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Article
Publication date: 10 April 2019

Esra Ekinci and Adil Baykasoğlu

The purpose of this paper is to present how complexity on retail supply chains should be recognized and its relationship with the performance. Different supply chain structures…

1024

Abstract

Purpose

The purpose of this paper is to present how complexity on retail supply chains should be recognized and its relationship with the performance. Different supply chain structures and planning horizons have been analyzed to support practitioners taking action on the short, mid and long terms. Confronted complexity in the supply chain has been categorized as system, perceived and value adding. This would also help practitioners to understand the sources of the complexity and if the complexity is useful for the system or not.

Design/methodology/approach

Three different retail supply chain scenarios – each concentrating on different planning horizons – have been simulated on system dynamics software STELLA. Using the new classification scheme for complexity and suggested performance metrics, a multi-perspective analysis has been performed on the STELLA output.

Findings

The results and the methodology can be easily applicable in practice to support decision-making process and to answer “what-if” type scenario analysis on systems design and configuration. Using the selected complexity metrics, complexity of the system considering time factor – static and dynamic – and different information levels – system, perceived and value adding – has been evaluated. Used complexity metrics indicate the problematic areas in the systems to be distinguished.

Originality/value

This paper uses system dynamics modeling in retail supply chains to derive insight about dynamic behavior and to represent the complex interactions and a new classification scheme for system complexity.

Details

Industrial Management & Data Systems, vol. 119 no. 4
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 1 February 2016

Esra Ekinci and Adil Baykasoglu

The purpose of this paper is to describe the characteristics of complexity and how a retail supply chain can contain complexity in itself. A case has been provided to show the…

1525

Abstract

Purpose

The purpose of this paper is to describe the characteristics of complexity and how a retail supply chain can contain complexity in itself. A case has been provided to show the measurement of complexity with/without information sharing and the relation of complexity with the performance measures. Quantification of the complexity will help the practitioners to take strategic actions.

Design/methodology/approach

System dynamics simulation has been used to model the retail supply chain with and without information sharing and data visibility. Entropy-based metric used for quantification and comparison of complexity based on the outputs of the models. Performance measures proposed for the retail supply chains to understand the effect of data visibility.

Findings

Paper provides insight about the complexity of retail supply chain perspective. Using system dynamics modelling can be a useful way to perform what-if type analysis before business process changes. Including both complexity and performance measures can be useful to understand if the complexity is good or bad for the business and if it is in manageable amount.

Research limitations/implications

Paper can encourage the future research on retail supply chains.

Practical implications

Approach can be useful to analyse what-if type analysis in practice easily. It can support strategic decision making process.

Originality/value

Combines retail supply chain with complexity and performance measurement.

Details

Kybernetes, vol. 45 no. 2
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 23 January 2025

Alper Özer, Mehmet Özer, İrem Buran and Esra Genç

This study aims to investigate the impact of brand engagement on consumer responses to brand extensions, particularly in terms of value perception, attitude and purchase intention…

98

Abstract

Purpose

This study aims to investigate the impact of brand engagement on consumer responses to brand extensions, particularly in terms of value perception, attitude and purchase intention in a masstige context. The study examines low-fit/high-functionality and high-fit/low-functionality products. It also explores the crucial role of self-congruence in enhancing brand engagement, which leads to positive consumer responses towards brand extensions.

Design/methodology/approach

After establishing the theoretical foundations, pre-tests identified the product types and their fit level. In this quantitative study, 464 questionnaires were administered. Confirmatory factor analysis and structural equation modelling validated the model and tested the hypotheses for low-fit/high-functionality and high-fit/low-functionality products of a masstige brand.

Findings

Data analysis shows that brand engagement positively affects value perception, attitude and purchase intention. However, consumers’ responses to brand extension differed for low-fit versus high-fit products. Moreover, social self-congruence and actual and ideal self-congruence positively impact consumers’ active engagement with masstige brands.

Originality/value

This research shows that low-fit extensions of masstige brands can succeed with high functionality, while high-fit extensions mitigate the negative effects of low functionality, a key attribute of masstige brands. The study adds to the limited literature on self-congruence and engagement by identifying actual and ideal self-congruence as determinants of brand engagement. It is also among the first to demonstrate that social self-congruence drives brand engagement for masstige brands.

Details

Journal of Product & Brand Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 23 November 2018

Merlin Stone, Eleni Aravopoulou, Geraint Evans, Esra Aldhaen and Brett David Parnell

This paper reviews the literature on information mismanagement and constructs a typology of misinformation that can be applied to analyse project planning and strategic planning…

1420

Abstract

Purpose

This paper reviews the literature on information mismanagement and constructs a typology of misinformation that can be applied to analyse project planning and strategic planning processes to reduce the chances of failure that results from information mismanagement. This paper aims to summarize the research on information mismanagement and provide guidance to managers concerning how to minimize the negative consequences of information mismanagement and to academics concerning how to research and analyse case studies that might involve information mismanagement.

Design/methodology/approach

Literature review accompanied by conceptual analysis.

Findings

Information mismanagement is widespread in organizations, so all those involved in managing and researching them need to be far more aware of the damage that can be done by it.

Research limitations/implications

The research is based on the Western society (Europe and North America). The same research should be carried out in other parts of the world. Also, all the case studies could usefully be investigated in more depth to apply the taxonomy.

Practical implications

Managers should be much more aware of their own and others’ tendencies to mismanage information to their own benefit.

Social implications

Stakeholders in public sector activities, including citizens, should be much more aware of the tendency of the government and the public sector to mismanage information to justify particular policy approaches and to disguise failure.

Originality/value

The taxonomy on information mismanagement is original, as is its application to project planning and strategic decision-making.

Details

The Bottom Line, vol. 32 no. 1
Type: Research Article
ISSN: 0888-045X

Keywords

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