Search results

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.

The recession in British industry has put a number of companies out of business, but if there is one industry which has prospered during the past few years, it is that represented by the considerable amount of literature produced every day on the effects of the recession on British industry. Yet it is noteworthy that most of the analysis of the country's ills is based on the views of academicians and economic “gurus” rather than on properly researched data obtained from the market place.

Addresses the issue of adaptation by indigenous Greek export manufacturing firms in their business relationships with UK importers. Fifty‐three manufacturers in Greece were included in the research sample. Results suggest that these Greek manufacturers were involved in considerable levels of modification in most marketing and organizational aspects of their relationships with UK importers. Reports high levels of satisfaction with the overall adaptation made in this relationship. However, finds that in some areas, such as promotion and marketing research, Greek firms were involved in insufficient modification or adaptation, with negative repercussions on the development of the trading association. These research findings have important implications for business practitioners in both exporting and importing firms.

Explores two theoretical constructs evident in the exporting area of the international marketing literature: export stimuli and export barriers. Takes account of the manner in which these explanatory variables can predict export behaviour among small and medium‐sized firms. Discussion centres primarily on the tenet that a significant degree of dormant export potential tends to lie at the pre‐export phase of export development; that is, encouraging non‐exporters to become exporters is perhaps a more fertile area of interest for government than attempting to increase the export activity of marginal exporters. Uses classificatory schemas as a basis for conceptualizing export stimuli and export barriers for non‐exporters, so as to provide a platform to establish the ingredients of these constructs. Conducts an evaluation of the advances in empirical research regarding export stimuli and export barriers in the form of a critique.

A practical approach to assessing sales performance can cost little to implement and provide valuable feedback for both company and salesforce.