Irna Ishrat, Mohammad Hasan, Ayesha Farooq and Fateh Mohd Khan
Marketing is all about understanding your consumers and giving them what they want. However, this process becomes more complicated in times of economic crisis and national…
Abstract
Purpose
Marketing is all about understanding your consumers and giving them what they want. However, this process becomes more complicated in times of economic crisis and national slowdown. Consumers can become scattered and unpredictable in their behaviour, making it hard to understand what they want or need. At times like these, it is more important than ever to rely on qualitative market research to understand the views of consumers and managers. Thus, this study aims to look at the significant consumer challenges that arise during times of crisis and the marketing strategies that managers prefer to counter the crisis.
Design/methodology/approach
The data collected for this study involves an extensive literature review followed by personal interviews with industry experts. This study presents two separate models, indicating hierarchical relationships among consumer challenges during crisis and marketing strategies using the total interpretive structural modelling approach. Further MICMAC analysis (popularly known as cross-impact matrix multiplication) was also performed to assess each variable's driving and dependence power.
Findings
“Price sensitiveness” and “adaptive buying” result as driving factors with the highest driving and lowest dependence power, which further gives rise to other consumer behaviour challenges. Likewise, the most critical strategies are “information systems” and the formation of “crisis management teams” during a crisis. At the same time, other strategies have resulted as linkage and dependent factors and none as the autonomous factor.
Originality/value
This paper provides a systematic understanding of how a manager can understand the challenges consumers face during a crisis and suggests a powerful summary of strategies companies can implement to sail through a crisis.
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Saurabh Kumar Dixit, Antonia Correia and Sangeetha Gunasekar
Aiman Nariman Mohd-Sulaiman and Mohsin Hingun
This paper aims to examine the potential liability of companies and their board members arising from the use of digital technology and social media as communication and engagement…
Abstract
Purpose
This paper aims to examine the potential liability of companies and their board members arising from the use of digital technology and social media as communication and engagement tools with investors and shareholders.
Design/methodology/approach
The research relies on a qualitative study using legal analysis of corporate and capital market laws as well as the outcome of legal proceedings and regulatory actions to ascertain conduct that could expose companies and boards to liability risks.
Findings
Social media characteristics expose unwary directors and companies to potential liability for oppressive conduct, selective disclosure or misleading statements.
Research limitations/implications
This paper informs boards and companies of the types of conduct that could expose companies and boards to liability when social media is relied on to communicate with shareholders and investors.
Originality/value
The paper contributes to the literature on social media, capital market and corporate communication by presenting the legal perspective concerning reliance on social media as shareholders’ engagement and corporate communication tool.
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Compared with its status in Islamic history, the mosque today has become a distinctive phenomenon, perceived as an identity vessel of contemporary Islamic architecture that…
Abstract
Purpose
Compared with its status in Islamic history, the mosque today has become a distinctive phenomenon, perceived as an identity vessel of contemporary Islamic architecture that conveys sacred metaphysical meanings. Since the advent of modernity Muslim societies has become increasingly secularized; the relationships of the sacred–secular and the divine-based demythologized knowledge have been deformed. The mosque was glossed over as the sole contemporary sacred edifice that bears metaphysical/Islamic connotations with cultural continuity. Its architecture, meanings and function have gone through a process of metamorphosis, particularly the state mosques. The contemporary mosque as such is facing a “semiological deterioration.” State mosques today are symbolic statements and communicative messages of their rulers’ power and national sovereignty, with a subsidiary role for worship, i.e., the sacred has turned into a secular power metaphor. This led to a state semantic confusion accompanied by a loss in the deeply rooted collective cultural codes of the sacred. The purpose of this paper is to investigate the metamorphosis of the semiological connotation of the contemporary mosque, with a special focus on grand state mosques, and its effects on the architecture of the contemporary mosque.
Design/methodology/approach
This paper is theoretical research (no case studies included).
Findings
The metamorphosis that the contemporary mosque is experiencing today as a religious edifice with symbolic connotations and architectural iconism is but an effect of the changes that occurred in the concept of the scared and its relationship to the secular in contemporary Muslim communities, as a result of modernity. Such conceptual changes led to altering the deeply rooted cultural codes to be replaced by new intentional codes, used today as vehicles of communication in mosque architecture, especially in grand state mosques. Contemporary state mosques with its new symbolism and semantic meanings have contributed to redefining the concept of the contemporary mosque in general.
Originality/value
Mosque architecture today receives a significant importance. Many conferences and awards are dedicated to celebrating this phenomenon. Attempts to define the criteria and style of the contemporary mosque architecture are mounting. However, rarely there are studies that defy such attempts in a critical manner. This research seeks to criticize such approaches by highlighting the essence of the transformation in mosque architecture and its relationship to the concepts of the sacred and the secular, from a semiological perspective.
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Yang Tian, Tak Jie Chan, Tze Wei Liew, Ming Hui Chen and Huan Na Liu
Social media usage has been documented to affect the psychological well-being of its users. This study aims to examine how social media overload influences cognitive fatigue among…
Abstract
Purpose
Social media usage has been documented to affect the psychological well-being of its users. This study aims to examine how social media overload influences cognitive fatigue among individuals in Malaysia.
Design/methodology/approach
This study employed a comprehensive research framework based on the stressor-strain-outcome (SSO) model to examine how perceived overload affects social media cognitive fatigue through emotional exhaustion and anxiety. Survey data were gathered from 451 social media users in Malaysia, and data analysis was performed using PLS-SEM.
Findings
The findings revealed that information overload, communication overload and interruption overload are antecedents of emotional exhaustion. Communication overload, interruption overload and cognitive overload were identified as antecedents of anxiety, while emotional exhaustion and anxiety were confirmed as predictors of social media cognitive fatigue. However, pathway analysis indicated no relationship between emotional exhaustion and anxiety.
Originality/value
Our study contributes to the literature on media technology and media psychology by examining the psychological mechanisms (emotional exhaustion and anxiety). The findings offer implications for service providers, practitioners and social media users, as they facilitate measures and strategies to mitigate the adverse effects of social media while elevating psychological well-being.
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Alina Sawy and Dieter Bögenhold
Social media has been gaining importance in recent years as an integral part of entrepreneurs’ business and marketing strategies. At the same time, the entrepreneurial use of…
Abstract
Purpose
Social media has been gaining importance in recent years as an integral part of entrepreneurs’ business and marketing strategies. At the same time, the entrepreneurial use of social media can lead to dark and negative consequences. This aspect has received less attention in the literature so far. The purpose of this study is to advice entrepreneurial practitioners to balance the sides of pros and cons as being an inherent reality to acknowledge the full scenario of business life and the interplay of diverse influences.
Design/methodology/approach
The qualitative interviews focused on the dark side experiences of micro-entrepreneurs on social media and on strategies to protect their private identities and businesses from those dark side effects. For the theoretical classification of dark side experiences, the framework of Baccarella et al. (2018) was used and adapted based on the experiences reported.
Findings
To the best of the authors’ knowledge, the study is one of the first to provide an understanding of the negative experiences micro-entrepreneurs face on social media. The research showed the relevance of five out of the seven dark-side building blocks and identified time as a further influential aspect. Thereby, the authors learn to comprehend the negative sides of social media for micro-operated businesses. The findings highlight the need to understand entrepreneurial social media use with simultaneously negative hazards and economic and social challenges. Addressing the entanglement of the entrepreneurial and private selves of micro-entrepreneurs, the findings demonstrate entrepreneur’s attempts of distancing or cleaning the negativity from their private identities and their businesses.
Originality/value
This paper problematizes dark sides as critical elements in entrepreneurial practice, which are too often neglected when discussing entrepreneurial marketing in general and entrepreneurship in social media specifically. The self is always captured between two sides, including the problematic (“dark”) and the bright.