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The purpose of this paper is to examine the content of for‐profit organizations' Facebook pages and how the communication strategy employed impacts stakeholders' perceptions of the organization‐public relationship, corporate social responsibility, attitudes, and purchase intent.

For Study 1, a content analysis examined the types of information on for‐profit organizations' Facebook pages. Facebook pages were coded for organizational disclosure and information dissemination, corporate social responsibility information, and interactivity. Pages were also coded for using a corporate ability, corporate social responsibility, or hybrid communication strategy. Three organizations were then selected based on the content analysis results to serve as exemplars in the two‐phase experiment. Participants filled out measures of initial attitudes, perceptions of the organization‐public relationship, corporate social responsibility, and purchase intent. A week later, participants interacted with the organizations' Facebook pages and then answered additional scale measures.

Study 1 found for‐profit organizations discuss program/services, achievements, and awards on their Facebook pages. The main communication strategy employed on Facebook is corporate ability. Study 2 results indicate interacting with Facebook pages bolsters stakeholders' perceptions of the organization‐public relationship, corporate social responsibility, and purchase intent. The organization employing a corporate social responsibility communication strategy had the most success bolstering these variables.

Several of the organizations did not have Facebook pages to code for the content analysis. Some organizations' pages were not coded because the page was just starting and there was no information available. The content analysis included a small sample size (n=114) which impacted the experiment. It limited the number of organizations that could be employed in the experimental conditions.

When posting information on Facebook, organizations should employ the corporate social responsibility communication strategy. However, regardless of the strategy employed, interacting with Facebook information can bolster stakeholders' perceptions of organizational‐public relationships, corporate social responsibility, attitudes, and purchase intent.

The paper adds to the experimental literature. There is very limited experimental research examining the impact of Facebook on stakeholders. It provides practitioners with some guidance on the types of communication strategy they should employ when posting on Facebook.

The Commission appointed jointly by the World Health Organization and the Food and Agricultural Organization continues to plod its weary way towards the establishment of Codex standards for all foods, which it is hoped will eventually be adopted by all countries, to end the increasing chaos of present national standards. We have to go back to 1953, when the Sixth World Health Assembly showed signs of a stirring of international conscience at trends in food industry; and particularly expressed “the view that the increasing use of various chemical substances had … , created a new public health problem”. Joint WHO/FAO Conferences which followed initiated inter alia international consultations and the setting up of the Joint FAO/WHO Codex Alimentarius Commission.

Toronto's heritage program is reporting year over year growth in both the number of listed and designated properties and the amount of money secured for heritage projects. At the same time, it is widely recognized that heritage trade skills are in decline. The purpose of this research is to examine Toronto's heritage policy in its regulatory and economic context to understand why heritage trades are struggling while the heritage program and the market for heritage professional services flourish and to suggest solutions based on existing policy tools.

This research looks at the policy documents at the federal, provincial and municipal level that determine the minimum standard for heritage conservation in Toronto. It refers to secondary research on the economic context for these regulations to understand how they are applied and why they tend to produce certain outcomes. It introduces the regulatory context set by Canada's Standards and Guidelines for the Conservation of Historic Places and the Ontario Heritage Act. It goes on to analyse Toronto's local policy in more detail including density bonusing programs, the Toronto Official Plan and Heritage Conservation District planning standards.

Toronto's heritage policy creates asymmetrical opportunities for heritage professionals and heritage specializing tradespeople. While the work that heritage professionals do is required or strongly encouraged by policy and increases reliably with the amount of funding secured for heritage projects, heritage tradespeople do not enjoy similar advantages. Their work is not required in the same way as heritage professionals' or encouraged to the same degree, and money secured for heritage projects does not necessarily go towards work that would engage the building trades necessary to maintain heritage structures.

The value of job creation in heritage trades is a mainstay of heritage economic advocacy, and there is growing interest in the value of these trades skills as a resource for sustainable building practices. There is relatively little research considering how heritage policy and theory affect career opportunities for workers with these trades skills, and none that addresses those systemic pressures in the context of municipal heritage programs in Canada.