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Consumers have increased access to digital health tools such as social media, websites and marketer-controlled platforms for information sharing. Telemedicine (TM) represents an emerging omni-channel touchpoint for consumers to exchange information and inform health decision-making at a time and place of their choosing. While TM offers great potential, consumer adoption has been slower than expected. This paper aims to investigate attitudinal factors that influence adoption and usage of TM within consumers’ omni-channel decision-making environment.

Surveys from 869 patients were analyzed using multiple linear regression to examine the relationships between health decision-making, TM access benefits and omni-channel touchpoints (social media, website and internal health digital channels usage) on TM usage likelihood.

Attitudinal constructs related to TM’s benefits including access and health decision-making have the strongest impact on future TM usage. The study also empirically demonstrates a link between consumers’ omni-channel information seeking and TM usage.

Increasing consumers’ involvement across omni-channel touchpoints has an additive effect on perceived benefits for engaging consumers in using digital offerings like TM. Future research is needed that examines the interrelationships on consumers’ health decision-making across generational cohorts and the post-adoption effects of digital service offerings.

Omni-channel touchpoints such as TM provide new opportunities to enhance shared decision-making. However, marketers need to adopt strategies that accommodate consumers’ evolving omni-channel preferences for access and information exchange to synergize digital service offerings with interpersonal touchpoints.

This study integrates shared decision-making, technology acceptance and omni-channel marketing literature to explore TM acceptance and usage within the context of consumers’ omni-channel decision process.

Digital transformations are altering service models and care delivery methods in healthcare. Artificial Intelligence (AI) represents the next wave of transformation in healthcare. This study aims to understand patient perceptions of AI and its impact on value co-creation.

A conceptual model was developed to investigate how value co-creation operant resources (digital self-efficacy and relational service quality) impact value co-creation engagement (shared decision-making) and value co-creation outcomes (anticipatory AI value co-creation and intention to adopt AI). Data were collected from 332 respondents and analyzed using structural equation modeling.

The results indicate that the value co-creation process for AI technologies is a function of inputs, experiences and AI outputs. Operant resources were found to be positively associated with shared decision-making. However, not all operant resources directly and positively impacted AI outcomes. The indirect and positive mediated relationships through shared decision-making to AI outcomes suggest an interactive AI value co-creation process.

AI technologies are still in early stages of consumer adoption in healthcare. Future research is warranted that investigates the validity of the model through maturing service life cycles.

Customer perceptions of new digital innovations are formed in the context of previous digital experiences. Marketers need to understand how customers view their current non-AI technologies. Strong engagement and perceived value of current technologies will help ease customers into the usage of AI technologies.

This study investigates the unique stages of the value co-creation process for AI technologies in healthcare. The results demonstrate that the value co-creation process is a function of inputs, tech-enabled experiences and AI outputs.

Social causes increasingly rely on omni-channel touchpoints involving personal discussions and grassroots digital marketing efforts to engage individuals via social referrals. This paper aims to examine digital natives’ perceived effectiveness of omni-channel touchpoints for increasing social cause engagement including social media, digital media, traditional and interpersonal communications, along with an individual’s social/digital media behaviors.

The paper reports empirical results from an online survey of 924 digital natives. The paper uses multivariate and multiple regression analyses to examine the differential effects of a diverse range of media influencing the perceived effectiveness of social cause referrals from a family member versus a close friend.

The results identify the combination of omni-channel touchpoints most likely to be effective for enhancing organ donation support and registration efforts as part of social referral campaigns. The findings suggest differences exist based on whether the campaign targets family members or friends.

The research focuses on digital natives and does not address differences that may vary by specific messages shared across generational groups or ethnicities. More research is also necessary, which examines the effects of digital consumption versus content creation behaviors.

The paper includes implications for social marketers looking at increasing viral reach and engagement via social referral campaigns. Marketers should integrate the omni-channel touchpoints deemed to be most effective for each target based on specific campaign goals.

This paper addresses a gap in marketers’ understanding of how digital natives perceive social referral campaigns targeting their social circle via various omni-channel touchpoints.

Investigates the differences in protocols between arbitral tribunals and courts, with particular emphasis on US, Greek and English law. Gives examples of each country and its way of using the law in specific circumstances, and shows the variations therein. Sums up that arbitration is much the better way to gok as it avoids delays and expenses, plus the vexation/frustration of normal litigation. Concludes that the US and Greek constitutions and common law tradition in England appear to allow involved parties to choose their own judge, who can thus be an arbitrator. Discusses e‐commerce and speculates on this for the future.

Current responses to women's violence are rooted in stereotypical views that delink women's violence from the context of gendered inequality and social marginalisation that mediates it. In this chapter, we draw from feminist scholarship on women's violence, including violence by female sex workers (FSWs), and qualitative data to examine different forms of FSWs' violence against their male clients and the contexts that shape their use of violence. Twenty-seven in-depth interviews were conducted with FSWs recruited through snowball sampling in Uyo, Nigeria. Thematic analysis revealed three forms of violence: ‘situational violence’ – an individual-centred, self-defensive and spontaneous response to conflict situations; ‘collective violence’ – pre-meditated violence used by a group of FSWs to revenge the victimisation of its member, and ‘symbolic violence’ – the un-planned outcome of FSWs' violence that has the effect of deterring client violence and inducing cooperative behaviour. FSWs use violence to deter or counter threatened or enacted client violence and to exact revenge for past victimisation. They also use violence to enforce rules, extract payments and establish solidarity. FSWs' violence is contextualised within the everyday experience of client violence. This violence is not only reactionary; it is a pragmatic attempt to negotiate structural and gender dynamics that shape risks in sex work.

In spite of the growing evidence of intimate partner violence (IPV) against men, limited scholarly work exists on this topic. To date, few studies have explored the motivations and socio-cultural underpinnings of violence against men in Kenya and sub-Saharan Africa in general. Using the Kenya Demographic and Health Survey and employing logit models, we examined associations between women's controlling behaviours and IPV among 3,262 Kenyan men aged 15–54 years. Over 60% of the Kenyan men surveyed reported their female partners were controlling. Compared with those who did not, men who reported controlling behaviours were significantly more likely to have experienced three types of violence (physical, sexual and emotional). Educated Kenyan men had higher odds of experiencing physical and emotional violence than the uneducated, and they reported higher levels of control by their female partners. Our findings suggest that IPV against men may be goal-oriented, but there is also evidence that it may be a reaction to male-perpetrated abuse.

Since 1973, Reference Services Review has published an annual annotated bibliography of materials focused on library instruction and, most recently, information literacy. Publications addressing academic library activities continue to be represented in the largest numbers. The continuing growth of electronic information has made librarians, in all types of libraries, more aware of the need to provide ongoing instruction to library users.

Intimate partner violence (IPV) perpetrated by women is an infrequently discussed topic. The lack of knowledge about female perpetrators of IPV results institutionally in insufficient prevention training and discursively in inadequate appreciation of the women's realm. Thus, this chapter will examine the debates on female IPV in the area of tension between violence prevalence research and the gender-based approach in social sciences and shows that female IPV as a women's reality of life is not limited to resistance violence and is far more complex. By collecting data from 58 female IPV cases, the author develops a typology of female offenders of IPV. Case files documented by the counsellors at violenTia, a German counselling specialist working with women perpetrating violence in their partnership, were examined. The counsellors' notes in the case files were analysed by methods of the empirically grounded type construction, that is the notes were thematically coded and dimensionalised and the case files were grouped according to empirical regularities, followed by an analysis of the contexts of meaning, the type construction and the characterisation of the types constructed. As per the findings, four types (1–4) and one subtype (3′) of female IPV were developed. The main dimensions of the typology are the structure of violence (asymmetrical/symmetrical), the pattern of violence (systematic/situational), the agency of violence (who has the ability and capacity to use violence) and attribution of meaning to violence (for example, explanations and legitimisation). The author concludes that types of female offenders show strong external heterogeneity. A finding which is important for appropriate treatment settings. Female perpetrators often lack the words to describe violent behaviour and repeatedly have unprocessed trauma. Accordingly, to understand and prevent IPV, it is necessary to widen perspectives on female offenders without reducing them to traditional gender stereotypes.