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Article
Publication date: 1 January 1989

Barry Nathan Rosen, Jean J. Boddewyn and Ernst A. Louis

The topic of internationally standardised branding has been widelydebated in the marketing literature. However, no studies haveempirically examined the actual extent of…

1108

Abstract

The topic of internationally standardised branding has been widely debated in the marketing literature. However, no studies have empirically examined the actual extent of international brand penetration and standardisation. Based on a survey of US brand managers of consumer products, this study found that while some 66 per cent of the responding brands are used abroad and most are internationally standardised, approximately 80 per cent of sales still come from the US market. Overseas, US brands generate most of their sales in culturally similar markets, specifically Canada and the United Kingdom.

Details

International Marketing Review, vol. 6 no. 1
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 2 August 2013

Simon Rickatson

This paper aims to examine how the oldest manufacturer of natural healthcare products in Europe, Nelsons, needed to make a leap in its development to take advantage of the…

237

Abstract

Purpose

This paper aims to examine how the oldest manufacturer of natural healthcare products in Europe, Nelsons, needed to make a leap in its development to take advantage of the opportunities in export markets and to meet ambitious production and revenue targets.

Design/methodology/approach

This case study follows how Nelsons put in place a new culture among managers to achieve its growth targets, which involved moving away from being the custodians of a traditional brand towards leadership of a fast‐moving global enterprise. A management development scheme was introduced to support the fundamental changes, to create a new cadre of staff with the skills and confidence to lead, and overcome the discomfort which can come from rapid and wide‐ranging change.

Findings

If there is a good team of staff prepared to lead as much as manage change, implementing major initiatives can become relatively easy.

Originality/value

The paper illustrates that the program demonstrated the importance of creating leaders for change, which have underpinned record outputs at the firm and strong progress towards the overall targets.

Details

Strategic HR Review, vol. 12 no. 5
Type: Research Article
ISSN: 1475-4398

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Book part
Publication date: 13 December 2023

Louis Jacques Filion and Rico J. Baldegger

Elmar Mock's extraordinary story began in a small village in Switzerland. Born in 1954, he was the son of an Austrian immigrant and a Swiss mother. School was difficult, as he…

Abstract

Elmar Mock's extraordinary story began in a small village in Switzerland. Born in 1954, he was the son of an Austrian immigrant and a Swiss mother. School was difficult, as he struggled with dyslexia. Nevertheless, he graduated from engineering school, obtained a job with a Swiss manufacturer, ETA. By the age of 26, he had co-invented the Swatch. Following the accidental death of his brother, Stéphane, in 1985, he decided to leave his job and launch his own creativity and innovation consulting company, Creaholic, in 1986.

In 2014, Elmar retired from Creaholic and created with his second wife Hélène Mock née Kett, a second company: ‘Mock-Kett’. He has created more than 80 families of patents in various industries and has been involved in more than 600 projects. He is also a member of the advisory boards of some of the spin-offs incubated by Creaholic. He remains active as a speaker and international consultant with ‘Mock-Kett’, which promotes the motivational side of invention. He has received numerous awards and his book ‘The Innovation Factory’ has been published in three languages.

The case depicts a one-of-a-kind creative mindset and offers in-depth reflections on the concepts of creativity, innovation and intrapreneurship and their applications in organizations. 1

Details

Agents of Innovation
Type: Book
ISBN: 978-1-83797-012-4

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Book part
Publication date: 31 January 2015

Annie Peng Cui, Theresa A. Wajda and Michael F. Walsh

The luxury brands sales in emerging markets will see rapid growth. When entering the emerging markets, luxury fashion brands always find it challenging to balance adaption with…

Abstract

The luxury brands sales in emerging markets will see rapid growth. When entering the emerging markets, luxury fashion brands always find it challenging to balance adaption with local consumer culture and standardization to maintain their global brand image. The present study attempts to examine this intriguing issue of adaptation and standardization and many other challenges for luxury brands in the emerging market by focusing on China’s luxury market. A case study on China is conducted, which consisted of reviewing academic literature and consulting trade reports, examining over 50 luxury brands’ Chinese websites, reading newspaper articles, conducting field trips to luxury retail outlets, and studying luxury brands’ advertisements in major Chinese fashion magazines. We identified five intriguing market characteristics that must be taken into account in order to succeed in this market. Specifically, we found that to perform well in China’s luxury market, luxury brands should have a good understanding of the conflicting Chinese social cultural sentiments toward luxury consumption. Luxury brands should seek a balance between standardization and adaptation and appeal to both consumers’ converging needs and their desire for products that embrace local elements. Further, given the unique consumer characteristics, luxury brands should better serve the young and economically diverse consumer base in China.

Details

Entrepreneurship in International Marketing
Type: Book
ISBN: 978-1-78441-448-1

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Article
Publication date: 1 February 1998

Rocco R. Vanasco

This paper examines the role of professional associations, governmental agencies, and international accounting and auditing bodies in promulgating standards to deter and detect…

27565

Abstract

This paper examines the role of professional associations, governmental agencies, and international accounting and auditing bodies in promulgating standards to deter and detect fraud, domestically and abroad. Specifically, it focuses on the role played by the US Securities and Exchange Commission (SEC), the American Institute of Certified Public Accountants (AICPA), the Institute of Internal Auditors (IIA), the Institute of Management Accountants (IMA), the Association of Certified Fraud Examiners (ACFE), the US Government Accounting Office (GAO), and other national and foreign professional associations, in promulgating auditing standards and procedures to prevent fraud in financial statements and other white‐collar crimes. It also examines several fraud cases and the impact of management and employee fraud on the various business sectors such as insurance, banking, health care, and manufacturing, as well as the role of management, the boards of directors, the audit committees, auditors, and fraud examiners and their liability in the fraud prevention and investigation.

Details

Managerial Auditing Journal, vol. 13 no. 1
Type: Research Article
ISSN: 0268-6902

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Article
Publication date: 1 November 2004

Rusty L. Juban and David C. Wyld

Addresses consumer perspectives of Radio Frequency Identification (RFID). States that some consumers put up barriers against new technology, while others welcome innovations…

2301

Abstract

Addresses consumer perspectives of Radio Frequency Identification (RFID). States that some consumers put up barriers against new technology, while others welcome innovations. Idengtifies that market leaders can pretty much use this technology as they wish, meaning boom time for consumer product firms and pain for privacy advocates.

Details

Management Research News, vol. 27 no. 11/12
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 17 June 2005

Ayesha Malhotra and Alex Pierroutsakos

Cross‐border mergers are rising in number and scope even though, on average, firms do not profi t from them. In this article, we use interviews and secondary data to assess a

Abstract

Cross‐border mergers are rising in number and scope even though, on average, firms do not profi t from them. In this article, we use interviews and secondary data to assess a historic merger between two global consulting giants ‐ Cap Gemini and Ernst & Young Consulting. The two fi rms had well‐articulated strategic reasons for merging. Nevertheless, their integration strategy failed to address key differences in business models, core competencies, and organizational practices. As a result, the combined firm suffered five years of diminished financial and competitive performance. Our study highlights the organizational complexities affecting mergers between human capital‐intensive firms.

Details

Multinational Business Review, vol. 13 no. 2
Type: Research Article
ISSN: 1525-383X

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Article
Publication date: 24 July 2023

Mehree Iqbal, Louis Geneste and Paull Weber

This paper aims to contribute to the field of social entrepreneurship by exploring the interrelationships among the antecedents of social entrepreneurial intention (SEI) through…

Abstract

Purpose

This paper aims to contribute to the field of social entrepreneurship by exploring the interrelationships among the antecedents of social entrepreneurial intention (SEI) through the lens of Mair Noboa model (MNM). In recent years, many researchers have applied the antecedents of MNM to determine SEI. However, interrelationship among these antecedents has not been a focus of enquiry despite the repeated scholarly calls.

Design/methodology/approach

Applying quantitative methodology, the data was collected from a Web-based survey distributed across Bangladesh (N = 412). Data analysis was carried out based on the covariance-based structural equation modelling technique to confirm the hypotheses. The final measurement and structural models met all the requirements for reliability, model fit, convergent validity and discriminant validity. The proposed hypotheses were tested based on direct relationships and mediating effects.

Findings

The findings suggested that interrelationships among these antecedents do increase individuals’ intentions to become social entrepreneurs.

Originality/value

This paper fills an important knowledge gap by exploring the interrelationships among moral obligation, empathy, perceived social support and social entrepreneurial self-efficacy. This paper stressed identifying whether the SEI enhances through the interrelationships among these antecedents or not. The study findings bring new theoretical and practical implications on the role of empathy, moral obligation, perceived social support and social entrepreneurial self-efficacy.

Details

Social Enterprise Journal, vol. 19 no. 5
Type: Research Article
ISSN: 1750-8614

Keywords

Book part
Publication date: 30 September 2016

Charles R. McCann and Vibha Kapuria-Foreman

Robert Franklin Hoxie was of the first generation of University of Chicago economists, a figure of significance in his own time. He is often heralded as the first of the…

Abstract

Robert Franklin Hoxie was of the first generation of University of Chicago economists, a figure of significance in his own time. He is often heralded as the first of the Institutional economists and the impetus behind the field of labor economics. Yet today, his contributions appear as mere footnotes in the history of economic thought, when mentioned at all, despite the fact that in his professional and popular writings he tackled some of the most pressing problems of the day. The topics upon which he focused included bimetallism, price theory, methodology, the economics profession, socialism, syndicalism, scientific management, and trade unionism, the last being the field with which he is most closely associated. His work attracted the notice of some of the most famous economists of his time, including Frank Fetter, J. Laurence Laughlin, Thorstein Veblen, and John R. Commons. For all the promise, his suicide at the age of 48 ended what could have been a storied career. This paper is an attempt to resurrect Hoxie through a review of his life and work, placing him within the social and intellectual milieux of his time.

Details

Research in the History of Economic Thought and Methodology
Type: Book
ISBN: 978-1-78560-962-6

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Article
Publication date: 30 July 2024

Mehree Iqbal, Louis Geneste and Paull Weber

This study aims to expand antecedent roles on social entrepreneurial behavioural intention by integrating both the Three Pillars of Institutions and the Mair Noboa model. The…

Abstract

Purpose

This study aims to expand antecedent roles on social entrepreneurial behavioural intention by integrating both the Three Pillars of Institutions and the Mair Noboa model. The literature lacks in investigating both institutional- and individual-level antecedents to determine social entrepreneurial behavioural intention. This proposed integrated model was developed in which the Mair Noboa's model antecedents mediates the positive relationship between the antecedents of Three Pillars of Institutions and social entrepreneurial intention.

Design/methodology/approach

This study uses quantitative research methodologies to answer the research question of the extent that institutional-level antecedents in turn influence individual antecedents and thus determine social entrepreneurial intention. To explore this, a Web-based survey distributed across Bangladesh (n = 412). The confirmation of hypotheses involved using covariance-based structural equation modelling (SEM) for data analysis. The resulting measurement and structural models successfully met all criteria for reliability, model fit, convergent validity and discriminant validity. The hypotheses were subsequently assessed by examining both direct relationships and mediating effects.

Findings

The findings demonstrated a significant relationship between the antecedents of the Three Pillars of Institutions and the Mair Noboa model. The results suggest that the Mair Noboa model antecedents can mediate the relationship between the Three Pillars of Institutions and social entrepreneurial intention.

Originality/value

This paper advances the existing knowledge of social entrepreneurial intention, through the novel lens of combined institutional and individual antecedents. This paper fills an important knowledge gap by exploring both institutional- and individual-level antecedents to determine social entrepreneurial intention. This study findings yield fresh theoretical and practical insights into how institutional and individual antecedents jointly influence social entrepreneurial intention.

Details

Social Enterprise Journal, vol. 20 no. 5
Type: Research Article
ISSN: 1750-8614

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1 – 10 of 330