Vojtěch Heřmanský, M. Bilinski, H. Binner, Joon Lee, Dave Lowrie and M. Whiteside
The members of the chapter at the annual meeting held on 27 November 1992 in Brno decided not to split after the separation of Czechoslovakia. It was suggested to organise a…
Abstract
The members of the chapter at the annual meeting held on 27 November 1992 in Brno decided not to split after the separation of Czechoslovakia. It was suggested to organise a larger chapter from the Central European States to provide greater co‐operation and better functioning of the smaller chapters. A new name for the chapter was proposed — Central European Chapter (CEC) — to express neutrality and to point out that the chapter is open to other neighbouring chapters and to new members from the states where no national chapter yet exists.
Fabio Forlani, Mauro Dini and Tonino Pencarelli
The purpose of this paper is to analyze the role that food and beverage (F&B) sensory stimuli play in building non-food-themed touristic experiences, such as wellness tourism…
Abstract
Purpose
The purpose of this paper is to analyze the role that food and beverage (F&B) sensory stimuli play in building non-food-themed touristic experiences, such as wellness tourism experiences.
Design/methodology/approach
This paper adopts an asynchronous netnographic approach supported by software (T-Lab, 2021). The study was conducted on a database consisting of 3,141 reviews in English, left by customers of 38 wellness facilities (Spa Retreats) spread across 5 continents.
Findings
The analysis reveals that F&B stimuli contribute significantly to the tourist's perception of the wellness experience in a two-fold manner: on the one hand, they support the wellness experience, and on the other, through specific proposals (e.g. wine, vegan, detox, etc.), they qualify and differentiate the wellness experience in a hedonic rather than eudaimonic way.
Research limitations/implications
The present study contributes to managerial literature on the topic of gastronomic tourism and wellness tourism by providing, on an international scale, empirical evidence of (a) the importance and role of F&B touchpoints in hybrid gastronomic experiences; and (b) the presence of a variety of “wellness experiencescapes”.
Originality/value
This study is the first attempt to measure the role of F&B in tourists' perceptions of non-food-themed experiences. The research not only provides new data on the wellness experience through a cross-continental analysis but also offers useful theoretical and managerial insights for the design of wellness tourism experiences.
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Selena Aureli and Fabio Forlani
This study aims to understand if network brand management is a key activity in tourism business networks and how the network brand relates to the place brand and the brands of…
Abstract
Purpose
This study aims to understand if network brand management is a key activity in tourism business networks and how the network brand relates to the place brand and the brands of individual network members.
Design/methodology/approach
Preference has been given to a qualitative approach and to the use of case study methodology. Two qualitative techniques have been used: document analysis and in-depth semi-structured interviews.
Findings
Results indicate that network brand identity is a prerequisite for all alliances, thus confirming the brand’s aggregating role in business networks. However, the network brand is not always exploited for commercial purposes, as signalled by the few efforts in communication activities. Results also indicate that there is a strong connection between the network brand and the place, confirming that tourism businesses are intertwined on a local context and cannot avoid citing the place where they operate.
Research limitations/implications
Two main aspects limit the generalizability of this study. First, the empirical evidence is limited to four case studies and refers to only one country. Second, chairmen of the examined networks were interviewed without investigating the opinions of network members who may have contrasting views.
Practical implications
Poor brand management within the examined networks suggests that network managers should have more decision-making power. To apply concepts of brand architecture, network managers should be able to influence brand strategies of individual network members. For example, structures and processes could be created to engage all members in brand management activities like for Destination Management Organizations (DMOs) searching to increase participation of all stakeholders.
Originality/value
The novelty of this study is that it explores the role of brand management in networks created by partners with equal decision power. Moreover, it differs from previous research on inter-firm relations because it adopts the concept of brand consonance to evaluate if networks will succeed in the long term thanks to a proper management of the network brand.
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Marco Cioppi, Ilaria Curina, Fabio Forlani and Tonino Pencarelli
The purpose of this 22-year paper is to synthetize business and management literature in the context of online presence, online visibility and online reputation concepts. In…
Abstract
Purpose
The purpose of this 22-year paper is to synthetize business and management literature in the context of online presence, online visibility and online reputation concepts. In particular, this paper aims to generalize the analysis by investigating the level of interest of the Internet, digital and interactive marketing-focused literature, as well as the more general business and management one towards these topics.
Design/methodology/approach
To identify the existence or otherwise of an online presence, visibility and reputation definition, as well as an index for measuring them, a systematic review and a content analysis process were performed on 199 articles categorized over 1997-2018.
Findings
The findings highlight the absence of clear and shared online presence, visibility and reputation definitions; the absence of unanimously accepted indexes for measuring them; and the identification of a sequence relationship between the three investigated constructs.
Research limitations/implications
The paper underlines the need for both theoretical and empirical contributions to reduce the complexity characterizing the business and management literature focused on these topics.
Originality/value
The current study brings out interesting directions for future research studies by systematizing all the articles devoted to the online presence, visibility and reputation concepts from a business and management perspective.
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The need for better performance, safety and comfort is the driving force behind the dramatic growth in car electronics. The key to success depends mainly on system reliability and…
Abstract
The need for better performance, safety and comfort is the driving force behind the dramatic growth in car electronics. The key to success depends mainly on system reliability and cost which in turn are related to the choice of technological approach. The basic topics to be investigated are, on the one hand, system architecture and, on the other, the implementation techniques involved. Large scale integration of a consistent portion of the system will be necessary but other factors such as interconnections, packages and so on must also be taken into account. The variety of boards, components and assembly techniques currently available are just adequate for present needs, but for the 1990s the continuously increasing complexity of automotive electronic systems will probably necessitate better use of what is available and possibly new ideas.
Piero Mastroberardino, Giuseppe Calabrese, Flora Cortese and Miriam Petracca
This paper aims to find out if it is possible to consider live virtual tours, in the connotation assumed during the COVID-19 outbreak, as experiential tourism products. The paper…
Abstract
Purpose
This paper aims to find out if it is possible to consider live virtual tours, in the connotation assumed during the COVID-19 outbreak, as experiential tourism products. The paper focuses on Holbrook's “four Es” (“experience”, “entertainment”, “exhibitionism” and “evangelising”) to study the experience of live virtual tours.
Design/methodology/approach
This article develops an exploratory analysis and presents a content analysis of 1052 reviews of 108 live virtual tours posted on TripAdvisor and Viator.
Findings
The findings show that live virtual tours are perceived as experiences, all “four Es” are covered and two more sub-categories emerge.
Research limitations/implications
The analysis is limited to the perception of tourists that are confident with the technology, to a small sample and a period of travel restrictions due to the COVID-19 outbreak.
Practical implications
Live virtual tours create a new segment, which “travels from home”. This does not preclude tourists from deciding to physically visit the places seen virtually.
Originality/value
Research on the analysis of the reviews of live virtual tours has not yet been carried out.
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Thick‐film technology to implement passive elements, network and hybrid circuits has been widely used for four decades and its importance is still growing. While on one hand the…
Abstract
Thick‐film technology to implement passive elements, network and hybrid circuits has been widely used for four decades and its importance is still growing. While on one hand the technology has been improved to meet the requirements for more sophisticated circuits, on the other hand a better knowledge of its outstanding properties has promoted its application to a certain number of sometimes exotic devices, many of which are in the sensor and actuator area. This paper presents examples of a variety of applications to illustrate what thick film technology can offer outside the familiar area, and to stimulate the imagination of scientists towards possible new applications.
Giacomo Del Chiappa and Fulvio Fortezza
Over the past two decades, wedding tourism has been booming. Despite this, very little research has investigated this phenomenon. This chapter discusses the findings of 15…
Abstract
Over the past two decades, wedding tourism has been booming. Despite this, very little research has investigated this phenomenon. This chapter discusses the findings of 15 in-depth interviews with Italian wedding planners, which were carried out to analyse their views on what a destination wedding is, and how frequently they are able to influence the final choice of a site. Further, it discusses four case studies of the most important Italian wedding destinations in order to analyse their offer and related marketing strategy. Findings revealed that wedding destinations can be considered as a complex cluster of interrelated stakeholders; hence, a high degree of coordination and cooperation is needed for destination competitiveness. Further, results suggest that wedding destinations are currently opting for a product/service-oriented strategy with very little attention to a more appropriate experiential and emotional approach.
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Federico Massimo Ceschin and Carmen Bizzarri
The current world scenario, with the declared COVID-19 pandemic, is characterized by an unprecedented crisis, with widespread repercussions on the entire economic system. Italy…
Abstract
Premise
The current world scenario, with the declared COVID-19 pandemic, is characterized by an unprecedented crisis, with widespread repercussions on the entire economic system. Italy, being one of the main outbreaks, was hit very strongly by the virus both as regards to the health system and the high number of infections, as well as the economic impact due to the lockdown of many businesses. Among these, tourism was highly affected by the pandemic due to the imposed restrictions on the entire travel and transport chains.
The current recession, especially in tourism, leads to rethink and implement new development models, based on safety devices aimed at guaranteeing safety for travellers and all people, with consistency on sustainability and by reducing impacts on environmental and cultural resources, as provided by the 2030 Agenda goals of the United Nations.