Search results

Involvement plays a crucial role in understanding consumer behavior. In recent years, the concept of social innovation has gained momentum, resulting in the development of eco-friendly products and initiatives to tackle societal issues. This trend is driven by consumers, who are increasingly aware of the social benefits of the products they buy. The present study aims to investigate how socially innovative, environmentally conscious consumers can influence their engagement with eco-friendly products.

Researchers aimed to investigate the “impact of social innovation on involvement in environmentally friendly products.” They selected active members of various environmental organizations operating in the country to conduct the study. Convenience sampling was used to reach out to these members, and the managers of these organizations sent an electronic questionnaire to all members' email addresses.

The study found that socially innovative, environmentally conscious consumers tend to be more interested in the symbolic meaning and pleasure of products, leading to a decrease in perceived risk and risk importance.

There are limited studies examining the relationship between social innovation and product innovation. Therefore, the novelty of this research lies in its exploration of the relationship between these two concepts. Unlike previous studies, this research found a negative relationship between the dimensions of risk importance and risk probability. This result was interpreted as environmentally friendly products being sensitive to public welfare and not being perceived as risky by environmentalists.

This study examines how technical drivers as well as social drivers influence organic communication and top management involvement (TMI) in new product development (NPD) projects. Technical drivers are of strategic importance and product innovativeness and social drivers are of intrinsic and extrinsic relevance. Organic communication is defined as continuous, bidirectional and informal communication between top management and the NPD teams. Further, arguing that TMI must be studied as a multifaceted construct, it is conceptualized to occur as guidance, active motivation and providing resources and creating a tolerant climate. Subsequently, the effect of TMI and organic communication on NPD performance is investigated.

The data set, collected via surveys from top managers and project managers involved in 86 NPD projects in 85 firms, is analyzed using PLS structural equation modeling.

The authors show that the strategic importance of the project has a positive influence on TMI through active motivation, providing resources and creating a tolerant climate for innovation, but does not have an effect on guidance. Results also show that active motivation and organic communication improve budget and schedule adherence, whereas providing guidance and stimulating a tolerant climate have detrimental effects. In summary, the results show that only active motivation enhances all types of performance while stimulating a tolerant climate appears to have the opposite effect. The results revealed that organic communication between top management and the NPD team has a strong positive effect on all elements of TMI (providing guidance, actively motivating the NPD team, providing resources and creating a tolerant climate). In other words, when top management communicates with the NPD team throughout the project in an informal way and listens to them in addition to engaging in a one-way communication, they are more likely to be seen by the team as being deeply involved in the project.

Executives must walk a managerial tightrope to actively motivate and to assist in providing resources, yet they must not be overbearing with direct guidance and must limit their tolerance for failures.

Involvement of key organizational actors such as top management and the link to project performance has attracted significant attention in research. However, nuanced empirical insights into the dyad of top management and project teams has so far been absent. The study’s findings detail the effect of technical and social drivers of top management involvement in new product development projects. Most notably, (1) the effect of motivation and stimulating a tolerant climate on performance, and (2) the effect of organic communication on top management involvement. Moreover, this study is unique in that it empirically examines TMI from both top management and team perspectives.

The purpose of this paper is to introduce a digitalization model (DM) for building construction courses in architectural education as a response to the recent emerging technologies in the era of digital transformations. This DM is developed and applied through augmented reality (AR) technologies to boost perception, understandings and ability to solve building construction details.

Based on a thorough review of recent technologies like AR, virtual reality (VR), building information modelling (BIM) and their applications in architectural education, the methodology involves the generation of a model, its application and evaluation. The model is based on the integration of BIM and AR which is applied into a third year “Building Construction Project” course. Each student has designed a residential building and accordingly prepared the construction drawings by adapting the DM. An online survey –based on Technology Acceptance Model – is conducted to evaluate the DM by quantitative data analysis from SPSS and Excel.

The key findings of the study include the following items: determination of the proper digital tools, the definition of the steps and workflow based on the building project phases to develop construction drawings and define precise details effectively. By the help of this, the DM is generated and applied. According to the survey and results, the DM which involves BIM-based AR is considered as beneficial, highly motivating and providing better perception on construction details.

Implication of AR/VR technologies is frequently seen in design studios, whereas building construction courses state its traditional approach. However, there is a huge potential in the digitalization of building construction education by increasing the perception of students together with the increased level of communication. The study aims to close the gap of digitalization by proposing a DM, which brings a systematic approach considering each phase of building construction project as conceptual, schematic, design development and construction documents by using BIM integrated AR. Moreover, the novel model specifically brings a new approach by generation of QR codes for construction details to embed videos or simulations into the two-dimensional drawing sheets. Furthermore, the DM proposes a new approach to satisfy emerging needs and requirements of the Architecture Engineering Construction industry.