing corporate social responsibility was identified. The content of their websites was examined using content analysis and text mining (correspondence analysis techniques and word association analysis using the T-Lab software).
Findings
The analysis indicates that the ownership structure nature makes a difference in the online CSR communications process. The cultural identity in both family and nonfamily businesses is founded on intangible factors such as tradition; however, being a family business is a fundamental driver in the online CSR communications process, no longer forming a bond among players in the wine industry, but rather linking with other wine family businesses.
Research limitations/implications
One limitation of this work is the small size of the investigated sample. An added value it contributes is its focus on the Italian wine industry. The paper provides the essential elements that family and nonfamily wine businesses should consider in customizing their CSR communications with the brand’s specific details.
Originality/value
The authors highlighted the similarities and differences of family and nonfamily wine businesses in terms of their online CSR communications. The authors also observed how the family wine business identity, in its multidimensional construct, has common factors with what we call “familiness.” This research could establish a starting point for further work within this important sector.
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Séverine Lemaire, Bertrand Gael, Gloria Haddad, Meriam Razgallah, Adnane Maalaoui and Federica Cavallo
This paper aims to refer to the knowledge transfer of entrepreneurial skills between digital incubators and nascent entrepreneurs. It questions the role of the context and of the…
Abstract
Purpose
This paper aims to refer to the knowledge transfer of entrepreneurial skills between digital incubators and nascent entrepreneurs. It questions the role of the context and of the richness of the ecosystems in which these women evolve, as defined by Welter and Baker (2021) on such an attempt.
Design/methodology/approach
This research is based on a qualitative study that refers to case studies of women nascent entrepreneurs who evolve into two different contexts – one rich zone and one deprived economic one of the French Parisian Region – and who integrated the same digital incubator.
Findings
Context does partly matter: besides the “Where”, the “Who” and, moreover, the level of education and previous entrepreneurial experience really matters, and only educated women, whatever the other components of context, seem to be capable to receive the “best” knowledge transfer from incubators. Second, incubators can be considered as to be a knowledge hub that allow knowledge transfer not only from trainers and coaches to women nascent entrepreneurs but also among women entrepreneurs. This paper concludes with a discussion on the role of digital training and coaching in such knowledge transfers.
Research limitations/implications
Findings are limited to a specific place (the region of Paris). Therefore, women entrepreneurs evolve in more different contexts but the national entrepreneurial and institutional context remains the same. There should be need to explore the role of an incubator that evolves into more contrasted contexts.
Practical implications
If results can be generalized, this means incubators should differentiate their services, teaching and coaching expertize according to the education level of nascent entrepreneurs: This is a plaidoyer against institutionalized incubators that claim to be capable of targeting any nascent (women) entrepreneurs.
Social implications
This study is also a plaidoyer for more digital incubator to mix persons from different contexts, especially to welcome persons from more deprived economic zones.
Originality/value
The research reveals the role of context – and, some components of the context – intro coaching and training that are provided by online incubators. It contributes to the literature on knowledge transfer that is brought about by incubators. It also contributes to the literature in entrepreneurship by showing that some components among the others that define what we call “the context” matter more than others.
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Lea Iaia, Paola Scorrano, Monica Fait and Federica Cavallo
The purpose of this paper is to deepen the web marketing strategies used by wine family businesses (FBs) with the aim to identify the role assigned to websites, the online models…
Abstract
Purpose
The purpose of this paper is to deepen the web marketing strategies used by wine family businesses (FBs) with the aim to identify the role assigned to websites, the online models and the competitive strategies implemented through them.
Design/methodology/approach
In order to examine the content and structure of the information found on the website of selected FBs, an ad hoc analysis model was designed and validated with the support of marketing and industry experts through an inspecting focus group (Mich, 2007).
Findings
The subsequent observation of the websites of the businesses studied showed that family-run Italian wineries use their websites mainly to present information about the business and as a relational tool through edutainment activities; FBs yet neglect the potential of e-commerce.
Research limitations/implications
The study highlights the importance and the attention that FBs, among others, should dedicate to the role of web communications within their communications strategy. Although this path has allowed the traits essential to launch effective online communications for FBs, the small number of businesses surveyed (ten) does not permit a theoretical generalisation of the results. Thus, we expect to integrate the information obtained from this preliminary study with in-depth interviews with the digital strategists for the companies examined or by increasing the number of FBs studied.
Originality/value
The paper provides an evaluation model to effectively organise the websites’ contents; wine businesses should consider and customise these essential elements with the brand’s specific details.
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Lea Iaia, Monica Fait, Alessia Munnia, Federica Cavallo and Elbano De Nuccio
This study aims to explore human–machine interactions in the process of adopting artificial intelligence (AI) based on the principles of Taylorism and digital Taylorism to…
Abstract
Purpose
This study aims to explore human–machine interactions in the process of adopting artificial intelligence (AI) based on the principles of Taylorism and digital Taylorism to validate these principles in postmodern management.
Design/methodology/approach
The topic has been investigated by means of a case study based on the current experience of Carrozzeria Basile, a body shop born in Turin in 1970.
Findings
The Carrozzeria Basile’s approach is rooted in scientific management concepts, and its digital evolution is aimed at centring humans, investigating human–machine interactions and how to take advantage of both of these.
Research limitations/implications
The research contributes to both Taylorism management and the literature on human–machine interactions. A unique case study represents a first step in comprehending the phenomenon but could also represent a limit for the study.
Practical implications
Practical implications refer to the scientific path to facilitate the implementation and adoption of emerging technologies in the organisational process, including employee engagement and continuous employee training.
Originality/value
The research focuses on human–machine interactions in the process of adopting AI in the automation process. Its novelty also relies on the comprehension of the needed path to facilitate these interactions and stimulate a collaborative and positive approach. The study fills the literature gap investigating the interactions between humans and machines beginning with their historical roots, from Taylorism to digital Taylorism, in relation to an empirical scenario.
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Luca Marinelli, Sara Bartoloni, Alessandra Costa and Federica Pascucci
This work aims to explore the relationship between entrepreneurial ecosystems' (EEs) inputs and outcomes within a digital-technology-driven EE. Specifically, it focuses on how…
Abstract
Purpose
This work aims to explore the relationship between entrepreneurial ecosystems' (EEs) inputs and outcomes within a digital-technology-driven EE. Specifically, it focuses on how being part of an EE enhances digital technology adoption (DTA) and consequently facilitates EE outcomes.
Design/methodology/approach
This paper employs a single-case study approach, focusing on Italian EE. The data analysis is based on the researchers' direct observations and semi-structured interviews with the EE founders' teams and the top management of the small- and medium-sized enterprises (SMEs) operating therein. Given the novelty of the topic and the lack of a clear research framework of analysis, a qualitative method is well suited for studying digital-technology-driven EE, thus gaining rich data about the phenomenon in a real-life context.
Findings
The findings of the study reveal that when specific eco-inputs (financial, knowledge, social and institutional assets) are correctly exploited to enhance DTA, important outcomes, namely, SME competitiveness and new technology-based venture creation and development, are generated.
Originality/value
The paper contributes to a relatively unexplored topic in the existing literature on EEs and digital technology. Specifically, through the proposition of a conceptual model, it sheds light on the relationship among EE inputs, DTA and EE outcomes.
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Luca Marinelli, Sara Bartoloni, Federica Pascucci, Gian Luca Gregori and Massimiliano Farina Briamonte
The aim of the study is to explore the genesis of entrepreneurial ecosystems (EE) and highlight the role played by intellectual capital (IC) in that process. Specifically, the…
Abstract
Purpose
The aim of the study is to explore the genesis of entrepreneurial ecosystems (EE) and highlight the role played by intellectual capital (IC) in that process. Specifically, the paper adopts the collective intelligence approach, and the study shows how human capital (HC), structural capital (SC) and relational capital (RC) interact to create an entrepreneurial ecosystem.
Design/methodology/approach
The paper adopts a single case study of an Italian EE. The data analysis is based upon the collection of different sources of data: semi-structured interviews with representatives of each actor of the ecosystem; email correspondence; meetings report; a 24-months period of direct observation. Given the novelty of the topic, the qualitative method seems well suited for studying innovation-based EE since the method offers rich data about a phenomenon in real-life context.
Findings
The case is a top-down, innovation-based EE in which all main components of the IC play a crucial role from the initial stage. Findings show how the constant interchange between IC components occurs at two different levels: the micro and the meso level. HC and RC play major roles at both levels, whilst SC only occurs at a meso level, representing the environment in which the whole ecosystem takes place. Additionally, the use case, a new intangible asset integrating all three components of IC, emerged as one of the main outcomes of this innovation-based EE.
Originality/value
The paper contributes to a rather unexplored topic in the existing literature on EE and IC, namely the formation process of EE and the role played by IC within that process. Additionally, through the application of the collective intelligence approach, the authors shed light on the need to manage IC at both micro and meso level in the creation of an EE.
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Alexandru Capatina, Dragos Sebastian Cristea, Adrian Micu, Angela Eliza Micu, Giuseppe Empoli and Federica Codignola
This study aims to outline the influence of various combinations of antecedent conditions for startups being accepted into business incubators in Italy and Romania. The degree to…
Abstract
Purpose
This study aims to outline the influence of various combinations of antecedent conditions for startups being accepted into business incubators in Italy and Romania. The degree to which these conditions affect acceptance is referred to here as the Business Ideas Acceptance Degree (BIAD). The antecedent conditions considered are business idea potential, business plan quality, entrepreneurial team features, business project progress stage, available financial resources, debts of potential incubated companies, commitment to apply for national/EU funds, business area related to incubator mission, proposed technological content level, technological transfer from university/research centres and spin-off of a partner-entity of the incubator.
Design/methodology/approach
The methodological toolkit used was mixed: correlation-based analysis (CBA), machine learning (ML) techniques and fsQCA. Principal component analysis enabled the selection of the most representative antecedent conditions from both business incubator samples in Italy and Romania, further used in fsQCA analyses. XGBoost algorithm has been also used. K-Means clustering, an unsupervised learning algorithm that groups unlabeled dataset into different clusters, led to the configuration of two clusters associated to each of the countries involved in this study (Romania and Italy).
Findings
The findings reveal the differences between the different antecedent conditions that can contribute to startups being accepted into business incubators in Italy and Romania. The validation of the fsQCA equifinality principle in both samples shows that the selected antecedent conditions, mixed in combinations of “causal recipes”, lead to a high BIAD by business incubators from both countries.
Originality/value
This study reveals the differences between different antecedent conditions, capable to contribute to the start-up acceptance within business incubators from Italy and Romania. Furthermore, the validation of fsQCA equifinality principle in both samples highlight that the selected antecedent conditions, mixed in combinations of causal recipes, lead to a high degree of business ideas' acceptance in business incubators.