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Article
Publication date: 9 August 2021

Soojin Kim, Yongjae Kim, Seungbum Lee, Younghan Lee, Eun Yeon Kang and Mi-Lyang Kim

This paper aims to examine the structural relationships among the variables of social cause involvement, attitudes toward the endorser, attitudes toward advertising, attitudes…

864

Abstract

Purpose

This paper aims to examine the structural relationships among the variables of social cause involvement, attitudes toward the endorser, attitudes toward advertising, attitudes toward the brand and social cause behavioral intentions. Additionally, by using the persuasion knowledge model (PKM) as the guiding framework, the moderating effects of ad perception on the proposed relationship were investigated.

Design/methodology/approach

By using Amazon Mechanical Turk, a total of 291 usable surveys were retained for analysis. Following the participants' exposure to the Nike commercial, they completed a survey containing questions about advertising perception and their consequent responses to the advertisement. Structural equation modeling was used to test the conceptual model. Multigroup analysis was also performed to discover any moderating effects of consumers' advertising perception in endorsement effectiveness.

Findings

This study highlights the extensive impact of social cause involvement in the domain of celebrity endorsements, while attitudes toward the endorser are not a significant antecedent of celebrity endorsement effectiveness in the sport contexts. Additionally, this study demonstrates and confirms the presence of the moderating effects of advertisement perception on the proposed relationship. This supports the general premise of the PKM that consumers' attitudes and thoughts are influenced based on consumers' judgment of persuasion attempts.

Originality/value

The current study extends the line of research on the role of advertising perception in the domain of celebrity endorsement. In particular, this study found that the PKM is a theoretically sound model that can be used to predict sports fans' attitudinal and behavioral responses.

Details

Sport, Business and Management: An International Journal, vol. 11 no. 5
Type: Research Article
ISSN: 2042-678X

Keywords

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Article
Publication date: 25 January 2011

Hee Yeon Kim and Jae‐Eun Chung

Using the theory of planned behavior (TPB) to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, this…

53737

Abstract

Purpose

Using the theory of planned behavior (TPB) to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, this study aims to consider further the moderating effect of perceived behavioral control on the attitude‐intention relationship.

Design/methodology/approach

An online survey was conducted with 207 online panel members, and multiple regression analysis was used to test the relationships among the variables.

Findings

The results indicate that environmental consciousness and appearance consciousness positively influence attitude toward buying organic personal care products. The addition of past experiences as a predictor of purchase intention and perceived behavioral control as a moderator of the attitude‐purchase intention relationship yielded an improvement on the TPB model.

Practical implications

This study suggests that retailers can develop effective marketing strategies emphasizing ecological beauty, product safety, and affordable prices to increase consumers' intentions to buy organic personal care products.

Originality/value

This study provides valuable insight into US consumer behavior regarding organic personal care products by examining the factors that influence consumers' attitudes toward buying organic personal care products and consumers' purchase intentions for the products. Furthermore, this study extends an application of the TPB by examining the moderating influence of perceived behavioral control on the attitude‐intention relationship.

Details

Journal of Consumer Marketing, vol. 28 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Available. Open Access. Open Access
Article
Publication date: 13 February 2024

Amer Jazairy, Emil Persson, Mazen Brho, Robin von Haartman and Per Hilletofth

This study presents a systematic literature review (SLR) of the interdisciplinary literature on drones in last-mile delivery (LMD) to extrapolate pertinent insights from and into…

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Abstract

Purpose

This study presents a systematic literature review (SLR) of the interdisciplinary literature on drones in last-mile delivery (LMD) to extrapolate pertinent insights from and into the logistics management field.

Design/methodology/approach

Rooting their analytical categories in the LMD literature, the authors performed a deductive, theory refinement SLR on 307 interdisciplinary journal articles published during 2015–2022 to integrate this emergent phenomenon into the field.

Findings

The authors derived the potentials, challenges and solutions of drone deliveries in relation to 12 LMD criteria dispersed across four stakeholder groups: senders, receivers, regulators and societies. Relationships between these criteria were also identified.

Research limitations/implications

This review contributes to logistics management by offering a current, nuanced and multifaceted discussion of drones' potential to improve the LMD process together with the challenges and solutions involved.

Practical implications

The authors provide logistics managers with a holistic roadmap to help them make informed decisions about adopting drones in their delivery systems. Regulators and society members also gain insights into the prospects, requirements and repercussions of drone deliveries.

Originality/value

This is one of the first SLRs on drone applications in LMD from a logistics management perspective.

Details

The International Journal of Logistics Management, vol. 36 no. 7
Type: Research Article
ISSN: 0957-4093

Keywords

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Article
Publication date: 8 November 2022

Abolfazl Zare

This study aims to enhance the dyeability of polyester fabrics with turmeric natural dyes through plasma and alkaline treatments. The aim is to achieve better color strength in…

133

Abstract

Purpose

This study aims to enhance the dyeability of polyester fabrics with turmeric natural dyes through plasma and alkaline treatments. The aim is to achieve better color strength in dyed samples without significant changes in their other properties. This is done while the weight loss is kept in a range with no considerable effect on those properties.

Design/methodology/approach

The surface of a poly(ethylene terephthalate) fabric was modified using oxygen plasma at a low temperature. The alkaline hydrolysis of that polyester fabric was also done through treating it with an aqueous sodium hydroxide (NaOH) solution. The untreated and treated polyester fabrics were studied for the changes of their physical characteristics such as weight loss, wetting behavior, strength loss, bending length, flexural rigidity and K/S and wash fastness. The samples were treated with plasma and sodium hydroxide and dyed with a turmeric natural dye.

Findings

In comparison to the untreated sample, the plasma-treated, alkaline-treated and plasma treatment followed by alkaline hydrolysis polyester experienced 9.3%, 68.6% and 102.3% increase in its color depth as it was dyed with a turmeric natural dye, respectively. The plasma treatment was followed by alkaline hydrolysis. The improvement in the color depth could be attributed to the surface modification.

Originality/value

In this paper, investigations were conducted of the separate effects of plasma treatment and alkaline hydrolysis as well as their synergistic effect on the dyeing of the polyester fabric with a natural dye obtained from turmeric.

Details

Pigment & Resin Technology, vol. 52 no. 3
Type: Research Article
ISSN: 0369-9420

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Article
Publication date: 25 January 2023

Rajat Chandel, Vikas Kumar, Ramandeep Kaur, Satish Kumar, Ankit Kumar, Dharminder Kumar and Swati Kapoor

Pyrus Pyrifolia (Sand Pear) is one of the most underused pear variety despite its nutraceutical potential. Therefore, this paper aims to explore the Pyrus Pyrifolia in term of…

197

Abstract

Purpose

Pyrus Pyrifolia (Sand Pear) is one of the most underused pear variety despite its nutraceutical potential. Therefore, this paper aims to explore the Pyrus Pyrifolia in term of origin, distribution and classification, nutritional and bioactive potential, therapeutic potential and valorization along with future prospectus.

Design/methodology/approach

A wide variety of publications (88) were identified through electronic databases (Science direct, PubMed, SciELO, Google scholar, Link springer and Research gate) under the umbrella of different keywords such as bioactive compounds, health benefits, nutrition, sand pear, Pyrus and Pyrus pyrifolia.

Findings

Pyrus Pyrifolia (Sand Pear) is abundant in nutritional and bioactive compounds such as phenolic acids, flavonoids, terpenoids, vitamins and minerals. It exhibits therapeutic potential as being an antioxidant, anti-obesity, anti-diabetic, anti-inflammatory and anti-cancer agent. However, P. pyrifolia is not much explored by food researchers and industrialists, hence remaining underused. A few attempts have been made toward the use of P. pyrifolia for jam, jelly, candy and wine preparation. However, more research is required for the commercial processing of P. pyrifolia and to enhance its availability outside its growing area.

Originality/value

In this paper, nutritional and bioactive compounds of P. pyrifolia are discussed that provide knowledge to the researchers for its use as a functional ingredient.

Details

Nutrition & Food Science , vol. 53 no. 7
Type: Research Article
ISSN: 0034-6659

Keywords

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