Ana Gallego-Cuiñas, Esteban Romero-Frías and Wenceslao Arroyo-Machado
The present paper uses Twitter to analyze the current state of the worldwide, Spanish-language, independent publishing market. The main purposes are to determine whether certain…
Abstract
Purpose
The present paper uses Twitter to analyze the current state of the worldwide, Spanish-language, independent publishing market. The main purposes are to determine whether certain Latin American Spanish-language independent publishers function as gatekeepers of world literature and to analyze the geopolitical structure of this global market, addressing both the Europe-America dialectic and neocolonial practices.
Design/methodology/approach
After selecting the sample of publishers, the authors conducted a search for their Twitter profiles and located 131; they then downloaded data from the corresponding Twitter APIs. Finally, they applied social network analysis to study the presence of and interaction between the sample of independent publishers on this social media.
Findings
The results provide data-based evidence supporting the hypothesis of some literary critics who suggest that in Latin America, certain publishers act as gatekeepers to the mainstream book market. Therefore, Twitter could be considered a valid source of information to address the independent book market in Spanish. By extension, this approach could be applied to other cultural industries in which small and medium-sized agents develop a digital presence in social media.
Originality/value
This paper combines social network analysis and literary criticism to provide new evidence about the Spanish-language book market. It helps validate the aforementioned hypothesis proposed by literary critics and opens up new paths along which to pursue an interpretative, comparative analysis.
Details
Keywords
Esteban Romero‐Frías and Liwen Vaughan
The paper seeks to extend co‐link analysis to web sites of heterogeneous companies belonging to different industries and countries, and to cluster companies by industries and…
Abstract
Purpose
The paper seeks to extend co‐link analysis to web sites of heterogeneous companies belonging to different industries and countries, and to cluster companies by industries and compare results from different countries.
Design/methodology/approach
Web sites of 255 companies that belong to five stock exchange indexes were included in the study. Data on co‐links pointing to these web sites were gathered using Yahoo!. Co‐link data were analyzed using multidimensional scaling (MDS) to generate MDS maps that would position companies based on their co‐link counts.
Findings
Comparisons of results across different countries and economies showed the following overall pattern: companies whose businesses are information‐based tend to form well‐defined clusters, while companies operating on a more traditional business model tend not to form clear groups. A comparison between the EU zone and the USA suggests that the EU economy is not well integrated yet.
Practical implications
The findings from the study suggest the possibility of using co‐link analysis to distinguish information‐based industries from traditional industries.
Originality/value
The paper extends co‐link analysis from a single industry to heterogeneous industries with global and complex business phenomena.
Details
Keywords
Mostafa Al-Emran, Andrina Granić, Mohammed A. Al-Sharafi, Nisreen Ameen and Mohamed Sarrab
Despite the increased use of wearables in education, little attention has been paid to why some students are more likely to adopt smartwatches than others. The question of what…
Abstract
Purpose
Despite the increased use of wearables in education, little attention has been paid to why some students are more likely to adopt smartwatches than others. The question of what impacts the adoption of smartwatches in educational activities is still neglected. In addition, the question of how security determinants can affect the adoption of smartwatches by students has not been addressed yet. Hence, this study aims to develop a theoretical model by integrating the technology acceptance model (TAM) and protection motivation theory (PMT) to study students' adoption of smartwatches for educational purposes.
Design/methodology/approach
Questionnaires were distributed to university students in Malaysia. A total of 679 valid responses were collected. The collected data were analyzed using partial least squares-structural equation modeling (PLS-SEM).
Findings
The results of data analysis provide support for the proposed model. Furthermore, the findings indicated that perceived vulnerability, self-efficacy, response efficacy, response cost, ease of use and perceived usefulness have significant effects on students' behavioral intention to use smartwatches for educational purposes. In addition, perceived ease of use of smartwatches for educational purposes helps students to realize the benefits of this technology.
Originality/value
This is an original study that develops a new holistic theoretical model by combining the PMT and TAM to study the effects of ease of use, usefulness and security-related factors on the adoption of smartwatches for educational purposes. The study offers practical implications for universities and higher education institutions to improve students' learning experiences to ensure their sustainability using new and innovative ways by exploiting new technologies such as smartwatches.