Minji Kim, Eun Joo Kim and Billy Bai
This paper aims to examine the joint role of the pandemic-induced source of crisis (i.e. health and social crisis) based on Maslow’s Hierarchy of Needs and message appeal in…
Abstract
Purpose
This paper aims to examine the joint role of the pandemic-induced source of crisis (i.e. health and social crisis) based on Maslow’s Hierarchy of Needs and message appeal in customer perception of and behavioral intention toward a restaurant.
Design/methodology/approach
This study uses a 2 (source of crisis: social, health) × 2 (message appeal: social, health) between-subjects factorial design. A total of 181 samples was collected and data was analyzed by using ANCOVA and PROCESS.
Findings
The results showed a significant two-way interaction between source of crisis and message appeal on to-go intention. With the potential effect of risk aversion being controlled, message appeal significantly impacted perceived competence, which influenced both dine-in and to-go intentions.
Practical implications
The research findings suggest a crucial role of perceived fit between message appeal and customer concerns during crises. Therefore, restaurant managers should actively communicate their safety practices with their customers to inspire customer confidence.
Originality/value
This study identifies crisis dimensions based on human needs during crises such as the COVID-19 pandemic, which determines the persuasiveness of marketing messages.
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Eun Joo Kim, Esther L. Kim, Minji Kim and Jason Tang
This study aims to identify how restaurants can effectively initiate communication via social media to promote ethical dining behaviors. This research investigates the…
Abstract
Purpose
This study aims to identify how restaurants can effectively initiate communication via social media to promote ethical dining behaviors. This research investigates the psychological mechanism of how the matching effect of color and a sustainability activity influence customer attitude toward a restaurant and the role of perceived credibility and green image.
Design/methodology/approach
Two experimental studies were conducted. Study 1 used a 2 food source (non-sustainable vs sustainable) × 2 color consistency (inconsistent vs consistent) factorial design (n = 231). Study 2 used a 2 food origin (world-famous vs locally renowned) × 2 color consistency (inconsistent vs consistent) factorial design (n = 220).
Findings
The results indicate that the matching effect from the marketing effect of sustainability significantly promotes customer attitudes and visit intentions when background color is consistent. An unexpected matching effect was found between a non-sustainable restaurant using world-famous food with its associated color. This research demonstrates a moderation effect of credibility and a mediation effect of green image to explain the ethical decision-making process for customers.
Practical implications
The findings provide suggestions for restaurant marketers to effectively advertise sustainability initiatives and practices using color as a marketing tool via social media.
Originality/value
This research is one of the earliest studies to investigate the effect of color consistency with primary information to demonstrate how consumers respond to restaurant sustainability in social media messages using local food.
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Eun Joo Park, Dong-Hyun Kim and Mi Jeong Kim
This study aims to examine whether a text stimulus could enhance students' imagination and thus enhance their creativity in the architectural design studio. The assumption is that…
Abstract
Purpose
This study aims to examine whether a text stimulus could enhance students' imagination and thus enhance their creativity in the architectural design studio. The assumption is that adopting the text stimulus in the conceptual design stage would support students' imagination through a nonlinear design process, and ultimately produce the creative values of design outcomes.
Design/methodology/approach
A curriculum that adopts a text stimulus was developed and used for first-year university students. The aim was to implement an architectural setting to stimulate students' imagination with a framework for creativity evaluation. The study focused not only on the design process that characterizes the generation of concepts and ideas, but also on the processes related to the creative practices that students need for developing their own expression methods to solve problems they encounter.
Findings
The results show that design education that emphasizes the imaginary could enhance students' creative thinking, thus leading to creative design. As a training tool in the design studio, the diversity of interpretation following the text stimulus was revealed to provoke a nonlinear design process and to eventually enhance students' originality, differential and inventiveness, which are associated with the creativity criteria for evaluation.
Originality/value
The study explores the translation of imaginary spaces from text into spatial design as a conceptual tool in order to characterize and support creativity throughout design education in the architectural design studio.
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Sanghee Lee, Wooree Shin and Eun Joo Park
Neuroarchitecture is a new interdisciplinary research field combining neuroscience and architecture that has developed and expanded since 2000. Neuroarchitecture originated from…
Abstract
Purpose
Neuroarchitecture is a new interdisciplinary research field combining neuroscience and architecture that has developed and expanded since 2000. Neuroarchitecture originated from the divergence of previous multidisciplinary studies on the relationship between humans and the environment. However, scoping reviews of neuroarchitecture in relation to the experience of the built environment are lacking. Thus, this study aimed to provide the background and research trends of neuroarchitecture to contribute to discussions on the built environment.
Design/methodology/approach
A general form of scoping review was adopted, following the PRISMA-ScR checklist. For this scoping review emphasizing the embodied implication of neuroarchitecture for the built environment, an evaluation framework was developed consisting of four categories: health, performance, aesthetics and emotion.
Findings
This study explores objective techniques, including electroencephalography and functional magnetic resonance imaging, electrocardiogram, electrodermal activity and saliva cortisol, to measure neurophysiological impacts, adopting real, virtual and images of environmental settings. An in-depth review of 25 selected papers revealed the existing empirical research on neuroarchitecture using human physiological measurement tools and representational environment settings to examine the impact of human–environment relationships.
Originality/value
A meta-analysis of theoretical and intervention studies on neuroarchitecture that investigates the multisensory characteristics of the environment is lacking. In addition, the development and application of wearable tools to meet the needs of real environment settings can improve the effectiveness of neurophysiological measurement tools.
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Eun Joo Park and Jin Baek
Correctional facilities often constitute locally unwanted land use (LULUs), with local residents strongly demanding their relocation. Accordingly, the construction of correctional…
Abstract
Purpose
Correctional facilities often constitute locally unwanted land use (LULUs), with local residents strongly demanding their relocation. Accordingly, the construction of correctional facilities is currently being promoted in regions that are far from city centres. Some local government officials consider relocating correctional facilities to rural areas as a golden opportunity to revitalise the economies of these areas. This paper focuses on the possibilities of local community participation in the sustainable development of prison siting in rural areas.
Design/methodology/approach
The methods and procedure of this study are as follows: (1) to review the relevant literature about regulations or cohesion policies when correctional facilities are constructed, (2) to examine the current issues relating to the conflict between correctional facilities and the local community from the perspective of LULUs and (3) to compare the construction processes of correctional facilities and public buildings in South Korea. The latter focuses on Daegu Correctional Facility as a site study through which to investigate how the facility interacted with the local community when the government decided to locate the correctional facility in a rural area.
Findings
The case study confirmed that communication methods between correctional facilities and stakeholders at each stage affected the occurrence and resolution of conflicts between them. In particular, it was found that correctional facilities in rural areas can transform the characteristics of the community by providing an open facility that serves community needs and boosts the local economy.
Originality/value
This study contributes to a new vision for locating correctional facilities, wherein conflicts are resolved through communication with local communities in rural regions. In addition, the study argues that community participation could allow correctional facilities to function as living hubs in the community and so benefit the residents of rural areas.
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Eun Joo Park, Eunki Kang and Yoon-jeong Shin
This study explores how sustainable community participation can be fostered in urban regeneration projects, particularly focusing on improving stakeholder engagement and ensuring…
Abstract
Purpose
This study explores how sustainable community participation can be fostered in urban regeneration projects, particularly focusing on improving stakeholder engagement and ensuring equitable collaboration. The study aims to provide insights into who will benefit from these factors, specifically considering community members and policymakers. While cooperative decision-making has been a focus of recent studies, challenges such as ineffective cooperation strategies and unequal interest distribution among stakeholders remain important barriers. A comprehensive and systematic review of existing research is needed to inform future research in this area.
Design/methodology/approach
The study employed the PRISMA-ScR checklist in a comprehensive scoping review and created an evaluation framework based on 126 journal papers. The framework comprises three categories of studies that examine community participation in the context of urban regeneration projects: (1) policies and strategies, (2) community participation methods and (3) sustainable approaches.
Findings
The in-depth review of these 30 selected articles revealed several potential ways to examine the mechanisms and interactions related to stakeholders’ engagement for community participation in urban regeneration projects. The findings suggest that sustainable community participation strengthens long-term community involvement and project success by fostering a sense of ownership. The review also identified limitations in current research and proposes concrete future research directions.
Originality/value
This study provides a roadmap for researchers and policymakers, offering strategies to improve collaborative decision-making in urban regeneration. It offers actionable insights for enhancing sustainable community participation and informs the development of effective policies in urban regeneration projects.
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Yoonjae Hwang, Sungwon Jung and Eun Joo Park
Initiator crimes, also known as near-repeat crimes, occur in places with known risk factors and vulnerabilities based on prior crime-related experiences or information…
Abstract
Purpose
Initiator crimes, also known as near-repeat crimes, occur in places with known risk factors and vulnerabilities based on prior crime-related experiences or information. Consequently, the environment in which initiator crimes occur might be different from more general crime environments. This study aimed to analyse the differences between the environments of initiator crimes and general crimes, confirming the need for predicting initiator crimes.
Design/methodology/approach
We compared predictive models using data corresponding to initiator crimes and all residential burglaries without considering repetitive crime patterns as dependent variables. Using random forest and gradient boosting, representative ensemble models and predictive models were compared utilising various environmental factor data. Subsequently, we evaluated the performance of each predictive model to derive feature importance and partial dependence based on a highly predictive model.
Findings
By analysing environmental factors affecting overall residential burglary and initiator crimes, we observed notable differences in high-importance variables. Further analysis of the partial dependence of total residential burglary and initiator crimes based on these variables revealed distinct impacts on each crime. Moreover, initiator crimes took place in environments consistent with well-known theories in the field of environmental criminology.
Originality/value
Our findings indicate the possibility that results that do not appear through the existing theft crime prediction method will be identified in the initiator crime prediction model. Emphasising the importance of investigating the environments in which initiator crimes occur, this study underscores the potential of artificial intelligence (AI)-based approaches in creating a safe urban environment. By effectively preventing potential crimes, AI-driven prediction of initiator crimes can significantly contribute to enhancing urban safety.
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Mark Yi-Cheon Yim, Eunice (Eun-Sil) Kim and Hongmin Ahn
In keeping with recent body image social trends, consumer demand for the adoption of plus-size models is increasing, although the use of thin models remains prevalent. The current…
Abstract
Purpose
In keeping with recent body image social trends, consumer demand for the adoption of plus-size models is increasing, although the use of thin models remains prevalent. The current study explores how consumers process information about fashion products displayed on different sizes of models in advertisements, focusing on model and consumer body sizes and both genders. As an underlying mechanism explaining how the relationship between model and consumer body sizes shapes consumer purchase intention, this study explores the role of guilt, shame and mental imagery.
Design/methodology/approach
The current study uses a text analytics technique to identify female consumers' general opinions of thin models in advertising. Employing a 3 (consumer body size: normal, overweight, obese) × 2 (model body size: thin, plus-size) × 2 (gender: male, female) between-subjects online experiment (n = 718), the main study comparatively analyzes the influences of plus-size and thin models on consumer responses.
Findings
The results reveal that, despite body positivity movements, thin models still generate negative emotions among female consumers. For obese female consumers, advertisements featuring plus-size models produce fewer negative emotions but not more mental imagery than advertisements featuring thin models. Conversely, for obese male consumers, advertisements featuring plus-size models generate more mental imagery but not more negative emotions than advertisements featuring thin models. The results also reveal that the relationship between consumer body size and guilt is moderated by perceived model size, which is also moderated by gender in generating mental imagery. While guilt plays a mediating role in enhancing mental imagery, resulting in purchase intention, shame does not take on this role.
Originality/value
This study is the first to present an integrated model that elucidates how consumers with varying body sizes respond to different sizes of models in advertising and how these responses impact purchase intentions.
Research limitations/implications
Our findings only apply to contexts where consumers purchase fashion clothing in response to advertisements featuring thin versus plus-size models.
Practical implications
Exposing normal-size consumers to plus-size models generates less mental imagery, and thus, practitioners should seek to match the body sizes of the models featured in advertising to the body sizes of their target audience or ad campaigns that include both plus-size and thin models may help improve message persuasiveness in fashion advertising. Moreover, guilt-appeal advertising campaigns using thin models would appeal more to thin consumers of both genders than shame-appeal advertising.
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Sun Kyung Yoon, Jae Hyun Kim, Jung Eun Park, Chan Ju Kim and Ji Hoon Song
The purpose of this study is to examine the influences of creativity, psychological ownership (PO) and perceived organizational support (POS) on knowledge creation, using the…
Abstract
Purpose
The purpose of this study is to examine the influences of creativity, psychological ownership (PO) and perceived organizational support (POS) on knowledge creation, using the integrative systems model of creativity.
Design/methodology/approach
A survey was used to collect data from 188 workers in Korean public service organizations. Analyses, including bootstrapping and hierarchical regression analysis, were performed to determine the mediating effect of PO and also the moderating and the moderated mediating effects of POS.
Findings
The results showed that PO mediates partially between creativity and knowledge creation and that POS moderates the relationship between PO and knowledge creation. Notably, the moderated mediating effect of POS was only significant when employees had a high level of POS.
Practical implications
The findings suggest that creativity dissemination requires employees’ social consciousness, collaborative interactions and organizational support. The results imply that human resource development (HRD) practitioners need to cultivate the creativity capacity in the organization.
Originality/value
This study discusses the effects of PO and POS on creative performance, which HRD professionals and organizational leaders draw attention to for organizational development. Implications for organizational composition and interventions to enhance creative performance are provided.
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Eun Joo Park, Eun Young Kim and Judith Cardona Forney
This study aims to examine the causal relationships among fashion involvement, positive emotion, hedonic consumption tendency, and fashion‐oriented impulse buying in the context…
Abstract
Purpose
This study aims to examine the causal relationships among fashion involvement, positive emotion, hedonic consumption tendency, and fashion‐oriented impulse buying in the context of shopping.
Design/methodology/approach
A self‐administered questionnaire developed from the literature was administered to 217 college students during a scheduled class. They were enrolled at one metropolitan university in a southwestern state in the USA. A structural equation model using a correlation matrix with maximum likelihood was estimated by LISREL 8.53.
Findings
Fashion involvement and positive emotion had positive effects on consumers' fashion‐oriented impulse buying behavior with fashion involvement having the greatest effect. Hedonic consumption tendency was an important mediator in determining fashion‐oriented impulse buying.
Research limitations/implications
This study was limited to college students at one metropolitan university in a southwestern state in the USA and to general fashion products.
Practical implications
Retailers may encourage consumers' positive emotion through strategies such as store design, product displays, package design, and sales. A focus on entertainment, interest, and excitement may be as important as getting the right mix of merchandise and pricing. Other retail strategies might be to stress the relative rationality and non‐economic rewards of impulse buying in advertising efforts; to make impulse purchases more risk free through convenient return policies; and to increase enablers such as offering credit and extending store hours.
Originality/value
Few studies exist for predicting fashion‐oriented impulse buying behavior. This study addresses the need to examine impulse buying behavior related to fashion products.