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With the growing market for luxury fashion rental, we aim to examine how renting luxury fashion is related to consumers' construction of the material self, based on material self-framework. We propose that consumers adopt luxury fashion rentals to construct and manage the personal and social aspects of the material self and that their belief in brand essence facilitates the mechanism.

A total of 296 responses of US female participants collected from Cloudresearch were analyzed to test the relationships between constructs in the proposed model.

The results, using structural equation modeling analysis, supported the expected relationships. Specifically, whereas the social material self directly increased adoption intention, the personal material self indirectly increased such intention via the belief that rented luxury items preserve brand essence.

Our findings advance the literature by showing how the self is constructed and managed in collaborative luxury fashion consumption, from self-identity perspective. The current research reveals the important roles of two aspects of material self that respectively contribute to consumers' adoption of luxury fashion rentals.

This study empirically tests the material self theory in the context of luxury fashion rental and demonstrates the processes of how consumers regard a luxury fashion rental as a tool to construct their identity. This study not only validates the two-structure model of material self (social and personal), but also incorporate the role of brand essence in revealing how the two facets of material self differently facilitate luxury fashion rental adoption.

First, the contributions of spatial characteristics to microclimate were analyzed. And the results from mobile measurements were compared to those from fixed measurements to examine accuracy of mobile method. Air temperature and physiologically equivalent temperature (PET) profiles were plotted to explore the impacts of the spatial characteristics of that urban square and local street.

This research investigates the effects of urban canyons and landscape on air temperature and outdoor thermal comfort in an open square in Seoul, Korea, a city of diverse thermal environments. Mobile field measurements were carried out to obtain local meteorological data based on higher spatial resolution.

On a day in October under clear sky, air temperature and PET differences of up to 1.77 °C and 9.6 °C were observed at 2 p.m. and 3 p.m., respectively. These were mainly from the impact of shading effects caused by surrounding obstacles. The current layout and volume of vegetation in the square seemed not effective for reducing air temperature and improving thermal comfort, which needs further study.

The authors tested a way to investigate time delay when using mobile measurements by correcting measured local data using adjacent meteorological observatory data. The findings of and limitations on mobile station-based field measurement and analysis are discussed herein.

The purpose of this research is to investigate the difficulties and challenges faced by the older supermarket consumers in order to form insights into potential ways of applying IT support and design solutions within the supermarket service for older consumers. The rationale for this research stemmed from observations and discussions with supermarkets with regards to the use of IT and better process design for a growing segment of their consumer base.

A mixed research methodology was used for this research. Firstly, an ethnographic approach based on direct observations was felt appropriate as this would offer a visual unbiased view of the processes involved in the shopping experience. Secondly, it was felt that it would be appropriate to support these findings with semi‐structured interviews. The data was clustered to provide contextual awareness of the problems involved within the shopping experience.

The findings indicated a range of areas where senior consumers faced difficulties. One major problem was around understanding where certain products were placed on shelves and why. The other areas of concern were access to products (shelf height), poor signage, labelling and inappropriate portion sizes.

The main research limitation is the small sample size that was studied. Obviously with a much larger sample a wider range of problems would be uncovered. The other area of concern is the fact that studying particular customers invades the privacy of customers that are inadvertently caught up on videos. In future, it may make sense to get participants to film themselves and talk into smart mobiles, recording real‐time data.

The research indicates that it is important for supermarkets to improve signage and customer support, and use IT more freely in most areas. The use of electronic ink signage is a new and important area that they could invest in. This would allow real‐time updates.

As many countries are faced with growing numbers of senior citizens, it is important that their lives are made easier and the shopping experience improved.

There are limited attempts at the use of an ethnographic approach to explore elderly consumers’ shopping experiences in the UK. The existing studies do not look at the practicalities of everyday shopping problems faced by this segment of the population. It also adds value to the retailers’ understanding of the behaviour patterns of this important customer segment, at the same time offering solutions to certain problems such as signage and directions through the utilisation of IT.