Search results

1 – 10 of 35
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 17 February 2023

Estrella Díaz, Águeda Esteban, Christina Koutra, Sofia Almeida and Rocío Carranza

This study aims to present a general approach for understanding and analyzing the thematic evolution of the concept of co-creation in smart environments within the tourism context.

604

Abstract

Purpose

This study aims to present a general approach for understanding and analyzing the thematic evolution of the concept of co-creation in smart environments within the tourism context.

Design/methodology/approach

This study performs a co-word analysis with a longitudinal framework that produces strategic diagrams to categorize the detected themes and concepts related to co-creation.

Findings

By combining the performance analysis of science mapping, the following clusters are distinguished: information technology, social media and behavior; tourism organizations, management and innovation; co-creation, technology and sharing economy; co-production and hospitality; and Smart tourism, destinations, sustainability and residents.

Originality/value

This study provides a valuable tool for tourism scholars and managers to effectively analyze the importance of different themes linked to co-creation in the concept of the smart environment. This research outlines the evolving issues in and around the touchpoints and associated emerging research topics for future research.

Details

Journal of Hospitality and Tourism Technology, vol. 14 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

Access Restricted. View access options
Article
Publication date: 7 August 2017

Estrella Díaz, David Martín-Consuegra and Águeda Esteban

The purpose of this paper is to analyze perceptions of service cannibalization from sales agents when faced with increased online sales, and their consequences on the employee…

1315

Abstract

Purpose

The purpose of this paper is to analyze perceptions of service cannibalization from sales agents when faced with increased online sales, and their consequences on the employee. The authors assess the effect of service cannibalization perceptions on insecurity, satisfaction, alienation, sales agents’ effort. The study also examines relationships between effects on sales agents’ service sabotage during service delivery.

Design/methodology/approach

Data were collected from 497 travel agency sales agents, and structural equation modeling was used to examine hypothesized relationships.

Findings

The results suggest that sales agents’ perceptions of service cannibalization influence employees, and have repercussions regarding service sabotage.

Research limitations/implications

Mediators were not tested, and the model does not capture the phenomenon’s complexity. This study reinforces the importance of capturing sales agents’ perceptions from travel agency managers in reducing negative consequences on employees, which is particularly important given multichannel marketing when online marketing channels coexist with traditional sales forces.

Practical implications

This study offers insights to firms regarding perceived cannibalization and its consequences on sales agents’ motivation. Organizations should find ways to minimize insecurity, dissatisfaction, and alienation.

Originality/value

This study examines psychological influences of the addition of an internet channel on sales agents’ job-related outcomes, and its relationship with sales agents’ service sabotage during service delivery.

Details

Internet Research, vol. 27 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Access Restricted. View access options
Article
Publication date: 20 February 2020

Pilar Fernández-Ferrín, Belén Bande, David Martín-Consuegra, Estrella Díaz and Elisabeth Kastenholz

This study's main objective is to analyse the role of the consumer's ethnocentrism as a potential segmentation basis and to detect product origin-sensitive groups. The…

822

Abstract

Purpose

This study's main objective is to analyse the role of the consumer's ethnocentrism as a potential segmentation basis and to detect product origin-sensitive groups. The relationship between the consumer's regional ethnocentrism, local and regional identity and corresponding valuation and purchase of food products from a region is also examined.

Design/methodology/approach

The responses of 358 consumers residing in two Spanish regions are analysed by means of a mediation analysis and a cluster analysis.

Findings

The results suggest the convenience of considering ethnocentric consumer tendencies, also at the regional level, when studying attitudes, valuation, information search and effective purchase of foods of diverse categories and origins.

Originality/value

The main contributions of this work derive from the assessment of consumer ethnocentrism at a subnational level (which is much less present in the literature) and the evidence of its usefulness for segmenting the market and detecting groups of origin-sensitive consumers, which can be useful to companies that produce and market food products in different regions.

Details

British Food Journal, vol. 122 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

Access Restricted. View access options
Article
Publication date: 13 July 2018

Rocío Carranza, Estrella Díaz and David Martín-Consuegra

The purpose of this study is to verify the existence of loyalty among fast-food customers and its dependence on fast-food service quality, comprising service quality, food quality…

5729

Abstract

Purpose

The purpose of this study is to verify the existence of loyalty among fast-food customers and its dependence on fast-food service quality, comprising service quality, food quality and store atmosphere. This study also examines the direct and mediating role of constructs such as satisfaction and trust in creating loyalty in fast-food restaurants (FFRs).

Design/methodology/approach

A sample of 456 fast-food customers was collected using a structured questionnaire. This paper uses partial least squares path modeling to test and validate the study’s research model and hypotheses.

Findings

The results suggest that fast-food service quality has a positive influence on satisfaction, trust and loyalty among fast-food customers. The findings also reveal a mediating effect of trust (partial mediation), increasing the effect of satisfaction on loyalty.

Practical implications

This study reinforces the importance of considering the attributes that influence customer loyalty. Specifically, food quality is considered key to increasing loyalty among FFR customers.

Originality/value

This study proposes an integrated model influenced by three factors that contribute to fast-food service quality (i.e. food quality, service quality, atmosphere) along with classical variables used in the marketing literature (i.e. satisfaction, trust) in the creation of FFR loyalty. This study also follows modern procedures in PLS-SEM by challenging conventional methods.

研究目的

本论文旨在验证快餐消费者的忠诚度及其与快餐质量之间的关系, 其中质量包括服务质量、食物质量、和饭店氛围。本论文还旨在检验满意度和信任度在快餐饭店(FFRs)的消费者忠诚中的直接和间接作用。

研究设计/方法/途径

本论文采用结构问卷采样形式, 456位快餐消费者为问卷样本。本论文采用偏最小二乘回归(PLS)的路径建模数据分析方法来分析和验证模型及假设。

研究结果

快餐服务质量对于快餐消费者的满意度、信任度、和忠诚度有着积极促进作用。此外, 本论文发现信任度对于增加满意度对忠诚度的影响有着中介调节作用(部分中介调节)。

研究实践意义

本论文重新提出了影响消费者忠诚度的各种因素。具体是, 食物质量是增加FFR消费者忠诚度的重中之重。

研究原创性/价值

本论文提出一体化模型包括三种快餐服务衡量因子(食物质量、服务质量、环境)以及营销文献中常用变量(满意度、信任度), 来检验FFR忠诚度。本论文还挑战传统研究方法, 采用PLS-SEM现代程序来进行分析研究。

关键词

质量、满意度、信任度、忠诚度、快餐饭店(FFRs)、PLS-SEM

Details

Journal of Hospitality and Tourism Technology, vol. 9 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

Access Restricted. View access options
Article
Publication date: 19 August 2020

Rocío Carranza, Estrella Díaz, David Martín-Consuegra and Pilar Fernández-Ferrín

The development of Information Systems (IS) and Information and Communication Technologies (ICT) is offering new opportunities for businesses to implement promotion strategies…

2175

Abstract

Purpose

The development of Information Systems (IS) and Information and Communication Technologies (ICT) is offering new opportunities for businesses to implement promotion strategies focused on customer attraction and retention. In this sense, mobile coupon usage has increased as a promotion tool, especially in the fast-food sector. However, the use by consumers of these coupons is not homogeneous and it is conditioned by prior experience. Thus, this study aimed to examine variations between Fast Food Restaurant (FFR) customers based on their prior experiences with the use of mobile coupon (expert vs novice users).

Design/methodology/approach

A sample of 400 fast-food customers was collected using a structured questionnaire. In order to compare the proposed relationships between expert and novice users, a multigroup approach was applied through new, recently proposed evaluation procedures designed for PLS–SEM.

Findings

The results show that the two groups of consumers (expert vs novice users) have notable differences regarding the relationship between perceived ease of use and perceived usefulness. This relationship was the strongest in both groups. However, there are no differences found in other aspects considered as antecedents to mobile coupons usage, for instance, usage intention and attitude.

Practical implications

This work emphasises the importance of considering differences based on experience between mobile coupon users. Ease of use, perceived consumer utility and increased mobile coupons in apps can be the key to driving effective business strategies based on promotional tactics by FFRs. Likewise, this study can help other researchers in their empirical applications of PLS–SEM analysis.

Originality/value

This study is the first to provide an in-depth analysis of differences based on users' experience with mobile coupons at FFRs. It is innovative in its introduction of the consumer's coupon proneness variable.

Access Restricted. View access options
Article
Publication date: 21 December 2021

Estrella Diaz, Águeda Esteban, Rocío Carranza Vallejo and David Martín-Consuegra Navarro

This paper aims to analyze the evolution of digital and smart technologies and their relationship with different themes within marketing journals. In addition, this study has…

3365

Abstract

Purpose

This paper aims to analyze the evolution of digital and smart technologies and their relationship with different themes within marketing journals. In addition, this study has included the evolution of digital and smart technologies in relevant International Marketing (IM)/International Business (IB) journals to describe the impact of technology on this specific area to draw some interesting conclusions.

Design/methodology/approach

A bibliometric approach is applied in this research using science mapping analysis to visualize and reveal the evolution of smart and digital technologies in this specific academic area.

Findings

By combining science maps with performance indicators, the results of this study suggest that new technologies are related to eight main topics within marketing journals: implementation-completion, perceptions, behavior, market competition, adoption-diffusion model, social media, competitive advantage and disruptive technology. Additionally, this work provides new avenues for future research. When analyzing IM and IB journals, the findings highlight six thematic areas: perceptions-eWOM relationship, innovative foreign markets, performance determinants, Japan, industrial research and China.

Originality/value

This study contributes theoretically to developing and describing a framework for research in smart and digital technologies in the general marketing and international marketing/business fields. It adds a coherent perspective on the points of contact in marketing evolution, where smart technology has a meaningful role. This study outlines the changing questions surrounding the touchpoints as well as emerging research topics.

Details

International Marketing Review, vol. 39 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Access Restricted. View access options
Article
Publication date: 30 August 2013

Estrella Díaz, Juan José Blázquez, Arturo Molina and David Martín‐Consuegra

This study explores non‐governmental organizations' (NGOs') web sites to determine the extent the web site facilities information quality, system quality and service quality in…

1655

Abstract

Purpose

This study explores non‐governmental organizations' (NGOs') web sites to determine the extent the web site facilities information quality, system quality and service quality in relation to target audiences.

Design/methodology/approach

In order to evaluate the current status of information quality, system quality and service quality on the internet, the research utilizes a content analysis of an international sample of NGOs associated to United Nations.

Findings

This paper provides useful information on some international NGOs' web sites. In this line of work, results indicate that the web site offers a new communication medium with which to maximize support for NGOs and enhance business performance through higher cost‐effectiveness and a more practical manner in which to carry out their tasks. However, the results of this research show that the most web sites have an average effectiveness when communicating interactively. Additionally, this paper provides evidence of current web site effectiveness and advice for its improvement in a specific social sector.

Research limitations/implications

The main limitation of this study is the sample size and nature because the research has only included some NGOs associated to United Nations, which may bias results. Therefore, other non‐profit organizations whose target audiences are different will be dealt with in future research.

Practical implications

This research contributes to improving the effectiveness of NGOs' web site bidirectional communication with users, enhancing the quality of the exchange between organization and target audience.

Originality/value

This work aims to help international NGOs improve the interactivity of web site communication through practical advice. Furthermore, this study is an attempt to fill the research gap on the evaluation about the quality web site design of NGOs.

Details

Qualitative Market Research: An International Journal, vol. 16 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Available. Content available
Article
Publication date: 30 August 2013

Len Tiu Wright

114

Abstract

Details

Qualitative Market Research: An International Journal, vol. 16 no. 4
Type: Research Article
ISSN: 1352-2752

Available. Content available
Article
Publication date: 14 January 2019

S. Mostafa Rasoolimanesh and Faizan Ali

2957

Abstract

Details

Journal of Hospitality and Tourism Technology, vol. 9 no. 3
Type: Research Article
ISSN: 1757-9880

Access Restricted. View access options
Article
Publication date: 5 September 2018

Octaviano Rojas Luiz, Fernando Bernardi de Souza, João Victor Rojas Luiz and Daniel Jugend

The purpose of this paper is to analyze the state of the art in Critical Chain Project Management (CCPM), outlining the CCPM literature to date, in an effort to guide future…

1493

Abstract

Purpose

The purpose of this paper is to analyze the state of the art in Critical Chain Project Management (CCPM), outlining the CCPM literature to date, in an effort to guide future studies.

Design/methodology/approach

The paper is based on a bibliometric analysis using Scopus and Web of Science databases. The authors identified the principal journals, articles and authors regarding the research theme, as well as the authors elaborated co-citation and co-occurrence network maps to support the analysis.

Findings

The authors described five co-citation clusters: Fundamentals of Critical Chain, Scheduling, Operations Research, Multi-project and Network, and General Project Management. The most frequently occurring keywords were: “project management,” “critical chain,” “scheduling” and “theory of constraints.” Observing the distribution, the expression “project management” occupied a central position, connecting two other clusters, represented by the keywords “scheduling” and “critical chain.” The authors proposed an evolutive framework for the CCPM state of the art in three stages, according to the most frequent topics identified: Conceptual, Deepening of Applications and Methodological Maturity.

Originality/value

This research adopts a systematic approach based on bibliometric tools, which allows a more rigorous organization of the literature. Co-citation and keyword co-occurrence maps provide evidence of how the main themes in CCPM relate. Besides, the presented historical framework allows new research in CCPM to be directed to the most recent topics of interest that have gaps to be explored.

Details

International Journal of Managing Projects in Business, vol. 12 no. 2
Type: Research Article
ISSN: 1753-8378

Keywords

1 – 10 of 35
Per page
102050