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Article
Publication date: 7 June 2018

Faiqa Kiran, Ahsan Zubair, Irum Shahzadi and Aamir Abbas

The purpose of this paper is to first bring to light the essential digital strategies to study organizations. Second, how businesses can improve their strategic capabilities by…

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Abstract

Purpose

The purpose of this paper is to first bring to light the essential digital strategies to study organizations. Second, how businesses can improve their strategic capabilities by using the information gathered from internet sources or networks. Third, this study investigates how employees in an organization tend to engage in positive and/or negative gossip and how gossips affect coworker-rated informal influence in organization and supervisor-rated performance. Social network analysis is used to find the underlying relationships between gossips, coworker-rated influence and supervisor-rated performance.

Design/methodology/approach

This research paper is divided into two parts. The first study based on profound synthesis of literature. Major digital sources to study organizations are identified. The strategies requirement for each channel is identified. Suggestions are given to managers to improve strategic decision-making based on big data. The second study is a cross-sectional study where questionnaires (survey) are used to elicit data. Social network analysis is used to analyze the data using ucinet 6 software.

Findings

The findings of the study pinpoint the skills required to analyze large data, available in organizations. The second study finds out that close friends are more engaged in gossips than coworkers who have only working relationships. The friends having high structural embeddedness are more likely to be involved in negative gossips. Coworker perceives those employees who are engaged in negative gossips as having high informal influence. However, there is negative relationship between negative gossips and supervisor-rated influence.

Research limitations/implications

The research study is cross-sectional in design; however, longitudinal design can be used to gain more insights about negative gossips and their effects. Second, a very small sample is used in this study.

Practical implications

This study can be used to understand informal communication network in the organization. Managers can use this channel to pass information quickly, as informal channels are faster than formal communication channels. This research can be used to understand the underling relationships between the coworkers in organizations

Originality/value

This paper provides guidelines to organizational life and information on how the informal networks within organization can be studied.

Details

The Bottom Line, vol. 31 no. 2
Type: Research Article
ISSN: 0888-045X

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Article
Publication date: 23 January 2023

Faiqa Ahmad

The objective of this study was to look closely at how domestic violence is represented in Pakistani drama serials to see if portrayals are reinforcing stereotypical and/or…

132

Abstract

Purpose

The objective of this study was to look closely at how domestic violence is represented in Pakistani drama serials to see if portrayals are reinforcing stereotypical and/or patriarchal values, or breaking the rigid norms.

Design/methodology/approach

With the help of dispositive analysis within the critical discourse approach, the prominent and non-dominant discourses about domestic violence were identified and discussed. Episodes from two popular drama serials, Kaisa Yeh Naseeban and Khaas, released in 2019, were watched with special focus on texts on domestic violence alongside objects and actions.

Findings

Analysis showed that both drama serials gave importance to socio-systemic and liberal humanist instrumentalism discourses, which describe domestic violence as a result of social structures and that abuse is used to assert control, respectively. However, some instances were noted where patriarchal values were encouraged.

Originality/value

As media has become a powerful tool of influence and awareness in the recent times, it is imperative that the content watched on it by millions of people be studied and analyzed. It is claimed that Pakistani drama serials with wide following and that are made on social issues around women aim to raise awareness and empower them. Domestic violence is a prevalent issue in Pakistan, and no research till date has examined representation of domestic violence on Pakistani popular media, which may influence response to domestic violence, which this paper aims to do.

Details

Qualitative Research Journal, vol. 23 no. 2
Type: Research Article
ISSN: 1443-9883

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