Search results

1 – 3 of 3
Per page
102050
Citations:
Loading...
Available. Open Access. Open Access
Article
Publication date: 1 January 2020

Eran Ketter

Millennials travel more than any other generation and they account now for some 40 percent of Europe’s outbound travel. As Millennials travel peaks, the purpose of this paper is…

34724

Abstract

Purpose

Millennials travel more than any other generation and they account now for some 40 percent of Europe’s outbound travel. As Millennials travel peaks, the purpose of this paper is to shed light on European Millennials, their characteristics and travel behaviors, and how their travel trends are shaping the present – and future – of the tourism industry.

Design/methodology/approach

The current study is based on content analysis of up-to-date academic publications and tourism industry reports.

Findings

The common characteristics and travel behaviors of Millennials drive four key tourism micro-trends: creative tourism, off-the-beaten-track tourism, alternative accommodation and fully digital tourism. Based on the growing importance of Millennials in global travel, these micro-trends are re-shaping supply and demand and transform the tourism and hospitality industries.

Originality/value

The study provides a novel understanding of Millennial travel, their characteristics and travel behaviors. The micro-trends identified are affecting destinations, hotels, attractions and other tourism businesses, as they re-define what tourists want and how they want it. Furthermore, these change drivers are expected to increase as Millennial travel continues to grow.

Details

Journal of Tourism Futures, vol. 7 no. 2
Type: Research Article
ISSN: 2055-5911

Keywords

Access Restricted. View access options
Article
Publication date: 8 June 2018

Eran Ketter

The experience economy is characterized by the consumers’ search for emotions and memorable experiences through consumption. While the experience economy has a fundamental effect…

3785

Abstract

Purpose

The experience economy is characterized by the consumers’ search for emotions and memorable experiences through consumption. While the experience economy has a fundamental effect on tourists’ decision-making and their consumer behavior, only a limited number of past studies have examined the relations between the experience economy and destination marketing campaigns. To extend the scope of the existing knowledge, this paper aims to explore the use of experience marketing in destination marketing campaigns.

Design/methodology/approach

The study conducts a qualitative case study analysis of six national tourism marketing campaigns, i.e. it examines the use of experience marketing in tourism campaigns and the use of the strategic experiential module as an analysis framework for destination marketing campaigns.

Findings

The findings reveal an influence of experience marketing on the examined marketing campaigns as destinations highlight the motifs of memorable experiences, engaging people’s senses and creating meaning. In accordance with the strategic experiential module, the campaigns analyzed shift the marketing focal point from the characteristics of the destination to the tourists’ experiences of sensing, feeling, thinking, acting and relating.

Originality/value

The conclusions of the study contribute both to scholars and practitioners, extending the present knowledge of the link between experience marketing and tourism marketing, illustrating the effect of experience marketing on destination marketing and shedding new light on the role of the experience economy and experience marketing in tourism marketing campaigns.

Access Restricted. View access options
Article
Publication date: 29 January 2018

Srabanti Mukherjee, Atanu Adhikari and Biplab Datta

The tourism literature has focused only on destination branding; nonetheless, measuring the quality of a destination from the tourism point of view has been overlooked, especially…

2033

Abstract

Purpose

The tourism literature has focused only on destination branding; nonetheless, measuring the quality of a destination from the tourism point of view has been overlooked, especially in the context of the emerging markets. This paper aims to focus on developing a scale measuring the overall quality of the tourist destinations.

Design/methodology/approach

With the help of extensive review of the literature, the study identified the key variables for measuring the quality of tourism destination in emerging markets. Thereafter, to determine the factor structure (purification stage) and assess the stability of the factor structure (validation stage), confirmatory factor analysis (CFA) has been conducted. A second-order CFA has been conducted to analyse the factor structure stability of the broad dimensions, namely, the quality of service, the quality of destination features and the quality of experience.

Findings

This research shows that the quality of tourism can be determined not only by the quality of destination features but also by the quality of service and the quality of experience one perceives from a destination. Together, these three dimensions and their various sub-dimensions form a valid scale to measure the overall quality of a tourist destination.

Practical implications

This study provides marketing managers an idea of the dimensions that affect tourist destination quality. They can now align the dimensions measuring destination quality with the destinations that they are marketing to tourists. This can add to the competitive advantage of any place brand.

Originality/value

This study has developed three distinct measurement scales for quality of experience, quality of destination feature and quality of services and validated the same with adequate data following appropriate scale development procedure. Through empirical research, the authors have integrated these three dimensions as the constructs for measuring the overall quality of tourist destinations. Hence, as a pioneering attempt, the authors have developed a scale to measure the quality of tourist destinations.

Details

Journal of Indian Business Research, vol. 10 no. 1
Type: Research Article
ISSN: 1755-4195

Keywords

1 – 3 of 3
Per page
102050