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The purpose of this paper is to propose and validate the process of parent teacher meeting in private schools through applying BPM life-cycle approach and using quality tools to fill the gap of standardized practices for parent teacher meeting (PTM).

BPM life-cycle approach (Dumas et al., 2013) was used and two focus groups were conducted at first and second stage. The recommendations of previous studies for third, fourth and fifth stage of BPM and quality tools like SIPOC chart, responsibility assignment matrix (RAM) and CTQ trees were used for process management.

The previous studies reveal that, in developing countries, most of the private schools are not fully aware from the benefits of PTM. Beside, where the evidence of PTM is seen in few instances, no standardized process is available to conduct an effective PTM process. Owing to long-term sustainability and reciprocate economic benefits, school management is desired to have a standardized PTM process for an effective all-round performance. Likewise, the parents have a lot of expectations from schools and they want to be treated in a mannered way in which their complaints are formally addressed from the school management. The authors formulated all three phases from start to end process. The proposed process is validated in four private schools and got satisfactory results in terms of increased parents’ participation and decreased number of complaints.

This process will facilitate school managers to deal with parents effectively, collect the data from PTM, analyze it and use for the continuous improvement. Implementation of this process will ensure better meeting environment for the parents as well as for the teachers. The study bridges between quality management tools and BPM approach to improve the state of art of BPM practices that will lead to generate a trend of application of quality tools and management theories in private schooling industry.

The authors first time used BPM life-cycle approach to manage the process of PTM in private schools. The authors design a process to match the working of schools and the application of desired quality tools.

The purpose of this paper is to test the relationship of process approach (PA), customer focus approach (CFA) and school quality with the moderation of professional certification of school principal to fill the gap of quality management practices in private schools.

Study applied quantitative design with the sample of 401 principals of private schools. Questionnaires were adapted from different studies, and pilot study was carried out. Confirmatory factor analysis was done along with structural equation modeling.

Results indicate that the process approach has a significant effect on functional quality and academic quality of schools. Customer focus approach medicates the relationship of process approach and functional quality. The study found no evidence of the relationship of moderation of professional certification of school principal with process approach, functional quality and academic quality.

Study contributed through the generation of new dimensions of school quality, putting professional degree of school principal as a moderator and by providing basis to understand the implementation of quality management system in schools. The outcomes of study will guide school managers to implement the process management approach to improve the school quality.

Originality of the study is defined in three ways; first, it is first study that examines the relationship of process approach, customer focus approach and school quality with the moderation of professional certification of principal. Second, it chooses “single” schools that have not been subject of any quantitative research exclusively. Third, it is a first attempt to examine the working of private schools in Pakistan with respect to quality management principles.

The study aims to address the critical area of training and development within private educational small and medium-sized enterprises (SMEs) in Pakistan. It seeks to develop and standardize training and development process in private sector educational SMEs and establish a structured approach to training with the purpose of unlocking the full potential of the workforce, advancing educators’ professional growth and propelling organizational progress.

This study employs a meticulous three-phase approach. It begins with insightful interviews with school principals to investigate existing training practices. The subsequent phase involves formulating a comprehensive training and development policy, outlining purpose, scope, responsibilities, procedures and budget allocation. This policy undergoes participatory refinement to cater to specific SME needs. In the third phase, experimental design was adopted. Two groups, the experiment group and the control group, were formulated to check the effectiveness of proposed processes.

Rigorous statistical analysis, employing paired sample t-tests, unequivocally demonstrates a significant elevation in mean scores post-implementation of standardized training and development process. These findings affirm the efficacy of the policy in enhancing the effectiveness of training and development activities in private sector educational SMEs.

The research highlights profound implications. By establishing a structured approach to training and development, educational SMEs can not only advance educators’ professional growth but also propel organizational progress and enhance education quality. It will provide a structured and step-by-step process to boost the work quality of staff. The study emphasizes the need for consistent implementation.

This research marks a substantial stride in revolutionizing how human capital is cultivated in private sector educational SMEs. It positions them to exert a transformative impact on Pakistan’s educational landscape, furthering the journey toward excellence. The study suggests avenues for future research, including the adaptation of this model to diverse educational contexts and an assessment of its scalability.

This study aims to examine the impact of social advertising (informative, entertainment, credibility, ease of use, privacy and contents) on the buying behavior of Muslim consumers toward the fashion clothing brands during the Holy Month of Ramadan along with the moderating role of brand image. Precisely, it focuses on the marketing techniques and strategies in social advertising to enhance buying behavior.

Using the convenience sampling technique, data was collected from 304 Muslim consumers during the Holy Month of Ramadan. Questionnaires were self-administered, and data was analyzed via Smart partial least square structural equation modeling.

Social advertising (informative, entertainment, credibility, privacy, ease of use, contents) and brand image have a positive relationship with the buying behavior of Muslim consumers toward the fashion clothing brands during the Holy Month of Ramadan, while the brand image has nonmoderating effects. Furthermore, social advertising has a positive and significant relationship with the brand image.

This study is only limited to fashion clothing brands in the Malaysian Muslim community and is based only on the few dimensions of the theory of reasoned action and technology acceptance model (TAM).

Results clarified the impact of social advertising and brand image on the buying behavior of Muslim consumers toward the fashion clothing brands during the Holy Month of Ramadan and the moderating role of brand image in achieving the business objectives.

This study has evaluated the effects of social advertising and brand image in enhancing the buying behavior of Muslim consumers during the Holy Month of Ramadan toward the fashion clothing brands along with the moderating role of brand image based on the theory of reasoned action and TAM model. Precisely, this study examined the unique characteristics of social advertising and the relative importance of informative, entertainment, credibility, ease of use, privacy and content in enhancing the buying behavior of Muslim consumers during the Holy Month of Ramadan, where consumers are emotionally involved in buying fashion clothing brands due to Eid al Fitr celebration.

This research study investigates the factors that influence e-customer satisfaction, e-trust, perceived value and consumers repurchase intention in the context of the B2C e-commerce segment. It investigates the mediation effect of e-customer satisfaction, e-trust and perceived value on repurchase intention. It also examines the moderating role of prior online experience.

Based on the adapted questionnaire, pre-recruited enumerators collected the data from five leading business universities of Karachi. They distributed 425 questionnaires and received 415 questionnaires. The study has used Partial Least Square-Structure Equation Modeling (PLS-SEM) technique for data analysis.

We have tested 20 hypotheses, of which our results do not support five, including two direct, two mediating. Our results support all the direct hypotheses except the following two: (1) delivery service affects e-satisfaction (2) customer services quality effect on trust. We did not find support for the following two mediating hypotheses (1) e-satisfaction mediates delivery services and repurchase intention, (2) service quality mediates customers' service quality and repurchase intention. Our results do not support one moderating relationship. Prior online experience moderates e-perceived value and repurchase intention.

This research provides valuable information to the online retailers of B2C e-commerce, which can help them make strategies based on their consumers' behavior and encourage them to make repeat purchases from online retailing stores. It allows future researchers to replicate the model in cross-cultural studies in different product categories.

We have examined the moderating effect of prior online experience between (e-satisfaction, e-trust and perceived value) on the repurchase intention.

This research aims to focus on the environmentally specific transformational leadership (ETFL) of a chief executive officer (CEO) and aims to examine the effect of CEOs' ETFL on firm's proactive environmental strategies (PESs), by indicating the top management team's (TMT) green commitment as a mediator and regulative pressure as a moderator to understand the relation.

This study used multisource data from 170 small-to medium-sized manufacturing firms in China.

The results indicated that CEOs' ETFL was positively related to the TMT's green commitment, which, in turn, enhanced the firm's PESs. Moreover, regulative pressure strengthened the direct effect of CEOs' ETFL on their TMTs' green commitment and the indirect effect of CEOs' ETFL on the firm's PESs via TMTs' green commitment.

The tested importance of regulative pressure as an external condition that strengthens the effectiveness of CEOs' ETFL offers new theoretical insights to advance the literature on PESs.