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Article
Publication date: 9 October 2007

Eva Heiskanen, Kaarina Hyvönen, Mari Niva, Mika Pantzar, Päivi Timonen and Johanna Varjonen

Consumers are sometimes unexpectedly resistant toward radically innovative product concepts, and it is often argued that this is due to their difficulties in understanding the…

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Abstract

Purpose

Consumers are sometimes unexpectedly resistant toward radically innovative product concepts, and it is often argued that this is due to their difficulties in understanding the novel products. Thus, marketing research has focused on new ways to make consumers familiar with new product concepts. The purpose of this study is to present the argument that educating consumers may not solve all problems, and may sometimes even address the wrong question.

Design/methodology/approach

The authors' previous research on consumer responses to new product concepts for the purchasing and consumption of food is drawn upon to explore the reasons for consumers' acceptance of and resistance to radical product innovations.

Findings

Ignorance about radical product concepts is not the sole reason for consumers' resistance to novelties. In many cases, consumers understand the product concepts fairly well. Their lack of enthusiasm stems from other reasons, including the innovation's instrumentalism, its impact on consumers' autonomy, as well as its organizational complexity and systemic effects.

Practical implications

The findings suggest that companies introducing new product innovations may need to take consumers' resistance more seriously. They might need to reconsider the acceptability of new product innovations, and integrate these considerations at earlier stages of the innovation cycle. A more open‐ended approach to concept testing is suggested, encouraging users to evaluate concepts more critically. Concept testing should not be used as a pass/fail screen, but as an opportunity to learn more about potential impacts of the innovation on everyday life and society.

Originality/value

The paper reconsiders resistance to innovations, and demonstrates the value of consumer research for product development.

Details

European Journal of Innovation Management, vol. 10 no. 4
Type: Research Article
ISSN: 1460-1060

Keywords

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Article
Publication date: 11 May 2015

Matthias Lehner

Retailers are facing pressure to promote sustainable consumption. Building on literature about the role of retailers as “translators” of the sustainability discourse, this paper…

6269

Abstract

Purpose

Retailers are facing pressure to promote sustainable consumption. Building on literature about the role of retailers as “translators” of the sustainability discourse, this paper studies how retailers cope with this pressure. The paper aims to discuss these issues.

Design/methodology/approach

This study focuses on the Swedish retail sector. In 22 interviews with retail representatives and 13 store observations it explores the way food retailers approach sustainable consumption, particularly focusing on the role retail stores receive in operationalising sustainable consumption.

Findings

The retail store is identified as important organisational layer within retailers to operationalise sustainable consumption. However, retailers do not acknowledge this potential sufficiently. An idealised model of multi-layered sensemaking to successfully promote sustainable consumption is presented.

Research limitations/implications

The study results only cover a small part of the entire retail organisation and only provide a snapshot in time of their working. Future research should study how the internal process of translating sustainability to the market develops over time and how it is connected to different parts of the retail organisation (e.g. marketing, HR). More research is also necessary to specify the division of responsibilities between headquarters (HQs) and stores.

Practical implications

This paper proposes a divide of responsibilities between HQs and the individual store to better deal with societal pressures and market demand.

Originality/value

The results of this study add depth to the theoretical notions of “translation” and “sensemaking” in retailers’ efforts to promote sustainable consumption. A model for how this process works is provided.

Details

International Journal of Retail & Distribution Management, vol. 43 no. 4/5
Type: Research Article
ISSN: 0959-0552

Keywords

Available. Content available
Book part
Publication date: 2 August 2022

Christopher Ansell, Eva Sørensen and Jacob Torfing

Free Access. Free Access

Abstract

Details

Co-Creation for Sustainability
Type: Book
ISBN: 978-1-80043-798-2

Available. Open Access. Open Access
Book part
Publication date: 2 August 2022

Christopher Ansell, Eva Sørensen and Jacob Torfing

This chapter goes into more detail about how experimentation can be used as a strategy of innovation and how cocreation can support this strategy. It first draws out lessons from…

Abstract

This chapter goes into more detail about how experimentation can be used as a strategy of innovation and how cocreation can support this strategy. It first draws out lessons from research on sustainability transitions, design thinking, and grassroots innovation for the development of experimentation. Prototyping is found to be a particularly valuable strategy for cocreating experimentation because it allows stakeholders to develop low-cost designs and to quickly improve them based on group feedback. A range of prototyping strategies are available to cocreators, ranging from mock ups to pilot projects. Finally, the chapter examines how to support, scale and diffuse cocreated experiments.

Available. Open Access. Open Access
Book part
Publication date: 2 August 2022

Christopher Ansell, Eva Sørensen and Jacob Torfing

This chapter explains how cocreation can be supported by establishing platforms, which provide knowledge, resources, and opportunities for local actors to come together in…

Abstract

This chapter explains how cocreation can be supported by establishing platforms, which provide knowledge, resources, and opportunities for local actors to come together in cocreation arenas. Platforms make it easy for local actors to connect, interact, and engage in productive joint activity. The chapter provides an overview of different types of platforms and describes their distinctive organizing logic, which includes mediating the relationship between different stakeholders, scaffolding their joint action, and leveraging their capacity for change. The chapter identifies important platform dynamics, such as attractor and amplifier effects, synergy, scaling, and social learning, that enable them to successfully support cocreation. Finally, the chapter discusses how platforms themselves can be designed to enhance these dynamics.

Details

Co-Creation for Sustainability
Type: Book
ISBN: 978-1-80043-798-2

Keywords

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Article
Publication date: 16 February 2010

Mohamed Alsudairi and Yogesh K. Dwivedi

In recent years a large number of studies have appeared on information systems (IS)/information technology (IT) outsourcing related issues but scattered in a number of distantly…

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Abstract

Purpose

In recent years a large number of studies have appeared on information systems (IS)/information technology (IT) outsourcing related issues but scattered in a number of distantly related publishing outlets which may hamper the use of such published resources and repetition of research conducted by various researchers. The purpose of this paper is to conduct a systematic survey of the literature pertaining to research on IS/IT outsourcing.

Design/methodology/approach

The research aim was accomplished by extracting information on a number of relevant variables by conducting a review of 315 articles on IS/IT outsourcing published between 1992 and 2008.

Findings

The analysis is presented by listing and illustrating subject category, journals, year of publications and country, frequently published authors, productive institutions, the trend of collaborative nature (co‐author analysis) of research, the impact/influence of published research; topics/research issues and utilised methods, and the challenges and limitations of existing research.

Practical implications

Results of this research may have implications for both private and public sector organizations interested in outsourcing IS/IT services and applications, and various stakeholders of academic publishing (namely, researchers, journal editors, reviewers and universities) research on IS/IT outsourcing.

Originality/value

The primary value of this paper lies in extending the understanding of evolution and patterns of outsourcing research.

Details

Journal of Enterprise Information Management, vol. 23 no. 2
Type: Research Article
ISSN: 1741-0398

Keywords

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Article
Publication date: 29 September 2023

Zichao Yang, Jianqiang Luo, Taiwen Feng and Rongrong Pan

This study aims to examine how degree of servitization and breadth of servitization affect the firm performance, and the moderating roles of corporate social responsibility (CSR…

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Abstract

Purpose

This study aims to examine how degree of servitization and breadth of servitization affect the firm performance, and the moderating roles of corporate social responsibility (CSR) and green innovation.

Design/methodology/approach

The hypotheses are tested using panel data regression models from 2010 to 2020 based on 10,539 firm-year observations from 2,362 Chinese listed manufacturers.

Findings

Considering the classification of servitization, the results show that both degree and breadth of servitization have positive impacts on firm performance. In addition, CSR strengthens these impacts, while green innovation only strengthens the impact of degree of servitization on firm performance.

Practical implications

This study suggests that manufacturers should obtain greater profits by actively implementing the servitization strategy, and effectively take their social responsibility by achieving value co-creation with stakeholders. Also, they should carry out green innovation, develop green products and provide eco-friendly services.

Originality/value

This study contributes to the servitization literature by deepening the understanding of the value creation effect of services based on the service-oriented logic. Also, this study contributes to the sustainability literature stream by revealing the moderating roles of CSR and green innovation based on the stakeholder theory.

Details

Journal of Manufacturing Technology Management, vol. 34 no. 8
Type: Research Article
ISSN: 1741-038X

Keywords

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Article
Publication date: 25 December 2024

Andre B. C. Blom and Petru Lucian Curseu

This study examines in a cross-lagged design the relationship between ethical organizational culture (EOC), psychological safety (PS) and two organizational interventions aimed at…

33

Abstract

Purpose

This study examines in a cross-lagged design the relationship between ethical organizational culture (EOC), psychological safety (PS) and two organizational interventions aimed at fostering employee engagement and integration as well as increasing decision transparency and employee participation in work design (labeled as FIKA and “Start, Stop & Go”).

Design/methodology/approach

We use a cross-lagged design in which we assessed (in a sample of 581 employees) the strength of EOC before deploying two informal interventions aimed at stimulating the informal interactions between leaders and their followers and guiding participative reflections on the progress of work activities. After deployment, we assessed PS in relation to leaders, colleagues and customers as well as the strength of EOC, using the same scales as before the intervention.

Findings

Results show that a strong ethical culture promotes PS at the individual as well as at the group level. Although the interventions did not significantly change the strength of EOC, they do enhance the positive association between EOC and PS experienced in relation to the leaders.

Research limitations/implications

More research is needed on the long(er)-term effects of the interventions studied to determine their lasting impact on EOC and PS. In addition, more research is needed on specific mechanisms through which organizational interventions potentially foster the emergence of EOC.

Practical implications

These findings highlight the importance of EOC in promoting PS and call for more research on the effectiveness of specific organizational interventions aimed at increasing the strength of EOC. Such interventions could help organizations create more supportive, inclusive and productive work environments.

Social implications

EOC is a key antecedent of (socially) responsible organizational practices and understanding the interplay between EOC and PS is essential for promoting a healthier work culture and improving employee well-being and ultimately organizational financial and non-financial performance.

Originality/value

These findings highlight a systematic attempt to test the effect of informal organizational interventions on the development of ethical values in organizations and present initial empirical evidence concerning the relation between the strength of EOC and PS.

Details

Journal of Organizational Change Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0953-4814

Keywords

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