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The purpose of this paper is to examine consumer attitudes towards apple juice produced by means of two new processing technologies, high‐pressure processing (HPP) and pulsed electric field processing (PEF).

Means‐end chain approach is used. Laddering interviews are conducted with consumers in Norway, Denmark, Hungary and Slovakia.

Consumers in this study did recognize and appreciate the benefits that HPP and PEF apple juice have to offer over a juice produced by pasteurization. The respondents in all four countries associated positive consequences with product attributes related to the nutritional value and the taste of the products produced by means of these novel technologies. Also the environmental benefits from processing foods by applying these technologies were seen as highly positive characteristics of the technologies. However, many respondents also expressed some scepticism, especially towards the PEF treated juice and were unsure about if there were risks associated with consuming products processed by this technology.

When new processing technologies are introduced, consumer acceptance is one of the key issues for their future success. It is up to food producers and food scientists to provide the evidence that will convince consumers that these new technologies are safe to use.

This research contributes to the limited knowledge on consumer attitudes towards food products produced by HPP and PEF. From a general perspective, the research expands the body of knowledge on consumer perception of food technologies.

This paper aims to examine how government policy and institutions affect national competitiveness. A combined microeconomic and institutionalist model of competitiveness is applied. This structure is suitable for incorporating factors considered by global competitiveness rankings. The paper proposes that there are various possible government policy “configurations” leading to similar competitiveness outcomes, but different resilience outcomes during a crisis.

Using the Institute for Management Development competitiveness rankings, covering 62 countries, between 2010 and 2019 the authors first build clusters based on observed “government policy configurations”. These clusters show an interpretable pattern: except for a few outliers, individual clusters contain countries that are economically and culturally similar. Then the authors examine how different clusters, with similar overall competitiveness scores, have performed in 2020–2021 during the COVID pandemic.

The analysis shows that government efficiency is correlated with other factors of overall competitiveness. It shows that while similar levels of competitiveness are possible with different government “configurations”, it provides evidence that more welfare-oriented government “configurations” during the crisis led to a higher resilience of national competitiveness.

The paper connects an institutionalist and microeconomic view of competitiveness in a unique model and embeds government policy in this structure. It shows that a similar level of competitiveness is possible through different government policy “configurations” and exploits the COVID shock to analyse resilience of these “configurations”.