Beatrice Luceri, Fabrizio Laurini and Sabrina Latusi
The study develops a decision support system for the spatial distribution of store flyers, identifying a number of factors related to the demand and the competition influencing…
Abstract
Purpose
The study develops a decision support system for the spatial distribution of store flyers, identifying a number of factors related to the demand and the competition influencing the complexities of their allocation to the target population.
Design/methodology/approach
The model was developed incorporating the insights found in existing marketing literature and bypassing the limitations of the managerial practices. To this end, an in-depth discussion with a panel of retailers was held. The model was tested in collaboration with a retail chain.
Findings
The proposed system is flexible and provides an almost endless array of solutions in accordance with the retailer's strategic approach to the market. It captures the key trade-offs that need to be made during the decision-making process of a retailer with limited marketing resources.
Practical implications
The traditional managerial approach, based on a set of operational steps, is overtaken by a model that systematically considers the interrelationships between the decision-making factors involved.
Originality/value
This is the first attempt to analyse spatial distribution of store flyers, a topic that has yet to be explored in retail marketing research. The paper conceptualises the key variables which affect the optimisation problem and reviews the different streams of extant research to obtain the appropriate insights.
Details
Keywords
Curtis Grimm, Michael Knemeyer, Mikaella Polyviou and Xinyi Ren
The purpose of this paper is to identify and review empirical strategic management articles that pertain to supply chain management (SCM) and are published in top management…
Abstract
Purpose
The purpose of this paper is to identify and review empirical strategic management articles that pertain to supply chain management (SCM) and are published in top management journals.
Design/methodology/approach
The researchers review all articles published in five top management journals, namely, Academy of Management Journal, Administrative Science Quarterly, Management Science, Organization Science, and Strategic Management Journal, from 2004 to 2013, to identify empirical articles relevant to SCM. The researchers subsequently categorize the literature in thematic categories and subcategories, and they identify the theories informing the research and the methodologies applied.
Findings
The most prevalent finding of this literature review is that abundant research pertaining to SCM is being published in top management journals. This demonstrates that SCM is a broad phenomenon studied by scholars across disciplines; thus, a broader literature perspective can be beneficial to those working in this area. Moreover, the reviewed studies are informed by theories that extend beyond the “traditionally used” resource-based view and transaction cost economics. Finally, the majority of the research suggests an inter-organizational scope.
Originality/value
This study familiarizes logistics/SCM scholars with SCM-related research conducted in the strategic management field, informing them about the types of phenomena studied by strategic management scholars, the theoretical lenses and literature used to enhance understanding of these phenomena, and the empirical methodologies applied to examine those. Importantly, through this familiarization, logistics/SCM scholars can learn from but also contribute to the strategic management literature that pertains to SCM.