Fawad Latif, Andrea Pérez, Waqar Alam and Adeel Saqib
Based on a review of previous literature that revealed a gap in the measurement of corporate social responsibility (CSR) from a customer perspective. The purpose of this study is…
Abstract
Purpose
Based on a review of previous literature that revealed a gap in the measurement of corporate social responsibility (CSR) from a customer perspective. The purpose of this study is to propose a multi-dimensional scale to measure customer perceptions of CSR.
Design/methodology/approach
Using a systematic development process, the scale items were generated through the review of CSR literature and the opinion of academic experts. The scale was validated using data collected from 393 customers of telecom industry. Data were initially subjected to exploratory factor analysis to identify the underlying scale dimensions. Confirmatory factor analysis was also conducted to validate the scale, test for reliability, convergent and discriminant validity.
Findings
The resulting scale is compounded of 30 items that load on five dimensions: developmental, ethical, relationship-building, responsiveness and information-sharing responsibilities.
Practical implications
The proposal of reliable measurement tools for evaluating customer perceptions is especially relevant for companies because of their significant role in influencing the design and implementation of corporate actions. The multi-dimensional scale developed in this study helps scholars and practitioners to better understand customer perceptions of the CSR actions that companies implement to improve these stakeholders’ satisfaction. In doing so, the scale is especially useful for companies to measure how well they respond to customer needs in their daily routines.
Originality/value
There is a significant lack of research into the development of reliable and valid tools to measure CSR from a customer perspective. The contribution of this study focuses on the identification of the five dimensions that determine CSR toward customers while it also provides a detailed scale to measure customer perceptions of these CSR dimensions.
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Umar Farooq Sahibzada, Khawaja Fawad Latif, Yan Xu and Roshi Khalid
Constructed upon the knowledge-based view, the purpose of this study is to investigate the interrelationship between internal marketing, knowledge management processes and…
Abstract
Purpose
Constructed upon the knowledge-based view, the purpose of this study is to investigate the interrelationship between internal marketing, knowledge management processes and knowledge worker satisfaction. The study also postulates that specific combinations of internal marketing dimensions and knowledge management processes can lead to improved knowledge worker satisfaction.
Design/methodology/approach
The study sample is gathered from 248 personnel of Pakistan higher education institutions (HEI’s). The interrelationships are checked through Smart PLS 3.2.8. The fuzzy set qualitative comparative analysis (fsQCA) is used to examine configurational paths for improving knowledge worker satisfaction.
Findings
The results of the study show that in HEI’s, internal marketing has a substantial influence on knowledge management processes, and knowledge management processes strongly enhance knowledge worker satisfaction. The result from fsQCA reveals multiple configurational paths to improve knowledge worker satisfaction.
Originality/value
There is a scarcity of research that has explored the association of internal marketing, knowledge management processes and knowledge worker satisfaction. This study attempts to examine their inter-relationships in HEI’s. Methodologically, the study contributes by combining direct and configurational methods to foster the knowledge of organizational (higher education) matters. The use of fsQCA reveals multiple pathways to improve knowledge worker satisfaction and exposes asymmetric relationships between internal marketing and knowledge management processes that lead to knowledge worker satisfaction. The study identifies the interactions among variables that might not be directly obvious via conventional symmetric methods.
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Khawaja Fawad Latif and Frederic Marimon
The purpose of this paper is twofold. First is the validation of a scale to measure the servant leadership of the university leaders. Second is to analyze how servant leadership…
Abstract
Purpose
The purpose of this paper is twofold. First is the validation of a scale to measure the servant leadership of the university leaders. Second is to analyze how servant leadership affects the career satisfaction and life satisfaction of the academics.
Design/methodology/approach
Using a survey of 148 academics at universities located in Spain collected in May 2018, a couple of models were conducted using structural equation model techniques: a confirmatory factor analysis of second order in order to assess the leadership scale and a mediation model to assess how servant leadership impacts on the life satisfaction through career satisfaction.
Findings
Results reveal that leadership is a multi-dimensional construct having dimensions namely: behaving ethically, development, emotional healing, empowerment, pioneering, relationship building and wisdom. The total effect of servant leadership on life satisfaction is null due to a competitive mediation of career satisfaction.
Originality/value
Research on servant leadership has primarily focused on business organizations through extensive search in peer-reviewed databases the authors could not find a scale to measure servant leadership behavior in higher education. Additionally, the study assesses the role of career satisfaction as mediator between servant leadership and life satisfaction. Existing research has called for further research into both career and life satisfaction. Life satisfaction research has been criticized on the grounds that it has mainly overlooked the work/organizational settings. Moreover, the authors could only find little research into life satisfaction in higher education, that too in context of students.
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Umar Farooq Sahibzada, Cai Jianfeng, Fawad Latif and Zahid Shafait
Higher Education Institutions (HEIs) require regular generation of information determining what employees want from their institution and their real feelings about their jobs…
Abstract
Purpose
Higher Education Institutions (HEIs) require regular generation of information determining what employees want from their institution and their real feelings about their jobs. Internal marketing (IM) can be a significantly valuable source of generating such information for HEIs to assess perceptions about institutions’ initiatives pertinent to their staff members. However, there has been a significantly limited research to operationalize IM in HEIs. Hence, the purpose of this paper is to develop and validate a multi-dimensional instrument for measuring IM in the HEIs in China and to assess the impact of IM on university performance.
Design/methodology/approach
The research used methodological triangulation that involved both qualitative and quantitative methodologies. The qualitative technique was used to generate scale items to measure IM and the quantitative technique was utilized to test and validate the scale. The study sample included 576 academics and administration staff from universities in China.
Findings
The study found that IM has six dimensions, namely internal communications, training and development, interrelations, motivation, rewards and work support. The study also found a significant impact of IM on university performance.
Research limitations/implications
The sample size used was taken from a single province, which can ultimately limit the generalizability of the results. The scale shall be tested in a different cultural setting to extend its generalizability. In comparison with previous studies, the results of the current study provide a more absolute coverage and understanding of various dimensions used in measuring IM in HEIs. Furthermore, this research can provide a context for the management to develop policies that could foster positive employee and organizational outcomes in HEIs.
Practical implications
This reliable and valid six-dimensional scale offers a practical way to measure staff perceptions of IM that are key for HEIs to be judged as staff-centered organization. Based on the knowledge, HEIs can use the information to identify the areas in which they are lacking and can further improve. IM scale can significantly help the HEIs to communicate to the staff members their service mindedness and staff orientation. IM can help foster knowledge management in organizations by utilizing IM, thereby contributing to the professional and organizational interaction.
Originality/value
Despite the focus on IM in existing literature, there is a significant lack of research on IM in the education sector. This study developed a simple and practical instrument to measure the IM construct in HEIs. Scholars have asked for context-specific measures of IM and with significantly limited research on IM in higher education, there is also a scarcity of research in the context of higher education in China. This is the first study to assess the multi-dimensionality of IM in HEIs and the impact of IM on organizational performance in Chinese higher education.
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Ansar Javed, Khawaja Fawad Latif, Umar Farooq Sahibzada and Nadia Aslam
Based on the knowledge-based view (KBV) and theory of planned behavior (TPB), the study aims to investigate the impact of sustainable leadership (SL) on knowledge management…
Abstract
Purpose
Based on the knowledge-based view (KBV) and theory of planned behavior (TPB), the study aims to investigate the impact of sustainable leadership (SL) on knowledge management processes (KMPs) and the direct influence of KMPs on sustainable competitive advantage (SCA). Additionally, it aims to explore the mediating role of knowledge worker social responsibility (KWSR) in the relationship between KMPs and SCA. Furthermore, this study aims to evaluate the moderating effect of knowledge sabotage behavior (KSB) on the relationship between KMPs and KWSR.
Design/methodology/approach
The sample frame consisted of 354 academic and administrative workers from Pakistan’s higher education institutions. The hypothesized relationships were tested using the PLS-SEM approach.
Findings
The study found a significant positive effect of SL on KMPs as well as KMPs on SCA. Partial mediation of knowledge worker social responsibility between knowledge management processes and sustainable competitive advantage was confirmed. Furthermore, our findings indicate the negative moderating effect of knowledge sabotage behavior on the relationship between KMPs and KWSR.
Practical implications
The outcomes of this research strengthen the universities’ experience of Leadership and recommend how academics and administrators of higher education institutes can value knowledge management, which improves competitive advantage.
Originality/value
The originality of the study lies in elucidating the direct relationship of SL & KMPs with the moderating role of KSB in the link between KMPs and KWSR and the mediating effect of KWSR on the relationship between KMPs and SCA in the setting of higher education institutions (HEIs) in Pakistan. Furthermore, this study provides in-depth insights into the existing body of knowledge on the KBV and TPB about SL, KMPs, and SCA.
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Rabail Tariq, Yifan Wang and Khawaja Fawad Latif
Through the lens of resource-based view (RBV), knowledge-based view (KBV) and DCV, this paper aims to investigate the relationship of entrepreneurial leadership (EL) on the…
Abstract
Purpose
Through the lens of resource-based view (RBV), knowledge-based view (KBV) and DCV, this paper aims to investigate the relationship of entrepreneurial leadership (EL) on the project success (PS) and further examines the mediating effect of knowledge infrastructure capability (KIC), knowledge-based dynamic capability (KBDC) and Big data analytic capability (BDAC).
Design/methodology/approach
The data were collected from 467 employees working on project in software companies. The data were evaluated using SMART-PLS, a structural equation modeling (SEM) tool.
Findings
The study revealed a significant impact of EL on the PS, the study also found the significant mediation role of KIC, KBDC and BDAC on the EL and PS relationship.
Originality/value
The research gives valuable insight into the effective role of EL as a contemporary leadership style in project-based firms. Also, this research is one of the first to examine knowledge-oriented dynamic capabilities (DC) as a knowledge fulcrum in project execution. These DC have been empirically proven to facilitate EL in achieving PS and support the firm in competing in an uncertain environment.
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Khawaja Fawad Latif, Iftikhar Ahmed and Suhaib Aamir
The objectives of the study are threefold. First, it offers the development and validation of a scale to measure public sector servant leadership. Second, the study assesses the…
Abstract
Purpose
The objectives of the study are threefold. First, it offers the development and validation of a scale to measure public sector servant leadership. Second, the study assesses the mediating role of self-efficacy in the relationship of servant leadership with life satisfaction. Finally, based on the tenets of complexity theory, fsQCA was utilized to identify the causal recipes that could lead to improved self-efficacy and life satisfaction in public sector employees.
Design/methodology/approach
Following a cross-sectional research design, data were collected from 352 public sector employees in Pakistan. CB-SEM and fsQCA techniques were used for data analysis.
Findings
Results revealed that leadership is a multidimensional construct having dimensions: authenticity, behaving ethically, development, emotional healing, humility and wisdom. Furthermore, the results showed a significant inter-relationship of servant leadership with self-efficacy and life satisfaction. Self-efficacy mediated the relationship between servant leadership and life satisfaction. The results showed various configurations of servant leadership dimensions leading to improved self-efficacy and life satisfaction.
Originality/value
This is one of the first studies to conceptualize the SL in the public sector and to develop a multidimensional scale for measuring and assessing its psychometric properties. The research contributes to existing knowledge by examining the role of servant leadership in promoting employee life satisfaction through self-efficacy. As a methodological contribution, the study is one of the first to use fsQCA in SL literature. Due to the greater emphasis on symmetric methods, there is a significant lack of research studies on causal configuration in public sector organizations.
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Khawaja Fawad Latif, Aqib Nazeer, Faisal Shahzad, Mohsin Ullah, Muhammad Imranullah and Umar Farooq Sahibzada
Drawing on the knowledge-based view (KBV), the study investigates the impact of entrepreneurial leadership (EL) on knowledge management (KM) processes and further examines the…
Abstract
Purpose
Drawing on the knowledge-based view (KBV), the study investigates the impact of entrepreneurial leadership (EL) on knowledge management (KM) processes and further examines the mediating role of KM processes on the linkage between EL and project success (PS).
Design/methodology/approach
Survey data were collected from 304 project workers in software projects, and the proposed relationships were assessed through SMART-PLS structural equation modeling tool.
Findings
The study found a significant impact of EL on KM processes and PS. The analysis also revealed that KM processes significantly impact project success while EL impact PS indirectly through KM processes.
Originality/value
The relevancy of the research stems from the scarcity of research on EL, while studies on the role of leadership as a predictor of KM are significantly limited. Additionally, there is a scarcity of research on the impact of KM on project success. This is one of the earliest studies that investigate the inter-relationship among EL, KM processes and project success.
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Muhammad Shakil Ahmad, Ahmed Jamil, Khawaja Fawad Latif, T. Ramayah, Jasmine Yeap Ai Leen, Mumtaz Memon and Raza Ullah
The purpose of this paper is to examine the impact of different food choice motives on attitude and, subsequently, the impact of attitude, subjective norm and perceived…
Abstract
Purpose
The purpose of this paper is to examine the impact of different food choice motives on attitude and, subsequently, the impact of attitude, subjective norm and perceived behavioural control on the purchase intention of Pakistani ethnic food, based on the food choice motives theory and the theory of planned behaviour.
Design/methodology/approach
Using an intercept survey, data were collected from 559 local tourists coming from different areas of the country, who visited Swat, Gilgit and Muree regions of Pakistan, and the data were analysed using SmartPLS software.
Findings
In terms of direct effects, mood, familiarity, natural content and price were found to be significant predictors for attitude, whereas attitude, subjective norm and perceived behavioural control were found to positively affect intention to purchase Pakistani ethnic food. In addition, attitude was found to serve as a mediator for the relationships between mood, familiarity, sensory appeal and price on purchase intention.
Originality/value
This study has shed some light on the food choice behaviour of domestic tourists opting for their own local cuisine in Pakistan, which is under-represented in the tourism and food research literature. We also tested an integrated model of food choice motives and the theory of planned behaviour in modelling purchase intention in the tourism perspective. The present study also adds to the existing literature on mediation by modelling attitude as a mediator between food choice motives and purchase intention in the context of a developing country.
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Faisal Shahzad, Mushahid Hussain Baig, Ijaz Ur Rehman, Fawad Latif and Bruno S. Sergi
The purpose of this paper is to study whether the presence of women directors on the corporate board influences financial performance (FP). To examine the underlying causal…
Abstract
Purpose
The purpose of this paper is to study whether the presence of women directors on the corporate board influences financial performance (FP). To examine the underlying causal mechanism, the authors modeled firm-level intellectual capital efficiency (ICE) in the relationshipbetween board gender diversity (BGD) and FP.
Design/methodology/approach
Using a sample of 5,879 US firms, a structural model of BGD, IC and FP is conceptualized by accounting for the endogeneity issues and alternative measures of the key variables in the empirical framework. In the model, the percentage of women directors is taken as BGD measures and value-added intellectual coefficient as an IC performance measure, considering governance and corporate performance measures.
Findings
The authors find a significant impact of BGD on FP. In particular, the results suggest: BGD is linked to IC; the influence of board gender diversity on the FP is indirect; and ICE fully mediates the relationship between BGD and FP.
Originality/value
To the best of the author’s knowledge, no study has empirically investigated whether the firm-level IC performance explains the influence of BGD on FP. Drawing on the resource-based view and organizational learning theory of the firm, the authors empirically modeled the relationship between BGD and FP through a mediation mechanism of firm-level ICE to fill the void in the literature.