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Article
Publication date: 19 July 2024

Eunjung Shin and Heesoon Yang

This study aims to understand the acceptance of AI-curated fashion services among Chinese consumers by introducing consumer characteristics, such as fashion clothing involvement…

Abstract

Purpose

This study aims to understand the acceptance of AI-curated fashion services among Chinese consumers by introducing consumer characteristics, such as fashion clothing involvement (FCI) and technological innovativeness (TI), as leading variables of the technology acceptance model (TAM). Furthermore, it aims to examine the impact of FCI and TI on attitudes towards AI-curated fashion services and the purchase intention of fashion products through perceived usefulness (PU), perceived ease of use (PEU), and perceived enjoyment (PE). Through this analysis, this study seeks to determine a marketing strategy that can support implementing AI-curated fashion services in the Chinese market.

Design/methodology/approach

This study used structural equation modeling to ascertain the results.

Findings

Regarding AI-curated fashion services' attributes, the analysis revealed that consumers' FCI did not significantly affect the PU and PE. However, FCI greatly impacted the PEU. In addition, consumers' interests in TI significantly affected PU and PE but did not significantly influence PEU, although PEU significantly affected PU. PU, PEU, and PE greatly impacted usage attitude. PU and usage attitude significantly affected purchase intention, whereas PE had no effect.

Originality/value

Through a practical survey of Chinese consumers, we investigated the impact of FCI and TI on the attitude and purchase intention of fashion products recommended by AI-curated fashion services.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 21 January 2022

Seung Hyun Han, Eunjung Oh, Sung Pil Kang, Sumi Lee and Shin Hee Park

The purpose of this study is to investigate the link between informal learning and employees’ in-role performance and whether the mechanism through informal learning mediates the…

Abstract

Purpose

The purpose of this study is to investigate the link between informal learning and employees’ in-role performance and whether the mechanism through informal learning mediates the relationships between self-efficacy, job characteristics, trust and in-role performance.

Design/methodology/approach

Based on data (n = 294) obtained from the firms with the Work–Learning Dual System in South Korea, a structural equation modeling (SEM) analysis was conducted.

Findings

The findings indicated that trust and job characteristics affected informal learning and informal learning mediates the relationships of trust and job characteristics with job performance.

Originality/value

The significant contributions of this study to the extant literature on informal learning are as follows: first, the present study investigates a mechanism and a mediating role of informal learning using SEM, while most previous studies in literature have employed qualitative research in informal learning. Second, this study explores the mediating role of informal learning between personal/job-related determinants of informal learning and in-role performance, which has not yet been examined in existing literature. Finally, this study provides practical implications regarding how organizations can facilitate more informal learning among employees to enhance their performance.

Details

Journal of Workplace Learning, vol. 34 no. 5
Type: Research Article
ISSN: 1366-5626

Keywords

Open Access
Article
Publication date: 27 July 2018

Francisco José Ortega-Fraile, Miguel Ángel Ríos-Martín and Cristina Ceballos-Hernandez

This paper aims to outline a map of all the research that exists on mobile technology and tourism archived in the two main databases worldwide (Web of Science and Scopus)…

2116

Abstract

Purpose

This paper aims to outline a map of all the research that exists on mobile technology and tourism archived in the two main databases worldwide (Web of Science and Scopus). Accordingly, with the identification of all the scientific articles that deal with both mobile technology and tourism, the authors seek to ascertain the evolution of mobile technology in the tourism sector through the years, countries, universities and authors and determine the various collaborations brought about between authors, universities, institutions and/or companies in various research projects. Finally, it also allows the authors to distinguish the main topics under study within the scope of ‘mobile tourism’.

Design/methodology/approach

A mixed methodology has been carried out. The search focused on the principal databases of bibliographic references and citations of periodical publications, such as articles from scientific journals, books and other types of printed material. Once the results were obtained in the respective databases, it was necessary to be able to work with them. In this respect, the authors had to extract the relevant data and dump it in a bibliographic reference manager, for which they chose Mendeley. After this, the tabulation of data was performed in Excel and tables and graphs were created from all the data collected.

Findings

The main results obtained and analyzed are the number of articles per year, countries and universities. In the same way, it is interesting to highlight the number of countries and universities that participate in each article under study. On the other hand, an analysis has been carried out regarding the number of articles per author, as well as the topics dealt with in the different articles.

Originality/value

This analysis reveals the role that has been played by mobile phones in tourism since the first scientific article was recorded in 2002. In this regard, in recent years there has been a significant increase in the number of articles, finally resulting in moderate figures in relation to countries (40) and universities (233) that have formed part of the subject matter under study. In contrast to other areas of research in tourism, the relevance of this subject is therefore evident, as is the need for greater background knowledge to establish research models adapted to the new reality of tourism in a world of ever-increasing mobility.

Details

Journal of Tourism Analysis: Revista de Análisis Turístico, vol. 25 no. 1
Type: Research Article
ISSN: 2254-0644

Keywords

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