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1 – 4 of 4Fan Hong‐bo, Wang Hui‐long, Guo Xing‐peng and Zheng Jia‐shen
The effect of sodium N,N‐diethyl dithiocarbamate (SDEDTC) on the corrosion of carbon steel in 0.5mol/L hydrochloric acid (HCl) solution was studied using weight loss…
Abstract
The effect of sodium N,N‐diethyl dithiocarbamate (SDEDTC) on the corrosion of carbon steel in 0.5mol/L hydrochloric acid (HCl) solution was studied using weight loss, potentiodynamic polarisation curves and impedance measurement methods. Experimental results revealed that SDEDTC acted as an inhibitor in acid environments. Moreover, the compound was a mixed‐type inhibitor, acting predominantly as a cathodic inhibitor. Inhibition efficiency increased with increasing SDEDTC concentration at different temperatures. The corrosion inhibition mechanism of SDEDTC for carbon steel in HCl solution was also investigated by impedance techniques.
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Hong-Bo Jiang, Zou-Yang Fan, Jin-Long Wang, Shih-Hao Liu and Wen-Jing Lin
This study adopts the elaboration likelihood model and configuration perspectives to explore the internal mechanisms underlying the influence of live streaming on consumer trust…
Abstract
Purpose
This study adopts the elaboration likelihood model and configuration perspectives to explore the internal mechanisms underlying the influence of live streaming on consumer trust building and purchase intention.
Design/methodology/approach
This study invited 757 experienced live streaming e-commerce users from Chinese platforms such as TikTok and RED, who participated in survey by filling questionnaires collected online. The research employed a mixed-method approach using SEM and fsQCA. SEM was utilized to analyze quantitative data to determine the direct and mediated relationships within product trust, while fsQCA served as a complement to identify the combinations of conditions that enhance product trust.
Findings
The findings reveal three important insights. Firstly, in the context of live streaming e-commerce, both product characteristics and streamer characteristics significantly influence consumers' trust in products. The para-social interaction plays a partial mediating role in the relationship between streamer characteristics and product trust. Secondly, four distinct paths are identified that contribute to enhancing product trust in live streaming e-commerce. Thirdly, PSI emerging as a core condition across all four paths, underscores the importance for merchants to foster positive social interactions with consumers beyond the live streaming environment.
Originality/value
This study enhances understanding of the dynamic live streaming e-commerce industry, offering insights into consumer behavior and practical guidance for merchants seeking to build engaged, trustworthy customer relationships.
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Hong Bo Liu, Breda McCarthy, Tingzhen Chen, Shu Guo and Xuguang Song
– The purpose of this paper is to examine how the Chinese wine market can be meaningfully segmented and to explore marketing implications for the Australian wine sector.
Abstract
Purpose
The purpose of this paper is to examine how the Chinese wine market can be meaningfully segmented and to explore marketing implications for the Australian wine sector.
Design/methodology/approach
The research is descriptive in nature, using an online survey to collect quantitative data on wine consumer behaviour. A total of 407 responses were obtained. Data analysis included descriptive analysis (frequency distributions) and cluster analysis.
Findings
The research identifies three clusters of wine consumers: “the extrinsic attribute-seeking customers”, “the intrinsic attribute-seeking customers” and “the alcohol level attribute-seeking customers”. These groups of consumers were categorised using a behavioural (benefit) segmentation base.
Research limitations/implications
The use of an internet survey and convenience sample limits generalisation of the findings. The adoption of a behavioural basis in conducting the segmentation is a limitation. The use of more complex segmentation bases, such as psychographics, may yield a richer understanding of the Chinese wine consumer in future studies.
Practical implications
The customer profiles provide Australian wine marketers with an insight into Chinese wine consumer behaviour. Brand positioning can be improved by ensuring that the brand emphasises certain product attributes which the segments value when choosing wine.
Originality/value
Little previous research on market segmentation has been conducted in mainland China. For Australian wine marketers, this study provides a baseline study into market segmentation and may assist with targeting and brand positioning decisions.
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Quan-Quan Wang, Hong-Bo Zhu, Ru-Shan Chen and Yun-Qin Hu
Analysis of the frequency selective surface (FSS) is of great significance. In the method of moments, when the electric size of the FSS increases, huge in-core memory and CPU time…
Abstract
Purpose
Analysis of the frequency selective surface (FSS) is of great significance. In the method of moments, when the electric size of the FSS increases, huge in-core memory and CPU time are required. The purpose of this paper is to efficiently analyze the finite FSS backed by dielectric substrate utilizing sub-entire-domain (SED) basis function method.
Design/methodology/approach
Different types of SED basis functions are generated according to the locations of the cells in the entire structure, and a reduced system is constructed and solved. The couplings of all cells of the FSS are taken into account by using Green’s function and Galerkin’s test procedure. The spatial Green’s function is obtained with the discrete complex image method. The reflection and transmission coefficients of the FSS are calculated using the far field of the FSS and the metallic plate with the same size.
Findings
Moderate problems of the finite FSS backed by dielectric substrate are solved with the SED basis function method. The original problem can be simplified to two smaller problems. It enables a significant reduction to the matrix size and storage, and efficient analysis of FSS can be performed. The band-stop type of FSS can be composed of periodic conductive patch cells on the dielectric substrate, and shows total reflection property at the resonant frequency.
Originality/value
The SED basis function method is mostly used to analyze periodic PEC structures in free space. The layered medium Green’s function is successfully employed and several dielectric substrate backed finite FSSs are discussed in this paper. The calculation of reflection and transmission coefficients, which are more effective rather than far field scattering of the FSS, are described.
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