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Every community with the potential to organize a festival aims to actualize increased participation to transform the community image and socio-cultural cohesion. Hence, this study aims to investigate the motivational factors influencing festival participation of Eyo and Ojude Oba in southwestern Nigeria, using the push and pull and activity theories as theoretical footing.

Primary data was collected through questionnaire administration on members of the host communities. Geospatial data was collected on the number of buildings through high-resolution satellite imagery and maps sourced from the Cooperative Information Network (COPINE) of the National Space Research and Development Agency (NASRDA). Systematic sampling procedure was adopted to select 3% of the estimated 5231 and 4,934 buildings within the designated zones in Lagos Island and Ijebu Ode, respectively. In this case, 314 and 148 respondents were sampled in Lagos Island and Ijebu-Ode, respectively. Data collected were analyzed using mean index and factor analysis (principal component analysis).

This study revealed that the factors influencing participation of Eyo and Ojude Oba festivals comprise six and three factors, respectively, with varying contributions. Eyo festival explained 75.34% variance with varying factors extracted which are psychosocial (22.9%), proximity/mobility (9.93%), facility (13.41%), environmental/cultural (12.2%), demographic (10.65%) and health/safety factors (6.25%). While factors influencing Ojude-Oba festival comprises of sociocultural/psychological (35.44%), facilities/mobility (28.00%) and demographic factor (8.51%), thereby explaining 71.95% variation of factors influencing its participation. The study therefore, prove policy response in enhancing the destination receptors based on the influencing factors to promote positive words of mouth and encourage visitors’ intention to revisit.

This study focused on two distinguished festivals with internal homogenous and external heterogeneous features (Eyo and Ojude-Oba festivals). Ojude-Oba is an annual festival of class, whereas Eyo is non-annual traditional festival. Both festivals are mega, with similarities in the activities engaged in by the visitors and members of the communities, inform of colorful display of costumes, dances, chanting of songs and group parades among other activities.

The purpose of this paper is to examine multivariate analysis of challenges faced by patrons of medical tourism in Lagos metropolis, Nigeria.

Systematic sampling technique was employed to select 15 specialized private hospitals and 14 Public hospitals in the study area, resulting to a sample size of 29 hospitals. Ten patrons were contacted in each of the selected hospitals; consequently, 290 patrons were sampled.

The major challenges faced across the selected hospitals in the study area as revealed by this study included time spent in transit to hospital (PKI=3.96 and Mean Dev.=0.77), payment procedure is quick and simple (PKI=3.86 and Mean Dev.=0.67), package pricing is not transparent (PKI=3.76 and Mean Dev. =0.57), hospital facilities and equipment are not easily accessible (PKI=3.63 and Mean Dev.=0.44), Doctors do not pay enough attention to patrons (PKI=3.61 and Mean Dev.=0.42), Doctors do not give adequate explanation of patrons condition (PKI=3.49 and Mean Dev.=0.30), High cost of treatments (PKI=3.32 and Mean Dev.=0.13). The result of multiple regression analysis that produced (R²=0.933, F=296.080, p=0.000) meaning that challenges faced by patrons explain 99.3 percent variation of their destination choice.

The study revealed that challenges face by patrons determine their destination choice.

Festivals in many regions of the world are sources of attraction to tourists. Festivals have become of great significance to many people especially in areas where tradition, norms and values of the society are still being upheld of which Yoruba land in Nigeria is not an exception. Therefore, the purpose of this paper is to examine the patronage and factors influencing patronage of Olojo and Ojude Oba festival, in Southwestern Nigeria.

Purposive sampling technique was used to select Ojude Oba and Olojo festivals based on popularity among other identified festivals in the study areas. Convenience sampling technique was employed to select 210 and 114 Patrons from Ojude Oba and Olojo festivals, respectively. Preliminary survey showed that there were 4,294 and 3,124 buildings around the venues of the festivals in Ijebu-Ode and Ile-Ife, respectively. Therefore, systematic sampling technique was employed to select one out of every 40th buildings (2.5 per cent) where a household head will be sampled for questionnaire administration. Consequently, 107 and 78 household heads were sampled, respectively, from Ijebu-ode and Ile-Ife. This gave a total of 324 patrons and 185 residents for the study.

Findings established that the factors influencing patronage of cultural festival comprises festival anxiety, promotion of community cultural heritage, socio-cultural development, infrastructural development, improved town liveability, ethno-cultural unity, entertainment, income generation and public enlightenment factors accounting for 14.78, 13.20, 10.44, 6.20, 5.68, 5.59, 5.00, 4.93 and 4.88 per cent variations of the total factors that influenced patronage of Olojo and Ojude Oba festival.

The implication of the findings is that patrons attended the festival and events for leisure purpose, whereas the aspiration, promotion of community cultural heritage, socio-cultural development, infrastructural development, improved town liveability, ethno-cultural unity, entertainment, income generation and public enlightenment are the underlining factors of motivation to purchase and repurchase the festival.