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The purpose of this paper is to explore changes in life goal importance and subjective well-being, and to uncover if life goal importance predicts subjective well-being of people in the northeast of Thailand.

The data of two surveys conducted in 2006 (n = 184) and 2016 (n = 184) were used. The samples were selected by using multiple sampling techniques and subsampled by age and gender. The data were analysed using descriptive statistics, independent t-test and multiple linear regression.

Paired sample t-test revealed that the change of individual parameters under extrinsic life goals are most evident, these parameters include owning a big house, free of debts, owning amenities, living in clean and pleasant environment, having fewer children, children obtaining formal education, good behaviour of children and good health. The authors also found that two parameters under relational life goal were found different (good family relationship, hosting community events and activities). Satisfaction with living conditions deteriorated while satisfaction with life improved. The model from 2005 confirms that life goal importance predicts subjective well-being, while the opposite with the 2016 model. The direction of prediction of extrinsic, intrinsic and relational life goal importance on subjective well-being between 2006 and 2016 models are in opposite direction.

The study extends the authors understanding of the link between the importance of life goals and subjective well-being, which was previously confined to the advancement towards life goals (goal achievement).

The purpose of this paper is to investigate the extent to which the Thai Universal Healthcare Insurance Coverage Scheme (UC) has contributed to villagers’ well-being in the northeast of Thailand. Public opinion polls specifically advocate the schemes are used to justify its ongoing political support. However, the question still remains as to whether it has made a difference in the lives of poorer rural people.

A multi-methods approach and a well-being focused evaluation (WFE) approach are used to understand villagers’ experiences of having and using the scheme and investigate the villagers’ satisfaction with the scheme and how this satisfaction has contributed to their life as a whole.

It is found that the scheme had made a valuable contribution to improving perceived well-being amongst villagers. Apart from the direct benefits of having that healthcare when needed, there is also the indirect benefit of increasing villagers’ sense of security that healthcare will be accessible if required.

There are still pertinent issues for policy consideration; for example, almost 31 per cent of the villagers with the card have never used it. Approximately 22 per cent of people using the card reported dissatisfactions. Although healthcare direct-costs were now more affordable, a range of opportunity costs, geographic, social, cultural and other factors still need to be factored into further policy and service development to make the scheme more equitable and effective.

The study proposes “WFE”, a new evaluation approach. WFE may also be applied to other forms of social policy particularly concerning the impact of its policy on people's well-being.