Alison Verbeck and MaryEllen Sievert
A comparison of the indexing on Eric and Lisa of the three journals devoted to online searching, Online, Online Review and Database, revealed some differences, but a greater…
Abstract
A comparison of the indexing on Eric and Lisa of the three journals devoted to online searching, Online, Online Review and Database, revealed some differences, but a greater number of similarities. On average, Lisa assigned more terms/document but Eric indexed more concepts/document. A critical subset of the vocabulary which distinguished online searching (a small number of terms used frequently) did emerge for each, but there were no exact matches in the terminology of the two systems. Several words within the multi‐ word phrases, however, were the same. For both systems, at least one term from the critical subset had been assigned to more than half the articles in the sample. Further, in each system, a single term had been assigned to more than eighty percent of the sample.
The major research objectives were to identify the differences among the searchers of users of online bibliographic systems who have different backgrounds of training and…
Abstract
The major research objectives were to identify the differences among the searchers of users of online bibliographic systems who have different backgrounds of training and experience, and the differences among the searches of persons with and without experience of the Eric database. A quasi‐experimental research design used forty‐two searchers separated into five experience levels who conducted two pre‐selected searches using the Dialog system and the Eric database. The results were measured with variables which related to the search outcome, i.e., cost effectiveness, precision, and recall and to the search process and errors.
This paper contends that US federal policy with regard to the Educational Resources Information Center (ERIC) must change and that ERIC will need massive restructuring in order to…
Abstract
This paper contends that US federal policy with regard to the Educational Resources Information Center (ERIC) must change and that ERIC will need massive restructuring in order to continue to meet the information needs of the education community. Four arguments are presented: ERIC is the most widely known and used educational resource of the US Department of Education; senior OERI and Department of Education officials have consistently undervalued, neglected, and underfunded the project; ERIC’s success is due largely to information analysis and dissemination activities beyond ERIC’s contracted scope; information needs have changed dramatically in the past few years and ERIC cannot keep up with the demands, given its current resources.
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Geert Van Hove, Elisabeth De Schauwer and Alain Platel
The purpose of this paper is to search for connections rather than particularisation, for two exceptional figures: Broekaert and Platel, and to explore the intersections between…
Abstract
Purpose
The purpose of this paper is to search for connections rather than particularisation, for two exceptional figures: Broekaert and Platel, and to explore the intersections between science and art, art and science.
Design/methodology/approach
In this paper the authors work with a bricolage of possible lines and layers in a complex web of stories associated with the life story, career and private life of Eric Broekaert and of Alain Platel.
Findings
Broekaert felt the need to look for methods which had been tested in accordance with the models of hard science. In addition, and in alternating combinations, he searched for deeper layers via etymology, history, philosophy and art. Orthopedagogics as a righteous search for a good/happy life. For Platel, the choreographer of Ballets C de la B, accepting the imperfect/unfinished/abnormal brought the world of orthopedagogics and his work with dancers closer together. The “suffering”, the “abnormal” and the fear and aversion to these, the beautiful/poetic in what is different, looking at the abnormal and wanting to be looked at … are all questions which arise and connect orthopedagogics as a science with Platel’s productions. Platel poses the question: in what world do we want to live?
Originality/value
The authors need Eric Broekaert, Alain Platel and their work as a source of inspiration and as a bridge to new, not yet enough discovered ways of looking at “difference”.
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This chapter examines the topic of internal branding from an organizational/behavioral science perspective, theoretically and empirically investigating how organizational members…
Abstract
Synopsis
This chapter examines the topic of internal branding from an organizational/behavioral science perspective, theoretically and empirically investigating how organizational members actually enact corporate brands. A mixed method research procedure serves to surface conscious (i.e., deliberate) and unconscious (i.e., tacit) internal brand meaning enactments in an internationally operating Austrian corporate business-to-business brand. The results are evidence of the potential complexity of real-life internal branding processes that limit the possibility of achieving a cohesive intended internal implementation of corporate brands. The chapter concludes with the managerial implication that purposeful managerial interventions necessitate an understanding of the social system that is the target of an internal branding initiative.
Sylvia von Wallpach and Arch G. Woodside
This chapter examines the topic of internal branding from an organizational/behavioral science perspective, theoretically and empirically investigating how organizational members…
Abstract
This chapter examines the topic of internal branding from an organizational/behavioral science perspective, theoretically and empirically investigating how organizational members actually enact corporate brands. A mixed-method research procedure serves to surface conscious (i.e., deliberate) and unconscious (i.e., tacit) internal brand meaning enactments in an internationally operating Austrian corporate business-to-business (B2B) brand. The results are an evidence of the potential complexity of real-life internal branding processes that limit the possibility of achieving a cohesive intended internal implementation of corporate brands. The chapter concludes with the managerial implication that purposeful managerial interventions necessitate an understanding of the social system that is the target of the internal branding initiative
The management of children′s literature is a search for value andsuitability. Effective policies in library and educational work arebased firmly on knowledge of materials, and on…
Abstract
The management of children′s literature is a search for value and suitability. Effective policies in library and educational work are based firmly on knowledge of materials, and on the bibliographical and critical frame within which the materials appear and might best be selected. Boundaries, like those between quality and popular books, and between children′s and adult materials, present important challenges for selection, and implicit in this process are professional acumen and judgement. Yet also there are attitudes and systems of values, which can powerfully influence selection on grounds of morality and good taste. To guard against undue subjectivity, the knowledge frame should acknowledge the relevance of social and experiential context for all reading materials, how readers think as well as how they read, and what explicit and implicit agendas the authors have. The good professional takes all these factors on board.
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Wouter Vanderplasschen, Stijn Vandevelde, Lore Van Damme and Rowdy Yates
Samuel Kai‐Wah Chu and Nancy Law
This paper sets out to report on a study of 12 postgraduate research students' development of information search expertise. It focuses on students' perceived importance and growth…
Abstract
Purpose
This paper sets out to report on a study of 12 postgraduate research students' development of information search expertise. It focuses on students' perceived importance and growth of knowledge of different databases as they progress through their studies.
Design/methodology/approach
Taking an in‐depth longitudinal approach, this study makes use of surveys, direct observations of students' searching of various databases, students' verbalization of their thoughts while searching databases and interviews during a one‐year period. The paper focuses on analyzing the data from surveying and interviewing the students with regard to their use of databases.
Findings
It was found that many students were initially unfamiliar with many of the databases important to them and that the familiarity developed during the year contributed importantly to their development of information search expertise. This suggests that much work has to be done to inform and instruct students about these “treasures”.
Research limitations/implications
This study adopted an in‐depth longitudinal approach to study 12 students. Although it reveals various interesting observations and findings, it lacks the power of generalization due to its small sample size. Based on the results of this study, it would be meaningful to carry out further studies with a bigger sample to see whether the findings identified in this study will still hold true.
Originality/value
Based on the findings, this paper further identifies features that may increase the usefulness of a journal database and makes suggestions on ways to improve library support for the effective use of databases.
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Eric T. Anderson and Vasilia Kilibarda
It is February 2011 and Brian France, CEO of NASCAR (the National Association for Stock Car Auto Racing), is facing a crisis. In the last five years, attendance at weekend NASCAR…
Abstract
It is February 2011 and Brian France, CEO of NASCAR (the National Association for Stock Car Auto Racing), is facing a crisis. In the last five years, attendance at weekend NASCAR races has fallen 22 percent and television viewership has declined 30 percent. Key marketing sponsors have recently left the sport. At the same time, the U.S. economy was only beginning to recover from an economic recession that had an adverse impact on the sport of auto racing as a whole. Some leaders within NASCAR counseled Brian that these trends in attendance, viewership, and sponsorship stemmed from the recession and that NASCAR should continue with business as usual. But Brian sensed that the industry needed fundamental change and that he, as CEO of NASCAR, was the one that must lead this change.
With Brian at the helm, NASCAR embarked on an unprecedented amount of qualitative and quantitative research to assess the strengths and weaknesses of the entire industry. At the center of this research was the NASCAR consumer. Highly engaged, enthusiastic consumers were at the heart of an industry business model that had been successful for decades. But in 2011, marketing within all of NASCAR needed to transform, as it was clear that consumers were disengaging with the sport.
As the consumer research results unfold, Brian and leaders within NASCAR must make tough choices and set priorities. The case focuses on four key areas in which decisions need to be made by NASCAR leadership: digital marketing and social media, targeting the next-generation NASCAR consumer, enhancing the star power of NASCAR drivers, and enhancing the consumer experience at NASCAR events. Focus group videos offer students a customer-centric deep-dive into these challenges.
At its heart, this is a case about great leadership and transforming marketing throughout an entire industry. A wrap-up video from CEO Brian France summarizes how NASCAR executives tackled the difficult questions posed in the case.
Understand how deep consumer engagement is at the heart of a successful marketing ecosystem
Analyze focus group videos to understand the needs of today's consumer
Prioritize the market segments that should be cultivated as the next-generation consumer
Understand how differing incentives within an industry are at the heart of many marketing problems
Analyze a complex set of problems and set and manage priorities
Understand the importance of leadership in a time of crisis
Understand how deep consumer engagement is at the heart of a successful marketing ecosystem
Analyze focus group videos to understand the needs of today's consumer
Prioritize the market segments that should be cultivated as the next-generation consumer
Understand how differing incentives within an industry are at the heart of many marketing problems
Analyze a complex set of problems and set and manage priorities
Understand the importance of leadership in a time of crisis
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