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Article
Publication date: 13 April 2023

Ahmet Coşkun Yıldırım and Erkan Erdil

This study aims to understand the impacts of Covid-19 on the progression of digitalization of banks in an emerging market. For this purpose, business model canvas (BMC) is used as…

Abstract

Purpose

This study aims to understand the impacts of Covid-19 on the progression of digitalization of banks in an emerging market. For this purpose, business model canvas (BMC) is used as a theoretical framework to explore these effects on each business elements of Turkish Banks’ business strategies.

Design/methodology/approach

Data are collected through structured interviews with the top managers of seven diversified banks. Interview questions are designed based on BMC.

Findings

The results show that the onset of the Covid-19 is a shock that has made digitalization a strategic issue that necessitates an urgent change in many business elements of banks such as customer relationships, communication channels, resource allocation, partnerships and financing. Further, it has stimulated redefining value proposition and collaboration/interaction among all financial institutions through digital platforms.

Practical implications

BMC can be used to explain decision-making and business processes of banks for exploring the effect of recent and/or unexpected developments in the business environment of an emerging economy. The results provide insights and recommendations to managers of financial institutions into the impacts of Covid-19 on banks’ operational and strategic processes. That allows financial institutions, including Fintechs, to use this information for taking precautions and proactive actions against shocks.

Originality/value

This study is an initial attempt to explore the impacts of the Covid-19 on banks in an emerging economy by using BMC. With that, this study contributes to the literature by explaining the effect of progression of digitalization in banking from a strategic business model perspective using a qualitative research method.

Details

Qualitative Research in Financial Markets, vol. 16 no. 1
Type: Research Article
ISSN: 1755-4179

Keywords

Article
Publication date: 26 March 2024

Monika Rawal, Jose Luis Saavedra Torres, Ramin Bagherzadeh, Suchitra Rani and Joanna Melancon

This study aims to understand the effect of cultural dimension (individualism/ collectivism) on promotional rewards (social or economic) resulting in incentivizing consumers to…

Abstract

Purpose

This study aims to understand the effect of cultural dimension (individualism/ collectivism) on promotional rewards (social or economic) resulting in incentivizing consumers to engage in electronic word-of-mouth (eWOM), further impacting their repurchase intentions.

Design/methodology/approach

In Study 1, a 2 (culture: individualism vs collectivism) × 2 (promotional rewards: social vs economic) between-subjects design was used. Structural equation modeling was used to test the hypotheses. In Study 2, culture was measured instead of just being manipulated. The authors used regression analysis in this study.

Findings

Owing to the characteristics of collectivistic individuals, consumers in collectivistic cultures were more likely to respond to social rewards as an incentive to engage in eWOM. However, consumers in individualistic cultures were more motivated to engage in eWOM when economic rewards were offered.

Originality/value

Despite the global nature of eWOM, little research has explored the effects of cultural traits on consumer response to amplified eWOM strategy. Additionally, though many organizations now offer various promotional incentives to reviewers, little research has explored the effects of promotional offers on a reviewer’s subsequent behavior, and no research has explored the relationship between cultural dimensions and current and future response to promotional eWOM rewards.

Details

Journal of Consumer Marketing, vol. 41 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 30 April 2021

Irem Caglayan and Yasemin Afacan

The increasing number of older passengers is resulted in a growing significance of international senior tourism industry. In today's competitive airport environments, improving…

Abstract

Purpose

The increasing number of older passengers is resulted in a growing significance of international senior tourism industry. In today's competitive airport environments, improving the airport service performance (ASP) for older passengers is crucial to take an important place in the market. ASP design has been in the focal point of many researchers and airport stakeholders. However, the service performance evaluation regarding airport architectural design and use of older passengers have been mostly underrated.

Design/methodology/approach

The study focused on ASP evaluation of architectural building elements. The proposed simulation-based service walkthrough (SBSW) was applied in a case airport building in Istanbul. Experts performed landside passenger activities to evaluate its ASP with a given walkthrough instruction. An empathic tool, GERonTologic age simulation (GERT) suit, was used to experience the physical limitations of older passengers during the experiment.

Findings

Results showed that SBSW positively influenced experts' evaluation of ASP, where higher service problems were obtained. The GERT suit created a significant difference, where lower ASP scores and higher perceived empathy were observed within the group with the GERT suit. The study concluded that the proposed ASP criteria and SBSW could provide a useful research framework during service design of age-friendly airports.

Originality/value

The study addressed a novel area of enquiry by proposing a new set of ASP criteria for older passengers considering the airport architectural design and evaluating these criteria through a new empathic approach “SBSW”.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. 15 no. 3
Type: Research Article
ISSN: 2631-6862

Keywords

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