The purpose of this paper is to explore if Jamaican authorities can improve revenue earnings from cruise tourism in the post Covid-19 period by improving the standards of current…
Abstract
Purpose
The purpose of this paper is to explore if Jamaican authorities can improve revenue earnings from cruise tourism in the post Covid-19 period by improving the standards of current attractions, adding new ones and allowing more citizens to participate.
Design/methodology/approach
A literature review was undertaken, supported by discussions with other authors who have written and published previous work on cruise tourism, and conversations with prominent tourism industry representatives.
Findings
All cruise lines operating in the Caribbean have islands to exclusively entertain their guests and yet, Caribbean islands need more integration. Each island currently negotiates separately with cruise lines to determine the “head tax” payable. Cruise lines could give guests a more authentic experience by employing more workers from the region and tourism workers could improve their earnings by working more closely with cruise lines. Caribbean governments can expand access to more attractions by improving their road network across the islands.
Research limitations/implications
Further investigation could include: ways to integrate more Caribbean islands, negotiations between cruise lines and the Caribbean islands as a group, making Caribbean workers more attractive to the cruise industry and, the cruise lines' appetite for more diversified attractions within the Caribbean region.
Practical implications
This study should raise the consciousness of the Jamaican government and tourism administrators about the fact that Jamaica has far more attractions than that of those present in the market. More Jamaicans could receive training to provide direct or indirect service within the cruise industry. Increased engagement of Jamaican workers would lead to improved economic wellbeing for them and their families and the country as a whole.
Social implications
Jamaicans might take better care of their environment if they stood a chance of benefiting more from cruise tourism. They might see clearly how cruise tourism impacts their communities. Further, citizens might take better care of their environment and keep it healthier and attractive. They might be even more self-disciplined in their behaviour and reduce crime and violence to acceptable levels.
Originality/value
This paper provided a simple perspective on how disconnected Caribbean islands are reflected in the wide variance in head tax charged by each island. Caribbean Governments should examine the various ways in which lack of integration has affected the region as a whole and agree on a framework for wider cooperation. If the Caribbean islands negotiate with cruise lines as one group, they may enhance their negotiating power. Each government within the region can conduct a comprehensive audit of attractions and include them in their development plan. Governments could involve their citizens more as providers of service to the cruise tourism business. Cruise operators could also see that there is wisdom and economic benefit arising from engaging more workers from the Caribbean.
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Ibrahim Ajagunna, Matthew Olusoji Ilori and Eron McLean
The purpose of the theme issue was to enable cruise ship owners and destination governments to critically assess the viability, vulnerability and responsiveness of Caribbean…
Abstract
Purpose
The purpose of the theme issue was to enable cruise ship owners and destination governments to critically assess the viability, vulnerability and responsiveness of Caribbean cruise tourism in the context of the pandemic.
Design/methodology/approach
This concluding article uses content analysis to re-visit the contributions made to assessing the impact of the pandemic and the implications for Caribbean cruise tourism.
Findings
Governments across the Caribbean will need to re-think how they work with the cruise industry in a more cohesive and integrated way. This initiative is likely to result in the Caribbean having greater latitude in negotiations with the major cruise conglomerates that control over 80% of the industry in the region. Close attention must also be paid to improving local infrastructure and to facilitating the involvement of local people in providing tourists with an authentic Caribbean experience.
Practical implications
The coronavirus disease 2019 (COVID-19) pandemic has had a significant impact on the Caribbean region. In common with the rest of the world, island destinations had to close their borders to mitigate the impact of the virus and as tourism-dependent locations, this has had financial consequences. At present, there is no end in sight, and it is difficult to predict when Caribbean cruise tourism will ever return to pre-pandemic levels.
Social implications
COVID-19 has shown the world that we are all dependent on each other and that greater collaboration is needed to re-open the cruise industry. The pandemic has also shown that rapid technological development is needed to drive change. Further, it can be argued that technology will enable all stakeholders to coordinate their responses, together with support from governments across the Caribbean.
Originality/value
This theme issue explored the impact of COVID-19 on cruise tourism in the Caribbean and it proposes factors to mitigate re-occurrence. The proposals contained in this theme issue provide a guide to help enable governments in the Caribbean region to re-position their respective countries in response to the pandemic and related socio-economic impacts.
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Ibrahim Ajagunna, Matthew Olusoji Ilori and Eron McLean
The cruise industry has been significantly impacted as a result of Covid-19. Some cruise lines have downsized, and many have cancelled ship orders while some vessels have been put…
Abstract
Purpose
The cruise industry has been significantly impacted as a result of Covid-19. Some cruise lines have downsized, and many have cancelled ship orders while some vessels have been put on retainers. It is still uncertain how long this situation will continue. Even when cruise lines resume their services, the uptake is likely to be gradual because many traditional and potential cruisers may still be reluctant to travel because of the fear of contracting the disease. In addition, an enormous amount of money and time will be required to overhaul ships, re-plan service processes, re-certify crew and develop a new normal for how cruise businesses operate. An analysis of these issues forms the primary purpose of this study.
Design/methodology/approach
A qualitative approach was used to gather data and this was augmented by the personal industry experiences of the authors.
Findings
Steady growth in the cruise industry came to an end during the last two years due to the unanticipated impact of the pandemic. SARS, Ebola and other diseases were much less significant in comparison. Many Caribbean islands have recently upgraded their ports to accommodate mega cruise ships as tourism is the main source of income for these islands. These investments run to millions of US dollars and as yet, there are no indications as to when the industry will recover.
Research limitations/implications
Access to industry experts was not as broad-ranging as anticipated due to time pressures and the fact that it is difficult to schedule interviews by telephone or webinar with busy practitioners.
Social implications
The pandemic will continue to impact the people of the Caribbean economically and socially, because of their dependence on tourism and especially cruise businesses.
Originality/value
The gradual re-entry of cruise operations represents a fourth phase in the development of the industry. This juncture is the most critical phase because of the many opinions surrounding vaccination. Cruising is unlike land-based tourism assets where a rapid reactive response is easier to facilitate. A health crisis at sea can have disastrous consequences, especially for small islands with limited facilities to deal with critical Covid-19 infections.
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Gina Green, Hope Koch, Peter Kulaba, Shelby L. Garner, Carolin Elizabeth George, Julia Hitchcock and Gift Norman
The purpose of this paper is to understand how to build and implement information and communication technology (i.e. ICT) to help vulnerable people when significant social…
Abstract
Purpose
The purpose of this paper is to understand how to build and implement information and communication technology (i.e. ICT) to help vulnerable people when significant social, cultural and economic barriers exist between the stakeholders.
Design/methodology/approach
The authors followed an action research approach to design and implement a mobile health hypertension education application to help India's most vulnerable populations. The authors used interpretive analysis, guided by the sustainable livelihoods framework, to uncover key findings.
Findings
Successfully implementing information and communication technology for development (ICT4D) requires understanding that all stakeholders (i.e. donors, facilitators and the beneficiaries) have important assets to contribute. Facilitators play an important role in connecting donors to the beneficiaries and fostering cultural humility in donors so that the donors will understand the role beneficiaries play in success. Stakeholders may use the ICT4D in unintended ways that both improve the people's health and increase some beneficiaries' financial livelihood.
Research limitations/implications
This research expands the definition of information systems success when implementing ICT4D in resource-constrained environments. Success is more than creating an mHealth app that was easy for beneficiaries to use and where they learned based on a pre- and post-test statistical analysis. Success involved development in all the stakeholders impacted by the social innovation collaboration. For the beneficiary community, success included getting screened for noncommunicable diseases as a first step toward treatment. For the facilitator, success involved more resources for their community health program. Amongst the donors, success was a change in perspective and learning cultural humility.
Practical implications
Although universities encourage faculty to work in interdisciplinary research teams to address serious world problems, university researchers may have to exert considerable effort to secure contracts, approvals and payments. Unfortunately, universities may not reward this effort to build ICT4D and continue to evaluate faculty based on journal publications. When universities undertake social innovation collaborations, administrators should ensure responsive and flexible university processes as well as appropriate academic reward structures are in place. This need is heightened when collaborations involve international partners with limited resources and time needed to build relationships and understanding across cultures.
Social implications
This study discovered the importance of fostering cultural humility as a way of avoiding potential conflicts that may arise from cultural and power differences. Cultural humility moves the focus of donor-beneficiary relationships away from getting comfortable with “them” to taking actions that develop relationships and address vulnerabilities (Fisher-Borne et al., 2015). This research shows how the facilitator helped the donor develop cultural humility by involving the donor in various initiatives with the beneficiary community including allowing the donor to live in a dormitory at the hospital, work in an urban slum and visit health screening campus.
Originality/value
This study (1) extends the ICT4D literature by incorporating cultural humility into the sustainable livelihoods framework, (2) provides a contextual understanding of developing cultural humility in ICT4D projects with a complex group of stakeholders and (3) describes how facilitators become a catalyst for change and a bridge to the community. The culturally humble approach suggests revising the livelihood framework to eliminate words like “the poor” to describe beneficiaries.