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The purpose of this paper is to propose and illustrate blind qualitative hypothesis testing, which is a qualitative research technique that further generalizes the well‐known notion of “blindness” in research to include a qualitative researcher. The technique introduces a method to test a priori hypotheses using qualitative, emergent observation and analysis without the biasing influence of prior knowledge of the hypotheses being tested.

In essence, the proposed technique is as follows. After forming a set of a priori predictive hypotheses, a theoretical researcher (who may or may not be a qualitative researcher) engages the cooperation of a qualitative researcher to perform an empirical study. The qualitative empirical researcher is given adequate guidance to perform a study but is kept blind to the hypotheses. After the qualitative empirical researcher makes observations and forms his or her conclusions, the qualitative empirical researcher and the theoretical researcher jointly determine the extent to which the conclusions support or disconfirm the hypotheses. The qualitative empirical researcher then identifies emergent themes and inductive conclusions that contribute beyond the a priori hypotheses. A study testing consumer response to advertising is described as an illustration of the proposed technique.

The proposed technique diminishes the influence of the ontological assumptions of researchers on hypothesis tests. By reducing a priori expectations, the proposed technique frees practical and academic market researchers to more fully immerse in the context of interest and better recognize subtle phenomena and imbricated, complex intrapersonal and/or social interactions. Furthermore, the proposed technique provides a new way for qualitative methods to go beyond the “supportive” and “exploratory” role to which they have often been limited.

An ability to test hypotheses gives qualitative researchers another way to contribute to the literatures currently dominated by constricted and pallid questionnaire‐based methods within the positivist tradition. Such literatures will benefit from the methodological pluralism encouraged by the technique introduced here because some benefits of qualitative research (including an ability to identify unanticipated, emergent findings) offer much needed compensation for inherent flaws in questionnaire‐based methods.

Many forecasting methodologies used in the new product development process are superficial techniques that either fail to incorporate the voice of the consumer or only touch on superficial consumer attitudes while completely ignoring the affectively laden hedonic aspects of consumption. This chapter demonstrates how a relatively new qualitative methodology, the Zaltman Metaphor Elicitation Technique (ZMET), can provide managers with insight into the critical psychosocial and emotional landscape which frames how consumers react to a new offering. These insights can be leveraged at any stage of the new product development process to forecast and fine-tune deep consumer resonance with a product offering.

The paper aims to revisit the debate on the priorities of football clubs in talent hiring with respect to maximizing sporting performance or economic profitability. Based on the degree of media exposure of the clubs, we examine whether the clubs’ objectives include, in addition to the classic twofold choice, the aspiration of club managers to gain popularity through media exposure.

This paper applies structural equation modelling (path analysis) techniques to re-examine what is the more realistic description of football club owners’ decisions when hiring talent. Our database comprises teams from the first division of four top European football leagues: 80 observations per season during the pre-COVID period spanning from 2009/10 to 2017/18.

The results suggest that, when recruiting players, in addition to considering the two classic objectives (wins and profits), club owners also seem to aim expanding the media exposure and popularity of their clubs. Our study reveals that, to explain talent-hiring decisions in football, the ability to attract media attention is as crucial as sporting performance could be. Furthermore, by examining the direct, indirect and total effects on annual revenue, we found that our media visibility index performs a mediation effect connecting sports performance and revenue.

An innovative feature of our analysis is the use of the MERIT media visibility index, which jointly captures the on-field and off-field players’ skills. The consistency and robustness of the results derive from the various specifications of the estimated models.

The determinants of the fear of crime have been extensively investigated over the past three decades, yet few studies are comparative, include data from developing countries or use attitudes toward the police as explanatory variables. Understanding how perceptions of police performance influence fear of crime is essential to developing strategies which will reduce citizens’ isolation and reluctance to exert informal social control in their communities. Such lack of engagement creates opportunities for increased crime and disorder and heightens fear of crime. The paper aims to discuss these issues.

This study examines the mediating effect of perceived confidence in the police on citizens’ fear of crime in seven developing Caribbean region countries using structural equation modeling. The data were collected in a 2011 United Nations survey from representative samples in each nation.

The results indicate that confidence in the police plays a significant and partial mediating role in explaining fear of crime and that community- and individual-level characteristics influence the level of confidence and independently affect fear of crime as well.

This is one of the few studies that employs comparative victimization data in the Caribbean to examine the role that confidence in the police has on fear of crime. The findings of this study will contribute to fill the gap in the understanding of the drivers of fear of crime in developing countries.